Manish P Bhalerao
MUMBAI
Summary
Results-driven marketing professional adept in building strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded team player with proven skills in digital marketing strategies, project management, team building, stakeholder relations and campaign optimization. Ready to offer 10+ years of experience to new role dedicated to achieving exceptional results for brands.
Overview
11
11
years of professional experience
Work History
Group Account Manager
Ibs Fulcro Pvt Ltd
MUMBAI
03.2022 - 10.2024
- Developed detailed account plans outlining key strategies and tactics for achieving desired outcomes.
- Recruited, trained, managed, coached, and evaluated staff members responsible for managing client accounts.
- Directed cross-functional teams in delivering digital marketing initiatives that kept pace with current trends or introduced innovative approaches.
- Maintained high visibility within client organization, cultivated strong, long-term relationships with key decision-makers and verified client awareness of full company capabilities.
- Brands worked on: National Payments Corporation of India, Nayara Energy, Goodyear Tyres, Valvoline Engine Oils
Digital Strategist
8Bit Media Pvt Ltd
MUMBAI
02.2019 - 02.2022
- Created, implemented, and presented comprehensive digital marketing strategies for brands for onboarding businesses.
- Prepared compelling marketing strategies through performing thorough research and understanding existing clients' needs.
- Tracked and researched trends in digital landscape in order to capitalize on available opportunities.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Brands worked on: Kolkata Knight Riders, Trinbago Knight Riders, The Beard Story, SkinEasi.
Account Manager
Tonic Media Pvt Ltd
MUMBAI
03.2018 - 12.2018
- Directed social media and digital marketing strategy and initiatives to promote brand building, customer retention and revenue-focused activities.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Brands worked on: Puneri Paltan, Pro Star League, Playstation.
Client Relationship Manager
Mobilart Mobility Solutions Pvt Ltd
MUMBAI
11.2016 - 02.2018
- Collaborated with cross-functional teams, such as creative, production, and social media, to develop digital ad films to match business objectives for brands.
- Monitored quality control procedures to ensure finished products met standards.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Identified target audiences and developed customer personas for campaigns.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Brands worked on: 9XM, No Broker, Cipla, Black Lion Energy Drink, Aveon Cafe
Senior Account Executive
BC Webwise Pvt Ltd
MUMBAI
01.2016 - 10.2016
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed and optimized PPC campaigns across various platforms, including Google AdWords and Bing, to maximize ROI.
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Coordinated with cross-functional teams to ensure timely delivery of projects.
- Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners.
- Brands worked on: Asus Smartphones
Digital Marketing Executive
Law & Kenneth | Saatchi & Saatchi
MUMBAI
09.2013 - 12.2015
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Managed budget allocation across multiple projects within the organization's overall digital marketing strategy.
- Drafted reports summarizing key metrics related to website traffic, conversions, ROI.
- Managed social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
- Developed and implemented multi-channel digital marketing strategies.
- Brands worked on: Tata Value Homes, Muthoot Pappachan Group, Omkar Realtors & developers, Emirates, Bank of India AXA, Sunny Oils.
Education
Post Graduate Diploma in Advertising & Media - Advertising
University of Mumbai
Mumbai06-2014
Bachelor of Mass Media - Mass Communication
University of Mumbai
Mumbai03-2013
Skills
- Strategic account development
- Revenue Growth
- New territory penetration
- Client acquisition
- Staff training and motivation
- Data-driven decision-making
- Team Leadership
- Market Research
Affiliations
- An Avid cinephile
- Sports enthusiat
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Group Account Manager
Ibs Fulcro Pvt Ltd
03.2022 - 10.2024
Digital Strategist
8Bit Media Pvt Ltd
02.2019 - 02.2022
Account Manager
Tonic Media Pvt Ltd
03.2018 - 12.2018
Client Relationship Manager
Mobilart Mobility Solutions Pvt Ltd
11.2016 - 02.2018
Senior Account Executive
BC Webwise Pvt Ltd
01.2016 - 10.2016
Digital Marketing Executive
Law & Kenneth | Saatchi & Saatchi
09.2013 - 12.2015
Post Graduate Diploma in Advertising & Media - Advertising
University of Mumbai
Bachelor of Mass Media - Mass Communication
University of Mumbai
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