Summary
Overview
Work History
Education
Skills
References
Languageproficiency
Personal Information
Timeline
MANISHA KALITA

MANISHA KALITA

Summary

Insightful Senior Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

8
8
years of professional experience

Work History

Senior Marketing Manager

Asian Skills Pvt Ltd
09.2023 - 08.2024
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Established and managed overall business plan for Marketing department.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Created and managed social media campaigns to increase brand engagement.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Identified potential markets to capitalize on underserved areas.

Inside Sales Executive

The Judge Group India
09.2019 - 05.2023
  • Developed and implemented sales strategies to increase revenue.
  • Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
  • Updated accounts and maintained long-term relationships with clients.
  • Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
  • Worked closely with other departments to promote products and marketing campaigns.
  • Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
  • Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Kept detailed records of daily activities through online customer database.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Contributed to event marketing, sales and brand promotion.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Built relationships with customers and community to promote long term business growth.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Assistant Manager - Business Development

Pinnacle Works Infotech Pvt. Ltd.
10.2018 - 02.2019
  • Conducting research to identify new markets, developing a growth strategy, making cold calls, promoting company's products/services, preparing sales contracts, communicating new product developments, giving demos to clients, arranging business meetings, planning and preparing presentations, providing management with feedback, onboarding clients, handling clients' social media pages, keeping records of sales

Assistant Marketing Manager

Prism Johnson Limited
02.2017 - 09.2018
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw and adhered to communications department budget.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Grew new business connections by strategically networking with industry experts.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Education

Post Graduate Diploma in Management -

Jaipuria Institute of Management, Indore
01.2017
Grade: 7.38

Skills

  • Pre-sales
  • Business development
  • Sales support
  • Sales proposals
  • Edtech
  • Event
  • Hospitality sectors
  • Market research
  • Lead generation
  • Data analysis
  • Cold calling
  • Competitor analysis
  • Client retention
  • Revenue maximization
  • Communication
  • Negotiation
  • Critical thinking
  • Attention to detail
  • Time management
  • CRM
  • Strategic thinking
  • Salesforce
  • Organization skills
  • MS Office
  • Zoho CRM
  • SAP
  • Windows
  • Internet applications
  • Advertising Campaigns
  • Social Media Marketing
  • Marketing campaigns

References

Available on request

Languageproficiency

  • English
  • Hindi

Personal Information

Date of Birth: 05/24/1993

Timeline

Senior Marketing Manager - Asian Skills Pvt Ltd
09.2023 - 08.2024
Inside Sales Executive - The Judge Group India
09.2019 - 05.2023
Assistant Manager - Business Development - Pinnacle Works Infotech Pvt. Ltd.
10.2018 - 02.2019
Assistant Marketing Manager - Prism Johnson Limited
02.2017 - 09.2018
Jaipuria Institute of Management, Indore - Post Graduate Diploma in Management,
MANISHA KALITA