Manisha Kohli
Brand & Marketing Professional With Over 16 Years Of Experience
Summary
Results-driven professional with a proven track record in all facets of marketing and brand management. Adept at translating strategic vision into actionable plans, that propels organization growth.
Overview
15
15
years of professional experience
Work History
Principal Consultant
BridgeGap Consultants
2 2023 - 12.2023
- Driving Growth and Revenue for clients across FMCG , Fashion and Healthcare
- Conducted thorough reviews of operations to devise and deploy improvement strategies.
- Collaborated with clients from concept through final delivery of product or service.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Head Of Brand Communication
Incnut Digital Pvt Ltd.
12.2020 - 11.2022
- Created brand architecture including but not limited to Brand book, persona, communication tonality
- Launched first ever brand campaign 'I am My type" that garnered over 2 mil organic views on social media
- Launched an innovative PR strategy with industry CXOs to drive the messaging on #iammytype
- Developed and launched 7 new products including line extensions as well as new categories to plug portfolio gaps as wells as to create new use cases
- Conceptualized and executed the first ever brand property "Sk Festive carnival' that helped drive 2X revenue over last festive timeline
- Proven ability to develop and implement creative solutions to complex problems.
- Identified issues, analyzed information and provided solutions to problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Regional Marketing Head - Max Retail
Landmark Group
08.2015 - 11.2020
- Conceptualised and led strategic marketing initiatives including ATL, Media Planning, BTL and Digital
- Delivered marketing KPIs that facilitated retail to reach their targets
- Created and executed unique ROI driven campaigns 12% LFL growth for ticket size during most recent festival
- Launched new stores and ensured performance : 110% achievements in last 5 stores
- Ensured customer engagement with season launches
- Created leverage in the market with the right consumer Offer
- Budget management to ensure optimum bottom line, operating @ 3% to sales
Group Brand Manager
Apollo Health And Lifestyle
04.2014 - 07.2015
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Conducted research and analysis to determine brand positioning and messaging.
- Created from scratch the overall brand architecture Design, implement, and facilitate digital marketing initiatives
- Developed and executed branding campaigns to educate target audiences on hospital services and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Global Brand Manager | Vaseline
Unilever
07.2013 - 03.2014
- Leading innovation projects for South Asia in skincare - research, packaging, product, concept development and communication
- Liaison with internal, external agencies for implementation of brand marketing plans
- Working with R&D / Technical / Legal teams & ensuring project progress
- Market share, sales and household panel data analysis to understand issues and opportunities & come up with actions pl
Brand Manager
Dr Reddys Labs
08.2011 - 07.2013
- Market Development and Brand Plan Identifying new brand activation platforms & program
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Developed annual brand plans Conceptualizing and implementing strategically timed consumer campaigns (generic and brand specific
- Developing a Scientific literature database, Consumer insight book and Brand guidelines
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Assistant Marketing Manager
Revlon Cosmetics India
06.2007 - 10.2010
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Market Development and Brand Plan
Education
MBA - Marketing
ICFAI University
Hyderabad 04.2005 - 2007.03
Bachelor of Arts - Psychology
Delhi University
New Delhi 04.2003 - 2005.03
Skills
Critical Thinking
Brand Management
Problem Solving
Integrated Marketing
Market Research
PR & Social Media
Languages
English
Advanced
Hindi
Advanced
Telegu
Intermediate
Interests
Reading
Travelling
Watching True Crime
Timeline
Head Of Brand Communication
Incnut Digital Pvt Ltd.
12.2020 - 11.2022
Regional Marketing Head - Max Retail
Landmark Group
08.2015 - 11.2020
Group Brand Manager
Apollo Health And Lifestyle
04.2014 - 07.2015
Global Brand Manager | Vaseline
Unilever
07.2013 - 03.2014
Brand Manager
Dr Reddys Labs
08.2011 - 07.2013
Assistant Marketing Manager
Revlon Cosmetics India
06.2007 - 10.2010
MBA - Marketing
ICFAI University
04.2005 - 2007.03
Bachelor of Arts - Psychology
Delhi University
04.2003 - 2005.03
Principal Consultant
BridgeGap Consultants
2 2023 - 12.2023
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