Talent Acquisition and Lifestyle Apparel professional with expertise in Sales, Product Development, Sourcing, Buying, and Range Architecture aligned to price positioning.
Overview
20
20
years of professional experience
Work History
Talent Research Partner
Hwise Consultancy
10.2023 - Current
Sourcing candidates through job portals, recommendations, and events.
Screening applications and selecting suitable candidates for further evaluation.
Building relationships with industry professionals and candidates to ensure a robust talent pipeline.
Supporting employer branding by communicating company values and culture to potential candidates.
Advising hiring managers on recruitment strategies, interview processes.
Conducting interviews, reference checks, and background verification
Zonal Sales Manager - South India (ACCESSORIES & MERCHANDISE)
Hero Moto Corp
03.2022 - 06.2023
Delivered in-depth product knowledge to empower sales teams.
Created sales collateral and presentations to enhance customer communication.
Streamlined order processing for accuracy and timely fulfillment.
Analyzed sales data to drive strategy and performance improvements.
Researched market trends and competition to strengthen product positioning.
Manager Marketing (Riding Accessories & Apparels)
Classic Legends Pvt Ltd
05.2019 - 01.2022
Spearheaded category buying by sourcing samples, presenting ranges, and drafting product briefs aligned with brand strategy.
Streamlined product lifecycle through design calendars, specifications, and sales-driven assortment planning.
Forged partnerships with external designers to deliver innovative, market-attractive product offerings.
Deputy Manager Buying and Retail Operations
Royal Enfield (A Unit of Eicher Motors Ltd)
02.2017 - 04.2019
Designed impactful visual merchandising to attract customers and boost product visibility.
Managed inventory with accurate stock levels and efficient replenishment.
Maintained store appearance through regular upkeep and issue resolution.
Trained and developed staff on products, policies, and sales techniques.
Tracked KPIs to drive sales, conversions, and customer satisfaction.
Senior Merchandising Manager
Motoziel Pvt Ltd
08.2016 - 01.2017
Developed innovative in-house products and managed external brand procurement to strengthen market offerings.
Expanded distribution via dealer networks and enhanced sales effectiveness through staff training.
Oversaw warehouse operations, import logistics, and customs clearance with optimized inventory and SOP-driven compliance.
Assistant Product Manager
Royal Enfield (A Unit of Eicher Motors Ltd)
04.2012 - 07.2016
Drove revenue through trade show management, cost-optimized procurement, and OTB strategies for profitability.
Led new product development and delivered sales-driving presentations aligned with merchandising goals.
Trained and developed retail staff to boost product knowledge, sales techniques, and customer engagement.
Partnered with AGV to develop a line of co-branded helmets.
Built supplier network for high-quality, cost-effective riding and protective gear across Pakistan, China, and Indonesia.
Merchandiser Van-Heusen Women’s Wear
Madura Garments (Aditya Birla Group)
12.2007 - 03.2012
Facilitate communication between vendors, design teams, and production.
Ensure smooth material flow for new designs.
Evaluate samples to maintain quality standards.
Ensure on-time delivery of samples and bulk orders.
Negotiate costs and allocate orders to vendors.
Manage production to meet customer demands and maintain competitiveness.
Manage global woven and knitted fabric suppliers.
Develop strong relationships with suppliers in India, France, Italy, and China.
Ensure a reliable supply chain and high-quality materials.
Fabric Marketing Executive
Alok Industries Limited
03.2007 - 11.2007
Liaise with export and buying houses for fabric details.
Share daily MIS reports with the factory.
Follow up on fabric dispatch for both samples and bulk orders.
Track fabric sales patterns from buying and export houses.
Fabric Sourcing Junior Executive
Shahi Export Pvt Ltd
06.2005 - 03.2007
Determine yarn/fabric needs based on buyer specifications.
Release work orders to the factory.
Monitor the quality and quantity of both sample and bulk fabrics.
Education
Certificate Course in Fashion Retail Management -
National Institute of Fashion Technology
Bangalore
01.2011
Diploma in Textile Technology -
Government Institute of Textile Technology
Bangalore
06-2005
SSLC -
Vidya Mandir
Bangalore
01.1997
Skills
Vendor management
Operations management
Talent acquisition
Candidate screening
Market research
Sales strategy development
Timeline
Talent Research Partner
Hwise Consultancy
10.2023 - Current
Zonal Sales Manager - South India (ACCESSORIES & MERCHANDISE)
Founder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy LtdFounder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy Ltd
Founder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy LtdFounder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy Ltd
Founder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy LtdFounder and Managing Director at Elex Consultancy Ltd & Alsedox Consultancy Ltd