MANISH S. BAKSHI
Navi Mumbai
Summary
TURNAROUND & GROWTH STRATEGIST: 25+ years of Transformational Leadership in steering Competitive Go-To-Market Strategies for accelerating Sales, YOY Business Growth, developing Productive Channel Partnerships / Strategic Alliances, reaching out to Global Markets/Key Accounts & accomplishing Multi-Crore Revenue Increase during the distinguished career with reputed organizations in the Building Materials/Construction Chemicals/Chemicals Industry, across India & SAARC
Overview
26
26
years of professional experience
Work History
Head - Marketing & Sales
CAPA-IC
Mumbai
05.2019 - Current
- Spearheading complete Sales & Marketing Operations, including managing a team, developing key accounts, exploring new business avenues, overseeing product development, and ensuring seamless sales, collection, and channel management processes.
- Envisioning big picture strategy, well-defined sales forecasts, pipelines, and annual operating plans that build momentum in sales results, drive the organization's vision, generate measurable market leadership and remarkable business growth.
- Identifying new market opportunities, penetration into current and additional segments and product categories, guiding teams in accomplishment of agreed-to-sales volume, revenue, and business development goals.
- Identifying & appointing new channel partners/distributors/dealers/retail franchises for deeper market penetration and customer reach. Proactively assisting them to promote the company's product offerings in line with brand standards.
- Analysing the latest market trends/competitor activities/user feedback and developing strategies to surpass competition. Revitalizing business by taking into account key customers, market parameters, and resources.
- Building long-term relationships with key decision-makers in client organizations, positioning the company's product in the context of their project needs, value-added services delivery, guaranteeing sales conversions & optimum business generation.
- Managing a diverse Product Portfolio, rendering strategic inputs in ideating, developing & launching New Products, and positioning existing products to meet ever-changing customer demands, enhance market effectively.
- Driving high-impact Marketing/Brand Promotions/ATL/BTL activities, articulating the company's Product/Service Offerings, Key Benefits, Unique Selling Proposition (USP) to targeted customers, and becoming best sellers.
- Participating in Strategic Sales Review Meetings with key stakeholders. Tracking Business Metrics/KPIs - Sales, NPS, CSAT, Quality, SLAs & Compliance Scores, identifying performance bottlenecks/issues, and driving corrective actions.
- Leading & mentoring the Sales Team. Overseeing the right hiring, performance appraisals, career growth, retention, and training on both Commercial & Technical Aspects, enabling them to deliver their best and consistently exceed defined goals.
Head of Department - Sales, India & SAARC
Kerakoll India Pvt. Ltd.
Mumbai
09.2013 - 05.2019
- Directed Sales & Business Development Activities across India & SAARC regions, identifying and capitalizing on new market opportunities, developing and implementing business plans, and driving revenue growth in Building Materials Industry.
- Significantly increased revenue from 33 Cr to 250 Cr, by pioneering new strategic initiatives, nurturing key accounts and launching new business lines, enhancing the company's overall growth trajectory.
- Led New Product Development Initiatives; launched New Products in the Indian market with the help of the Technical Team from the Parent Company in Italy, effectively catering to evolving market demands, positively impacting volume growth.
- Ensured efficient Credit Control Process and improved DSO from 110 days to 55 days in one year. Collaborated with the Commercial Department to minimize financial risks, optimize cash flow & reduce outstanding.
- Identified training needs, and facilitated targeted PAN India Training Programs on New Products- both Commercial & Technical, resulting in Sales Team effectiveness, sales performance, productivity, and customer satisfaction.
Business Head- Sales
Broadways Chemtech Pvt. Ltd.
Mumbai
07.2007 - 08.2013
- Rendered strategic direction to drive sales growth, and market share for a diverse Product Portfolio of Specialty Chemicals, Dry-Mix Mortar, and Coating Products, catering to the needs of various projects in the Construction Industry.
- Built and nurtured Key Accounts like Grasim/JK Cements, and identified new business opportunities for revenue generation. Maximised customer satisfaction/retention levels, through customised product delivery.
- Led a team of 6 Regional Sales Managers, Customer Care Executives, and Dealers across India, fostering a culture of collaboration, performance, and customer-centricity, for the accomplishment of defined targets.
- Oversaw Product Development Initiatives, aligned sales strategies with market demands and ensured on-time order fulfilment. Supported and guided Sales Team & Clients, in optimal product utilization and quick resolution of technical inquiries.
- Identified and appointed 50+ Dealers PAN India in 1 Year. Spearheaded Channel Management & Expansion, established and grew operations in new regions, achieving significant revenue growth.
- Recognized with Achievement Award for consistently exceeding sales targets and contributing to the company's success.
Sales Manager
KV Fire Chemicals
Mumbai
09.2004 - 07.2007
- Managed PAN India Sales, Channel & Distribution Network for a range of Fire Extinguishing Chemicals (Dry Powders & Foam Concentrates). Secured approvals from Key Govt. Clients - DRDO and NPCI.
Sales Manager
Kaymo Fastner Co.
Mumbai
08.1999 - 07.2004
- Travelled extensively across India to promote company products, build brand awareness, and establish strong customer relationships within the Framing & Furniture Segments. Provided technical support, effectively addressed customer inquiries/issues, ensuring customer delight.
Education
B.Com. -
Mumbai University
Mumbai, India01.2000
MBA - Marketing Management
Welinker Institute
MumbaiSkills
- Strategic
- Sales Strategy & Leadership
- Profit Center Operations P&L/ ROI
- Business Development
- Strategic Alliances & Partnerships
- Product Development & Launch
- Channel, Retail, Project Sales
- Business Vision & Transformation
- Top & Bottom-Line Growth
- Budgeting & Forecasting
- Key Account Management
- Process Improvement /Automation
- Team Building, Leadership, Training
- Operational Performance (KPIs) Monitoring
- After-Sales Service Excellence
- Marketing/ Brand Promotions
- Client Relationship Management
- Channel Network Development
- New Market / Region Penetration
- Data-Driven Decision-Making
- Collections / Credit Control
- Cross-functional Coordination
- OEM Relationships
- Market /Competitor Analysis
- Techno-Commercial Functions
Personal Information
Nationality: Indian
Languages
- Hindi
- Marathi
- Punjabi
- Sindhi
- English
- Hindi
- Marathi
- Punjabi
- Sindhi
Notable Accomplishments
- Exceeded growth targets by 400% in two years at CAPA-IC.
- Steered growth from 33 Cr to 200 Cr in 5 years at Kerakoll India.
Timeline
Head - Marketing & Sales
CAPA-IC
05.2019 - Current
Head of Department - Sales, India & SAARC
Kerakoll India Pvt. Ltd.
09.2013 - 05.2019
Business Head- Sales
Broadways Chemtech Pvt. Ltd.
07.2007 - 08.2013
Sales Manager
KV Fire Chemicals
09.2004 - 07.2007
Sales Manager
Kaymo Fastner Co.
08.1999 - 07.2004
B.Com. -
Mumbai University
MBA - Marketing Management
Welinker Institute