Summary
Overview
Work History
Education
Skills
Timeline
Generic

Manjit Mohanlal

Mumbai

Summary

Results-driven Senior Marketing and Business Development Professional with a proven track record in strategic marketing and digital campaigns that drive revenue growth. Expertise in performance marketing, brand positioning, and lead generation has consistently led to successful business expansion. Strong financial acumen enhances capabilities in managing pricing strategies and navigating GST/tax implications, while P&L management skills ensure optimized marketing investments. Proficient in data analytics and ROI optimization, fostering cross-functional collaboration to align marketing initiatives with financial objectives for sustainable growth.


Overview

13
13
years of professional experience

Work History

Asst. General Manager - Business Development & Marketing

Esaote India (NS) LTD
Mumbai
08.2013 - Current
  • Spearhead marketing strategy & brand positioning across Gujarat, Maharashtra, Delhi, and Rajasthan, driving market expansion and business growth.
  • Develop and execute integrated marketing campaigns (digital, offline, PR) to enhance brand awareness and lead generation.
  • Lead pricing strategy & sales transactions analysis, ensuring competitive positioning while maximizing profitability.
  • Manage import GST, deferred GST, and taxation impact on sales, coordinating with finance teams and external accountants.
  • Oversee P&L responsibilities, ensuring cost-effective marketing investments aligned with business objectives.
  • Drive product marketing & go-to-market execution, ensuring successful launches and differentiation strategies.
  • Optimize ROI through data analytics, marketing automation, and performance tracking, enhancing customer acquisition and retention.
  • Plan and execute event marketing, strategic partnerships, and industry collaborations to strengthen brand credibility.
  • Lead and mentor a high-performing marketing team, ensuring seamless execution of growth strategies.

Store Manager

SMB HUB PTY LTD
Melbourne
05.2012 - 07.2013
  • Developed and executed marketing and business development strategies, increasing customer footfall and optimizing store profitability.
  • Managed pricing strategies, sales analysis, and taxation impact, ensuring sustainable growth.
  • Conducted market research & competitor analysis, identifying new revenue opportunities.
  • Designed and implemented online & offline marketing campaigns, including digital ads, promotions, and community engagement.
  • Led store operations, sales training, and team management, driving customer service excellence.

Education

Bachelors of Business (International Business)

Swinburne University of Technology
Melbourne, Australia
01-2012

Skills

  • Strategic Marketing & Brand Management
  • Digital & Performance Marketing (SEO, SEM, Social Media)
  • Market Research & Competitive Analysis
  • Sales Enablement & Lead Generation
  • Pricing Strategy & Cost Analysis
  • GST/Tax Management & Import Duties
  • Financial Planning & P&L Management
  • Content Development & Public Relations
  • Event Marketing & Strategic Partnerships
  • Team Leadership & Cross-Functional Collaboration

Timeline

Asst. General Manager - Business Development & Marketing

Esaote India (NS) LTD
08.2013 - Current

Store Manager

SMB HUB PTY LTD
05.2012 - 07.2013

Bachelors of Business (International Business)

Swinburne University of Technology

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Manjit Mohanlal