Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Manisha Singh

Manisha Singh

Senior Manager - Performance Marketing
Sohna

Summary

Experienced Senior Manager with over 8+ years in digital marketing, specializing in Paid Search (80%) and Programmatic & Facebook Advertising (20%). Adept at driving high-performance campaigns through a data-driven approach, with a track record of improving ROI, optimizing budgets, and managing large-scale campaigns. Known for leading teams, executing cross-channel strategies, and delivering consistent results. Passionate about utilizing a combination of paid search and programmatic strategies to meet business objectives.

Overview

10
10
years of professional experience
4027
4027
years of post-secondary education
8
8
Certifications

Work History

SENIOR MANAGER – CROSS CHANNEL (PERFORMANCE MARKETING)

GroupM
03.2023 - Current
  • Lead the strategy and execution of paid search campaigns across Google Ads, Bing Ads, and Yahoo, overseeing a $6M+ annual digital ad spend, achieving a 40% increase in ROI
  • Optimize keyword strategy, ad copy, bidding strategies, and landing page performance, resulting in a 25% reduction in cost-per-click (CPC) and a 20% increase in conversions
  • Manage and execute programmatic ad campaigns via DV360 and The Trade Desk, focusing on data-driven insights to optimize audience targeting and campaign performance
  • Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
  • Lead a team of 30+ digital marketing specialists, providing mentorship, training, and performance feedback, leading to a 30% improvement in team efficiency and campaign output
  • Support Media Planning Director in resource management Responsible for the quality of reporting and insights within assigned campaigns
  • Collaborate with the creative and analytics teams to ensure that campaign creatives are aligned with performance goals and optimize creative assets based on data insights

MANAGER - SEARCH

GroupM
01.2021 - 03.2023
  • Managed a team of marketing professionals to ensure the success of marketing campaigns
  • Developed cross channel program for digital marketing department to reduce turnover and enhance revenue per employee by 85%
  • Managed interaction with account services teams, clients and internal stakeholders
  • Perform daily account management for Google Ads, Bing and other search platforms for variety of clients
  • Increased the IS by 70% for client 'BAYER', Switzerland
  • Conducting interview and training sessions for new hires
  • Supervised day-to-day operations to meet performance, quality and service expectations
  • Mentored junior team members, contributing to their professional growth and skill development

SENIOR MARKETING EXECUTIVE

CarDekho
07.2019 - 05.2021
  • Managing a portfolio of CarDekho, InsuranceDekho, Media Sales, Used Cars/New Cars & other in-house projects
  • Devised and deployed online marketing plans with effective Paid, social media and Email/SMS campaign strategies
  • Implemented new SEM strategies, and Google analytics to increase conversion rates by 115%
  • Increased special projects and productivity for both prospective and existing customers to increase profits by 98%
  • Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with OEM clients

SENIOR MEDIA ACTIVATION EXECUTIVE

Essence - GroupM
10.2018 - 07.2019
  • Review analysis and information provided by Data management team, draw conclusions and insights and devise strategies and plans to resolve issues if any
  • Media planning and SOV Projections
  • Ad copies creations for offers based campaigns and price changing/discounts counting offers
  • Supporting clients to shape their digital strategies and build solutions across Google Products

ANALYTICS ADVISORY ANALYST

Accenture
01.2017 - 10.2018
  • Supporting clients to shape their digital strategies and build solutions across Google Products - Search, Display & YouTube
  • Creating analytical reports highlighting campaigns performance across all advertising platforms, which reflect KPIs and improvement area
  • Responsible for mentoring new employees and make them ready to hit floor for live production
  • Major Accomplishments at, Won the 'PAT ON THE BACK', Q3 FY'18

Concentrix Daksh
03.2015 - 07.2016
  • Responsible for translating client's goals and objective into actionable and measurable paid digital marketing strategies
  • Successfully interpreted data to draw conclusions for managerial action and strategy
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Presented findings and data to team to improve strategies and operations
  • Communication to team and management on project development, timelines, and results

Education

PGDM -

IBA
04-2014

BSc. - Computer Application

St. Columba's
Hazaribagh, Jharkhand
04-2012

12TH - undefined

SVM

10th - undefined

D.A.V Public School

Skills

Paid Search Advertising

Certification

Google Ads Search Professional Certification

Timeline

SENIOR MANAGER – CROSS CHANNEL (PERFORMANCE MARKETING)

GroupM
03.2023 - Current

MANAGER - SEARCH

GroupM
01.2021 - 03.2023

SENIOR MARKETING EXECUTIVE

CarDekho
07.2019 - 05.2021

SENIOR MEDIA ACTIVATION EXECUTIVE

Essence - GroupM
10.2018 - 07.2019

ANALYTICS ADVISORY ANALYST

Accenture
01.2017 - 10.2018

Concentrix Daksh
03.2015 - 07.2016

12TH - undefined

SVM

10th - undefined

D.A.V Public School

PGDM -

IBA

BSc. - Computer Application

St. Columba's

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Manisha SinghSenior Manager - Performance Marketing