Manish Bhanushali

A highly accomplished retail and merchandising leader, Mr. Manish Bhanushali brings over two decades of expertise in buying, merchandising, sales & business strategy. Currently serving as the Vice President – Buying & Merchandising at “House of Anita Dongre”, he has played a pivotal role in transforming the brand into a market leader in the Western wear segment. Recognized for his strong business acumen, people-oriented leadership and attention to detail, he has successfully driven revenue growth, optimised inventory management and expanded the brand’s presence across multiple retail formats. Since joining the company in 2007, when the total annual business was ₹7 crore, he has been instrumental in its expansion to ₹700 crore as of 2024. His career has been marked by consistent professional growth, climbing multiple leadership ladders while always receiving an "Exceed Expectations" annual rating. Performance-driven Vice President with 16 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

• Spearheaded intelligent & efficient business requirement gathering, ensuring topline growth for exclusive lines in Large Format Stores (LFS). Developed innovative festival period strategies that led to significant improvements in revenue and profitability.
• Successfully launched Studio Collection and House of Anita Dongre Collection in 12/2023, driving strong market adoption and sales growth.
• Played an instrumental role in shaping marketing strategies and making critical business decisions within the organization.
• Reduced unsold goods from LFS partners by implementing styling consolidation, redistribution strategies and effective material management, leading to increased profits and cost savings.
• Provided key inputs to ensure a smooth company transition during its 2023 consolidation phase.
• Instrumental in achieving overall excellence in retail distribution within House of Anita Dongre, managing key expansion initiatives and optimising distribution efficiency.
• Initiated Rewards & Recognition programs, boosting employee motivation.
• Identified productive and non-productive staff, successfully retaining long-tenured employees (10+ years) and ensuring stability within the team.
• Directly responsible for Buying and Distribution arms, managing a total employee strength of 500+ across India, contributing ₹350 crore to the company's topline.
• Successfully implemented & managed multiple business lines including LFS partners, AND Girl, GD Girl and ITSE.
• Led the accessories business, negotiating SOR (Sale or Return) margins with vendors, resulting in additional revenue and increased profitability.
• Oversaw buying operations for E-commerce, handling purchases for the company's own online store and Myntra.
• Developed & executed strategies to enhance profitability, improve full-price sell-through and reduce customer purchase returns.
• Successfully rolled out and managed 50 factory outlets across India for 3 years as an additional responsibility.
• Maintains a flawless track record with zero loss-making stores under his leadership.
• Leads by demonstrating expertise and commitment, setting high-performance standards through hands-on involvement.
• Strong believer in data-driven decision-making, leveraging market intelligence, WGSN reports, international brand trend studies and test launch data to optimise performance.
• Highly skilled in negotiations, excelling in buying deals, LFS partner margin negotiations and accessories business profitability enhancements.
• Directly leads 6 Sales Heads/Regional Sales Heads, 4 Buyers and 4 Data Analysts.
• Throughout multiple leadership transitions and management changes, he has remained a top performer, consistently earning 'Exceeding Expectations' ratings in annual performance evaluations.

• House of Anita Dongre, Vice President – Buying & Merchandising, 01/01/07, Present
• House of Anita Dongre, Associate Vice President, 01/01/12, 01/01/16
• House of Anita Dongre, General Manager, 01/01/10, 01/01/12
• House of Anita Dongre, Assistant General Manager, 01/01/08, 01/01/10
• House of Anita Dongre, Senior Merchandiser, 01/01/07, 01/01/08
• Ramanika (Fashion Fabrics & Garments), Merchandiser
• RS Jhaveri Garments
• S. Ramdas and Company