Manisha Singh
Senior Manager - Performance Marketing
Sohna
Summary
Experienced Senior Manager with over 8+ years in digital marketing, specializing in Paid Search (80%) and Programmatic & Facebook Advertising (20%). Adept at driving high-performance campaigns through a data-driven approach, with a track record of improving ROI, optimizing budgets, and managing large-scale campaigns. Known for leading teams, executing cross-channel strategies, and delivering consistent results. Passionate about utilizing a combination of paid search and programmatic strategies to meet business objectives.
Overview
10
10
years of professional experience
4027
4027
years of post-secondary education
8
8
Certifications
Work History
SENIOR MANAGER – CROSS CHANNEL (PERFORMANCE MARKETING)
GroupM
03.2023 - Current
- Lead the strategy and execution of paid search campaigns across Google Ads, Bing Ads, and Yahoo, overseeing a $6M+ annual digital ad spend, achieving a 40% increase in ROI
- Optimize keyword strategy, ad copy, bidding strategies, and landing page performance, resulting in a 25% reduction in cost-per-click (CPC) and a 20% increase in conversions
- Manage and execute programmatic ad campaigns via DV360 and The Trade Desk, focusing on data-driven insights to optimize audience targeting and campaign performance
- Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
- Lead a team of 30+ digital marketing specialists, providing mentorship, training, and performance feedback, leading to a 30% improvement in team efficiency and campaign output
- Support Media Planning Director in resource management Responsible for the quality of reporting and insights within assigned campaigns
- Collaborate with the creative and analytics teams to ensure that campaign creatives are aligned with performance goals and optimize creative assets based on data insights
MANAGER - SEARCH
GroupM
01.2021 - 03.2023
- Managed a team of marketing professionals to ensure the success of marketing campaigns
- Developed cross channel program for digital marketing department to reduce turnover and enhance revenue per employee by 85%
- Managed interaction with account services teams, clients and internal stakeholders
- Perform daily account management for Google Ads, Bing and other search platforms for variety of clients
- Increased the IS by 70% for client 'BAYER', Switzerland
- Conducting interview and training sessions for new hires
- Supervised day-to-day operations to meet performance, quality and service expectations
- Mentored junior team members, contributing to their professional growth and skill development
SENIOR MARKETING EXECUTIVE
CarDekho
07.2019 - 05.2021
- Managing a portfolio of CarDekho, InsuranceDekho, Media Sales, Used Cars/New Cars & other in-house projects
- Devised and deployed online marketing plans with effective Paid, social media and Email/SMS campaign strategies
- Implemented new SEM strategies, and Google analytics to increase conversion rates by 115%
- Increased special projects and productivity for both prospective and existing customers to increase profits by 98%
- Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with OEM clients
SENIOR MEDIA ACTIVATION EXECUTIVE
Essence - GroupM
10.2018 - 07.2019
- Review analysis and information provided by Data management team, draw conclusions and insights and devise strategies and plans to resolve issues if any
- Media planning and SOV Projections
- Ad copies creations for offers based campaigns and price changing/discounts counting offers
- Supporting clients to shape their digital strategies and build solutions across Google Products
ANALYTICS ADVISORY ANALYST
Accenture
01.2017 - 10.2018
- Supporting clients to shape their digital strategies and build solutions across Google Products - Search, Display & YouTube
- Creating analytical reports highlighting campaigns performance across all advertising platforms, which reflect KPIs and improvement area
- Responsible for mentoring new employees and make them ready to hit floor for live production
- Major Accomplishments at, Won the 'PAT ON THE BACK', Q3 FY'18
Concentrix Daksh
03.2015 - 07.2016
- Responsible for translating client's goals and objective into actionable and measurable paid digital marketing strategies
- Successfully interpreted data to draw conclusions for managerial action and strategy
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Presented findings and data to team to improve strategies and operations
- Communication to team and management on project development, timelines, and results
Education
PGDM -
IBA
04-2014
BSc. - Computer Application
St. Columba's
Hazaribagh, Jharkhand04-2012
12TH - undefined
SVM
10th - undefined
D.A.V Public School
Skills
Paid Search Advertising
Google Ads
Bing Ads
SA360
Keyword Research
Bid Management
Ad Copy Creation
Ad Optimization
Budget Allocation
ROI Analysis
Campaign Performance Analysis
Reporting
Conversion Rate Optimization
CRO
A/B Testing
Landing Page Optimization
Search Engine Marketing Strategy
Programmatic Advertising
Demand-Side Platforms
DV360
The Trade Desk
Quantcast
Real-Time Bidding
RTB
Audience Segmentation
Data Management Platforms
DMPs
Programmatic Campaign Optimization
Facebook Advertising
Facebook Ads Manager
Audience Targeting
Creative Testing
Lead Generation Campaigns
Social Media Campaigns
Analytics
Custom Audiences
Retargeting
Team Development
Cross-Functional Collaboration
Performance Metrics
Analytics Tools
Google Analytics
Wrike
Looker Studio
Adverity
Salesforce
AURA
Excel
Marketing Automation
Retargeting Strategies
Operations management
Resource allocation
Cross-functional collaboration
Certification
Google Ads Search Professional Certification
Timeline
SENIOR MANAGER – CROSS CHANNEL (PERFORMANCE MARKETING)
GroupM
03.2023 - Current
MANAGER - SEARCH
GroupM
01.2021 - 03.2023
SENIOR MARKETING EXECUTIVE
CarDekho
07.2019 - 05.2021
SENIOR MEDIA ACTIVATION EXECUTIVE
Essence - GroupM
10.2018 - 07.2019
ANALYTICS ADVISORY ANALYST
Accenture
01.2017 - 10.2018
Concentrix Daksh
03.2015 - 07.2016
12TH - undefined
SVM
10th - undefined
D.A.V Public School
PGDM -
IBA
BSc. - Computer Application
St. Columba's