Summary
Overview
Work History
Education
Skills
Certification
Details
Personal Information
Timeline
Generic

Manisha Singh

Sohna

Summary

Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative manager accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Manager - Search & Programmatic

GroupM
03.2023 - Current
  • Maintained positive relations with clients by addressing problems head-on and implementing successful corrective actions.
  • Implemented and developed operational standards, policies, and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful businesses.
  • Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
  • Develop multiple case studies of strategically interesting work throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
  • Support Media Planning Director in resource management
  • Responsible for the quality of reporting and insights within assigned campaigns.
  • Host client meetings and sync-ups
  • Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
  • Support global alignment and collaboration at the Client Pod level
  • Ensure successful onboarding of new Essentials by creating onboarding plans
  • Independently manage the assigned teams and implement Search campaigns on major platforms (e.g., Google, Bing, SA360) across all GroupM Agency accounts
  • Manage the assigned teams and implement onsite campaigns on the required platforms across all GroupM Agency accounts.
  • Support for Agency pitching focuses on Search and Programmatic
  • Provide actionable insights during mid- and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
  • Attain Google Ads Search and DV360 certifications
  • Establish working models for Search & Programmatic to be used by GroupM Agency teams as a planning and an operations model
  • Any other project or task as assigned from time to time

Manager - Search

GroupM
01.2021 - 03.2023
  • Managed a team of marketing professionals to ensure the success of marketing campaigns
  • Developed cross channel program for digital marketing department to reduce turnover and enhance revenue per employee by 85%
  • Managed interaction with account services teams, clients and internal stakeholders
  • Perform daily account management for Google Ads, Bing and other search platforms for variety of clients
  • Increased the IS by 70% for client 'BAYER', Switzerland
  • Conducting interview and training sessions for new hires.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Mentored junior team members, contributing to their professional growth and skill development.

Senior Marketing Executive

CarDekho
07.2019 - 05.2021
  • Managing a portfolio of CarDekho, InsuranceDekho, Media Sales, Used Cars/New Cars & other in-house projects
  • Devised and deployed online marketing plans with effective Paid, social media and Email/SMS campaign strategies
  • Implemented new SEM strategies, and Google analytics to increase conversion rates by 115%
  • Increased special projects and productivity for both prospective and existing customers to increase profits by 98%
  • Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with OEM clients.

Senior Media Activation Executive

Essence - GroupM
10.2018 - 07.2019
  • Managing a portfolio of Nokia India & APAC
  • Review analysis and information provided by Data management team, draw conclusions and insights and devise strategies and plans to resolve issues if any
  • Media planning and SOV Projections
  • Ad copies creations for offers based campaigns and price changing/discounts counting offers
  • Supporting clients to shape their digital strategies and build solutions across Google Products.

Analytics Advisory Analyst

Accenture
01.2017 - 10.2018
  • Supporting clients to shape their digital strategies and build solutions across Google Products - Search, Display & YouTube
  • Creating analytical reports highlighting campaigns performance across all advertising platforms, which reflect KPIs and improvement area
  • Responsible for mentoring new employees and make them ready to hit floor for live production
  • Major Accomplishments at, Won the 'PAT ON THE BACK', Q3 FY'18 4.

Concentrix Daksh

Concentrix Daksh
03.2015 - 07.2016
  • Responsible for translating client's goals and objective into actionable and measurable paid digital marketing strategies
  • Successfully interpreted data to draw conclusions for managerial action and strategy
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Presented findings and data to team to improve strategies and operations
  • Communication to team and management on project development, timelines, and results.

Education

PGDM -

IBA
06.2014

BSc. in Computer Application -

St. Columba's
Hazaribagh, Jharkhand
02.2012

12TH -

SVM
12.2009

10th -

D.A.V Public School
01.2009

Skills

  • Effective Time Management
  • Microsoft Office Word
  • Fast Learner
  • Adaptability
  • Microsoft Excel
  • Microsoft PowerPoint
  • Looker Studio
  • Creativity and Problem Solving
  • Microsoft Office
  • Digital Marketing
  • Industry Trends & Sales Forecasting
  • Team Collaboration
  • Business Analysis and Reporting
  • Platform Expertise (Google Ads, Bing Ads, SA360, DV360 & TTD)

Certification

  • Google Ads Search Professional Certification
  • Flipkart Search Ads
  • Adthena
  • Bing Ads Accredited Professional
  • DV360
  • TTD
  • Quantcast
  • InMobi Glance Certified

Details

8800115541, manisha.kashyap2291@gmail.com

Personal Information

Title: SENIOR MANAGER - SEARCH & PROGRAMMATIC

Timeline

Senior Manager - Search & Programmatic

GroupM
03.2023 - Current

Manager - Search

GroupM
01.2021 - 03.2023

Senior Marketing Executive

CarDekho
07.2019 - 05.2021

Senior Media Activation Executive

Essence - GroupM
10.2018 - 07.2019

Analytics Advisory Analyst

Accenture
01.2017 - 10.2018

Concentrix Daksh

Concentrix Daksh
03.2015 - 07.2016

PGDM -

IBA

BSc. in Computer Application -

St. Columba's

12TH -

SVM

10th -

D.A.V Public School

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