Manju Pauria

-Manage customer marketing strategy and initiatives in the duty-free airports across India, Sri Lanka, Israel, Islands in the Indian Ocean

- Develop 'Picture of Success', for all activations to enable last mile execution and also be the "Voice of the Shopper in the Region', to provide useful insights and latest trends.

-Work closely with the commercial team face to identify & negotiate for best visibility spaces and align marketing plan & activation calendar with the customers

- Design and drive the Incentive Plans of the promoters along with commercial team, that will make them stretch the market potential of the category

- Carry out a robust measurement & evaluation of key initiatives to define actionable learning for improvement

- Lead customer marketing strategy for a portfolio of whisky and vodka brands for the South & Central India

- Devise and plan year-round marketing calendar & budget for activations across Off & On Premise, to build brand imagery and create demand through consumer winning activations

- Be in sync with the pulse of shopper insights to design an effective coverage of "Path to Purchase' through innovative display units, collaterals & engaging experiences, across channels

- Analyze the trends of sales and consumer data from sources such as Nielsen along with competition updates, to arrive at meaningful findings and recommendations

- Periodically reviewing plans to measure effectiveness & using the analysis to fine tune future activities

- Managed team of 6 people to drive marketing activation of brands across Food & Beverages portfolio

- Budget planning and seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines

- Monitor and evaluate performance of metrics -volume, distribution, channel performance, VPOs (internal data and Nielsen) and define actionable learning for improvisation and inputs to brands

- Work closely with brand and supply chain teams for E2E establishing of innovations-feeding demand forecast, volume and distribution targets to the sales team, gather market insights and feed into reviews

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- Responsible for E2E category of Washing Machine portfolio along with P&L

- Design channel strategy and drive revenue from General Trade and Ecommerce partners (Flipkart, Snapdeal, Amazon) through DMDC (Different Model Different Channel) & Pricing.

- Carry out consumer, trade and competitive analysis for the purpose of product positioning including pricing, features, value adds, customer needs & market benchmarking

- Work closely with Product R&D and Services Teams to aid product development in line with consumer trends and ensure delightful customer experience

- Develop the marketing plans including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.

- Worked closely with Project Management Team,Global/Regional Assets Teams to prepare business cases in line with new trends and changing technology to future proof the portfolio

- Prepared brand plan, revenue and volume contribution/profitability measures and take sign-off from Territory Leadership Team.

- Ensure the proper use of the trademarks, logos, and makes sure all advertising materials are compliant with necessary approvals of legal and creative guidelines

- Monitor industry, market and competitive trends, pricing and promotion.