Having worked in marketing automation for more than nine years, including a range of technologies such as Oracle Eloqua, Marketo, and Adobe Experience Manager (AEM), I am an enthusiastic and practical professional. My expertise lies in managing campaigns using marketing automation platforms such as Eloqua, Marketo, AEM, Photoshop, Workfront, and Dreamweaver. possess practical expertise in the following areas: CRM integration (e.g., Salesforce.com), email marketing, program builders, events and surveys, segmentation, contacts, CDO, tokens, lead scoring, and data import/export.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Automation Specialist II
VMware Software India Pvt Ltd
03.2014 - 01.2024
Acting as Global Partner marketing communication lead
Roles: Campaign Setup and Execution, Reporting and Analytics, Involved in Eloqua 9 to Eloqua 10 migration for multiple acquisitions, Involved in Eloqua and Marketo integration with AEM Migration, Developing program builders and programs, Have Experience in A/B Testing and measuring the campaign performance, Managing day-to-day email integration, deployments, and campaign execution/reporting including A/B Testing, Create single-day, Multisession events using the AEM tool and sync the registration flow in Marketo, Work on the development and maintenance of microsites; search landing pages, event registration, and the automated program builds, as assigned
Includes working on registration form development, Create email distribution lists to support email and campaign execution by applying priorities weekly to deploy emails globally, Social media integration (Social Always on requests) in Marketo Automation Platform, Build out campaign components in MAP for deployment and/or lead capture including smart lists, emails, landing pages, webinars, events, Segmentation, Smart Campaigns, Program builder, and Program canvas
Alter existing website layouts following established technical and design guidelines
Ongoing support and maintenance of campaign microsites, Support marketing team members with demand generation web-related issues and requests, Collaborate with teams for event promotion and data management, Support stakeholders by troubleshooting issues and managing escalations with internal and external support teams.
Tracked key metrics and developed spreadsheets and data models.
Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Business Operations Analyst
Oracle India Pvt Ltd
11.2012 - 11.2013
Utilize our internal and external databases, and other research tools on the Internet to create value-added research data on Global Public and Private Companies
Processing customer data requests received from sales reps of all regions (APAC, EMEA, and AMER), Complete setup of customer records with all required fields, Maintaining customer data quality within the Fusion CRM system, Maintaining customer hierarchies in CRM, Researching external data sources to validate customer information, Research and validating the DUNS Number, SIC code, number of Employees, and Revenue in D&B, OneSource, Google and update the values in Fusion CRM, Data Capturing, Researching detailed information, valuation, performance, and strategy analysis on the world's leading publicly privately traded companies and Government companies, Collect data from multiple locations (websites, analyst reports, financial reports, etc.) and correlate data to make an estimate, Classification of the companies based on industry as per the guidelines of NAICS and SIC, Experience in various Websites like Bloomberg, Hoovers, Thomson, etc.
Technical Support Engineer -2 at VMware Software India Pvt. Ltd. (VMware By Broadcom)Technical Support Engineer -2 at VMware Software India Pvt. Ltd. (VMware By Broadcom)