Manjunath B R

Company Overview: [Fintech]

• Lead performance marketing initiatives across Google, Meta, affiliate networks, and organic channels to drive user acquisition, engagement, and retention.
• Handle a budget over ₹3 - 4 Cr across media, continuously refining campaign strategies to achieve better ROAS and cost efficiency.
• Delivered 3x growth in loan disbursements while maintaining CAC below $10, contributing to scalable expansion.
• Designed creative strategies that improved CTRs and impressions, reducing upper funnel costs by over 25%.
• Led A/B tests across ads, Play Store listings, and other customer touchpoints, boosting conversion rates and contributed to organic growth.
• Managed affiliate partnerships at scale, enhancing contributions and reducing blended CAC by 45%.
• Collaborated with product, analytics, credit, engineering, and user research teams to craft data-driven strategies and improve campaign performance.
• Used dashboards and cohort insights to track spends, monitor outcomes, and make agile decisions on budget allocation.
• Built customer lifecycle strategies from scratch - evaluating tools, mapping touchpoints, defining outreach frequency, and optimizing channel mix - resulting in ~7% improvement in overall acquisition funnel conversions.
• Managed lifecycle campaigns for India and Africa markets, adapting strategies to regional behaviors and scaling processes across segments.
• Analyzed funnel data from installs, signups, applications, approvals, and usage to identify drop-offs and execute targeted retargeting and engagement strategies.

• Company Overview: [E-commerce]
• Planned and executed multi-channel campaigns across Google, Facebook, and affiliate platforms, aligning campaign objectives with business goals.
• Monitored campaign performance through data analytics, making informed decisions to maximize ROI and LTV.
• Led A/B testing initiatives to optimize customer journeys, improve funnel efficiency, and enhance campaign outcomes.
• Defined and allocated budgets aligned with key business objectives, improving campaign cost efficiency.
• Collaborated with cross-functional teams to enhance customer experience, streamline workflows, and troubleshoot campaign gaps.
• Worked on various projects supporting acquisition and engagement efforts, helping scale user growth across platforms.

• Company Overview: [Mobility]
• Developed paid marketing strategies across Facebook and Google Ads to drive user acquisition and engagement at PAN India level.
• Monitored affiliate performance and implemented strategies to maximize ROI, ensuring optimal media spend across campaigns.
• Planned budgets for online media sources, aligning allocations with business objectives and ensuring optimal utilization.
• Collaborated with product, data, and engineering teams to minimize campaign loopholes and improve overall productivity.
• Produced daily reports to track progress, measure campaign success, and refine strategies based on actionable insights.
• Worked closely with cross functional teams to ensure smooth campaign execution, troubleshooting gaps and improving funnel efficiency.

• Company Overview: [SAAS]
• Generated B2B leads through social media, events, and promotions, maintaining a robust pipeline and achieving revenue targets.
• Managed key accounts, ensuring service quality and customer satisfaction.

• Company Overview: [Edtech]
• Developed short-term sales plans and executed lead generation activities using social media platforms such as Facebook, LinkedIn, and Twitter to identify potential customers.
• Managed account relationships, focusing on customer understanding, satisfaction, and productivity improvements to drive acquisition and retention.