Manisha Nandy Mazumder
Digtial Marketing Professional
BANGALORE,KA
Summary
Proficient marketing professional with 10+ years of relevant experience, results-driven methodology, and commitment to achieving outstanding client outcomes. Leads everyday operations, special initiatives for new and existing clients, product launches, and brand promotion. Successes include creating, improving, and bolstering initiatives to promote consistent and stable revenue growth.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Campaign Manager
Eka Software Solutions
Bangalore
12.2020 - Current
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Consulted with Product Management, Product Marketing, Market Research and Digital Marketing departments to manage marketing initiatives promoting webinars, free product trials and product launch.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Generated 30% in MQLs through effective marketing strategies to grow new business and increase productivity.
- Optimized email campaigns to increase open and click-through rates
- Devised content strategy to effectively engage target audiences
- Created and managed social media campaigns to increase brand engagement
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
Content Marketing Manager
Moxtra Solutions Pvt. Ltd
BANGALORE
09.2016 - 10.2021
- Coordinated personalized marketing programs, events and webinars to build credibility and create brand awareness, optimize lead generation and increase customer retention.
- Led and assisted key account presentations.
- Built collateral repository of whitepapers, datasheets, use cases, case studies, webpages, newsletters and email templates to support sales and account based marketing activities.
- Worked closely with Inside Sales/Solution Sales Managers to develop regional, account focused marketing strategies including - outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with goal of building pipeline and accelerating bookings.
- Curated and executed Content Marketing Calendar to increase social signals of organization, thereby increasing organic Twitter followers by 26% and organic LinkedIn followers by 13%.
Growth Marketing Lead
DeZyre.com
11.2012 - 09.2016
- Curated content for company blog around high-performing keywords, analyzed keywords, internal interlinking, anchor texts, CTAs, web pages to increase organic traffic and conversion rates of visitors to leads.
- This led to increase in organic traffic from 20,000 to 80,000 visitors per month, with organic leads having increased at rate of 4.19% on monthly basis.
- Designed and planned email marketing campaigns to convert leads to revenue.
- Created content distribution strategies in various social media channels to increase social signal of website, drove promotions in social media platforms for blog, site content, and webinar sessions.
- Increased network of high-ranking related blogs, published guest blogs and acquired backlinks for our site.
- Increased traffic from social media from 1500 to 10,000 per month.
- DeZyre’s ranking improved for all high-ranking keywords from 15th to 7th position in search results.
- Handled team of 4-5 people across digital marketing functions of writing content, social media promotions, affiliate marketing, network upgrade.
Financial Consultant
ProNature Organic Foods Pvt. Ltd
11.2011 - 04.2012
- Studied financial documents to identify potential areas needing improvement
- Investigated daily variances and corrected errors to resolve discrepancies
- Managed journal entries, collection efforts, reconciliations, and payroll processing
- Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable
Tax Consultant
Deloitte Tax, LLP
06.2010 - 09.2011
- Analyzed financial documents to accurately reflect client information on tax returns
- Prepared US, multistate, and international tax returns for business clients
- Maintained complete records of client tax returns and supporting documentation in secured areas
- Researched tax implications for various deductions and credits
- Calculated estimated tax payments for clients
- Reviewed available data and compared against tax code to determine exemptions, deductions, and potential liabilities
- Developed spreadsheet models to accurately track tax information
- Utilized tax software to prepare returns and meet deadlines
Education
MBA - Sales & Marketing and Finance
ISBR Business School
Bengaluru, KA 08.2008 - 05.2010
Skills
Keyword optimization
Timeline
Campaign Manager
Eka Software Solutions
12.2020 - Current
Content Marketing Manager
Moxtra Solutions Pvt. Ltd
09.2016 - 10.2021
Growth Marketing Lead
DeZyre.com
11.2012 - 09.2016
Financial Consultant
ProNature Organic Foods Pvt. Ltd
11.2011 - 04.2012
Tax Consultant
Deloitte Tax, LLP
06.2010 - 09.2011
MBA - Sales & Marketing and Finance
ISBR Business School
08.2008 - 05.2010
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