Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Hobbies and interests
Declaration
Custom Section
Timeline
Generic
Manjunath V

Manjunath V

MANIKONDA,,TG

Summary

Strategic Group Product Manager with over a decade of marketing experience, specializing in Oral care, Respiratory, Gynecology, and Vaccines. Proven success in product launches and product lifecycle management. Skilled in implementing digital marketing strategies, working with cross-functional teams and to enhance brand presence, drive growth, and maximize profitability. Committed to delivering measurable results and ensuring lasting brand success.

Overview

11
11
years of professional experience

Work History

Group Product Manager

Dr .Reddy's Laboratories Ltd
12.2024 - Current
  • About to Launch first time in India ODT formulation of PPI

Product Manager (Stomatologicals -Oral care)

Dr.Reddy’s Laboratories Ltd
06.2021 - Current
  • Introduced Cheerio plus – Anti cavity toothpaste (First time in India brand with toy) in consumer market (Cheerio brand size : 22 Crs
  • Led sales efforts for Clohex ADS, making it the top prescribed mouthwash among dentists in India. Clohex Group portfolio size - 51 Crs (Mat Jan-25).
  • Oral ulcer portfolio - Dologel & Caziq size :20 Crs
  • Spearheaded online brand availability and sales growth on platforms such as E-pharmacies, FirstCry, and Amazon.
  • Digital engagement: YT marketing, email marketing, SMS, WhatsApp impressions (send, delivery, opens, clicks), Docvidya, content personas of brand.
  • Brand plan, market research, and concept studies for brand growth.
  • LDM (Lean daily Management) of assigned brands monthly (In clinic time spent, Activities execution, I Pad effectiveness at sales level)
  • Developed brand strategies addressing market gaps and projected five-year growth plans.
  • Managed stakeholder expectations effectively throughout the entire product development process.

Senior Product Executive (Equivalent to Product Manager)

Indian Immunologicals Ltd
06.2020 - 05.2021
  • Abhayrab Vaccine strategy, Plan & execution -90 Crs
  • Initiation of New website for Abhayrab (Fearless against rabies)
  • Key Initiatives: Digital campaigns, Rabies Education programmes at schools
  • Launched brand Progeshield – Hydroxyprogesterone in Gynec splty
  • CME’s on preterm birth
  • Field work with sales team in implementation of strategy and understanding competitor activities

Product Manager

Ipca Laboratories Ltd
02.2019 - 05.2020
  • Launched dry cough brand Solvin-DX in the market of 9 Crs & Solvin- EX -7 Crs
  • Analyze market potential for the identified new product through IMS &SMSRC analysis
  • Retention and consolidation of doctors for the brands & developing new prescribers for the brand
  • Preparation of yearly annual budget plans for brands Solvin EX & DX
  • Giving latest communication, concept fit brand reminders, inputs to sales force for the focused brands
  • Giving Product training, Tactical marketing skills to field personnel

Senior Product Executive

Microlabs Ltd
02.2016 - 01.2019
  • Managed Anti-allergic and pain portfolio, handling brands Montral (Montelukast + Levocetirizine) at ENT Splty and Etorica (Etoricoxib)-Ortho splty -30 Crs
  • Facilitated ENTrain workshops (Cochlear implants, Vertigo , tonsillectomy)and CMEs to build ENT specialty as a core for division to promote brands for future
  • Paramedic programs initiation at hospitals
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales

Product Executive

SH Pharmaceuticals
05.2014 - 01.2016
  • Worked on Acute Portfolio brands, Alday, Ferodyt iron syrup
  • Designing of Visual aid, understanding competition
  • Product Training & field work, basics in brand management
  • Generated valuable field insights for upcoming brand release.
  • Initiated iron camps at gynecological clinics.

Education

MBA - Marketing

ISB - Indian School of Business
Hyderabad, India
03-2025

M. Pharm -

Acharya Nagarjuna University
12.2013

B. Pharm -

M.G.R Medical University
Chennai, Tamilnadu
08.2010

Secondary Education (SSC) -

V.R English Medium School
Rayachoti, Andhra Pradesh

Skills

  • Brand management
  • New Product Launches
  • Strategic planning
  • Digital Marketing
  • Quantitative and qualitative research
  • Design thinking
  • Brand positioning

Accomplishments

  • Sir, Anji Reddy excellence award for best sales and marketing for 2023
  • Awarded India Star, Asia Star, World Packaging Award for Cheerio plus packaging.
  • Achiever’s club award for FY 23 (Malaysia)
  • Best product manager Award for H1- FY-23

Personal Information

  • Date of birth: 10/06/89
  • Gender: Male
  • Nationality: Indian

Hobbies and interests

  • Running
  • Reading
  • Photography

Declaration

I hereby declare that all the information given above is true and correct to the best of my knowledge

Manjunath

Custom Section

Research Article

Pandy Vijayapandi, Vankadari Manjunath, Siva Naga Srikanth B, Vamsi Krishna Annabathina, In vitro and cholinergic and antihistaminic activities of Acorus calamus Linn. Leaves extract, African Journal of Traditional, Complementary and Alternative Medicine, 0189-6016, 10, 1, 2013

Timeline

Group Product Manager

Dr .Reddy's Laboratories Ltd
12.2024 - Current

Product Manager (Stomatologicals -Oral care)

Dr.Reddy’s Laboratories Ltd
06.2021 - Current

Senior Product Executive (Equivalent to Product Manager)

Indian Immunologicals Ltd
06.2020 - 05.2021

Product Manager

Ipca Laboratories Ltd
02.2019 - 05.2020

Senior Product Executive

Microlabs Ltd
02.2016 - 01.2019

Product Executive

SH Pharmaceuticals
05.2014 - 01.2016

M. Pharm -

Acharya Nagarjuna University

B. Pharm -

M.G.R Medical University

Secondary Education (SSC) -

V.R English Medium School

MBA - Marketing

ISB - Indian School of Business

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