Summary
Work History
Education
Skills
Accomplishments
Personal Information
Languages
Hobbies and Interests
Affiliations
Languages
Timeline
Generic
Manisha Pithadia

Manisha Pithadia

AHMEDABAD

Summary

With 9 years in the professional domain, 5 of which have been immersed in marketing, I possess a profound understanding of the industry. I've orchestrated diverse marketing strategies, leveraging digital tools across industries, notably in healthcare, to amplify brand presence, foster collaborations, and drive business growth. Technology serves as my cornerstone in achieving impactful results, reflecting my commitment to innovative marketing practices.

Work History

Marketing Manager

Arshi Fertility & IVF Research Institute
Kota
  • Monitor key marketing metrics, track campaign performance, and generate regular reports to evaluate the effectiveness of marketing efforts
  • Use data to make informed decisions and optimize marketing strategies
  • Compliance: Ensure all marketing activities adhere to legal and ethical guidelines, including patient privacy and advertising regulations
  • Holding camps for promotions of IVF centre
  • Coordinating with Doctors for OPD tie up and coordination of new IVF centers at new locations
  • Giving presentations of the centers services
  • Representing the centre at relevant Business meets/symposiums/summits to expose the brand image.

Senior Marketing Executive

Arihant IVF Center
Sikar
  • Built and maintained relationships with Gynecologists, obstetricians, general practitioners, and other healthcare professionals to secure referrals
  • Organized and participated in events, seminars, and workshops to educate the public and build awareness about infertility issues and the services offered by the IVF Centre.

Marketing Executive

World IVF
Lajpath Nagar
  • Oversaw the creation and distribution of marketing materials, and advertisements.

Education

Master's of Arts -

Indira Gandhi National Open University (IGNOU)
12-2015

Bachelor of Arts -

Delhi University
10-2012

Skills

  • Strategic Marketing
  • Brand Awareness
  • Social Media Marketing
  • Market Campaigning
  • Hospital Operations
  • Digital Strategy
  • Marketing Campaign Management
  • Medical Counseling
  • Client Relationship Management
  • Hospital Information Systems
  • Content Creation
  • Customer Relationship Management (CRM)
  • Microsoft Office
  • Canva
  • Project Management
  • Data Management
  • CRM Management
  • Public and Media Relations
  • PeopleSoft
  • Marketing campaign management
  • Program Marketing
  • Digital Marketing
  • Customer Acquisition
  • Strategic Planning
  • Brand-building strategies
  • Competitor Analysis
  • Campaign Management
  • Brand Promotion
  • Brand Development

Accomplishments

  • Enhanced Brand Awareness: Played a pivotal role in redefining Arshi Fertility IVF's online identity, strengthening its position as a trusted fertility care provider.
  • Increased New patient Sales: Implemented conversion rate optimization strategies, increasing new treatment sales by 25%.
  • Patient Acquisition and Cost Reduction: Managed highly targeted campaigns, achieving a 30% reduction in customer acquisition costs and driving a 20% increase in sales.

Personal Information

Title: Marketing Specialist

Languages

  • Hindi, Native or Bilingual Proficiency
  • English, Full Professional Proficiency
  • Romanian, Limited Working Proficiency

Hobbies and Interests

  • Reading
  • Social Services
  • Nature
  • Music
  • Gardening
  • Animal Care

Affiliations

Recently, I organized a highly successful camp aimed at addressing a pressing societal issue: infertility treatment for those unable to afford it due to economic constraints. The event garnered significant attention and support, especially with the participation of prominent political figures such as Mr. Heeralal Nagar, the Energy Minister of Rajasthan, and Mr. Sandeep Sharma, a respected MLA.

Our initiative sought to provide hope and practical assistance to individuals and couples facing the emotional and financial burden of infertility. By bringing together key stakeholders, including medical professionals, policymakers, and community leaders, we fostered meaningful discussions and concrete action plans to tackle this challenge.

Through strategic partnerships and diligent planning, we were able to offer a range of services at the camp, from medical consultations to to financial assistance options.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Marketing Manager

Arshi Fertility & IVF Research Institute

Senior Marketing Executive

Arihant IVF Center

Marketing Executive

World IVF

Master's of Arts -

Indira Gandhi National Open University (IGNOU)

Bachelor of Arts -

Delhi University

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Manisha Pithadia