Manjunath M
Bengaluru
Summary
Experienced Head Of Digital Marketing offering 7-year background planning, developing, managing and implementing digital marketing strategies in Digital Marketing. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in SEO, Email Marketing, Google Ads, Facebook & Instagram Ads.
Overview
6
6
years of professional experience
Work History
Head of Digital Marketing
Zodopt Technology Solutions Pvt. Ltd.
2023.01 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created email blast campaigns to target key customers.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by Avg. 80%.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by Avg. 90%.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Digital Marketing Lead
Indian Leadership Academy
2023.09 - 2023.12
- Created and deployed social media content, engaging with target audiences and boosting reach with strategic ad placements, resulting in 25% increase in reach within three months.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks, reducing time spent on manual tasks by 40%.
- Mentored and trained 5 team members in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences, increasing website traffic by 30% within six months.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website and achieved 88.2% click-through rate.
- Led team of 7 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns, preparing 12 monthly KPI reports.
- Managed budget allocation and resource utilization to maximize marketing ROI, increasing ROI by 15% within one year.
- Improved website visibility through development and implementation of SEO strategies, improving organic search ranking by 20 positions.
Implemented new strategies to improve click-through rates and conversions, increasing conversions by 10%. - Increased brand awareness with ambassador partnerships and targeted email campaigns, resulting in 30% increase in brand mentions.
Head of Digital Marketing
Strengthscape
2023.03 - 2023.08
- Directed traffic growth strategies, including SEO, content distribution, email marketing, and trackbacks, leading to 30% increase in website traffic.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data, resulting in a 15% improvement in lead generation.
- Brainstormed content marketing strategies based around the client's business goals, existing content, and chosen key performance indicators, contributing to a 20% increase in organic traffic.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content, improving organic search ranking by 10 positions.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns, achieving a 25% increase in conversions.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs, maintaining a 95% client satisfaction rate.
- Improved website visibility through the development and implementation of SEO strategies, increasing organic traffic by 40%.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic, exceeding targets by 10%.
- Optimized email campaigns to increase open and click-through rates, improving open rates by 15% and click-through rates by 8%.
- Created email blast campaigns to target key customers, generating 50 qualified leads.
- Leveraged MailChimp to implement email campaigns and monitor performance, achieving an average email open rate of 25%.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral, ensuring 90% adherence to brand guidelines.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables, resulting in a 10% improvement in on-time project completion.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns, consistently meeting or exceeding 90% of KPIs.
- Managed budget allocation and resource utilization to maximize marketing ROI, achieving an average ROI of 300%.
- Created and managed social media campaigns to increase brand engagement, resulting in a 50% increase in social media followers.
Head of Digital Marketing
Milestone Localization
2021.05 - 2023.03
- Directed traffic growth strategies, including SEO, content distribution, email marketing, and trackbacks, leading to a 35% increase in website traffic.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data, resulting in a 20% improvement in lead conversion rates.
- Brainstormed content marketing strategies based around client's business goals, existing content, and chosen key performance indicators, contributing to a 25% increase in organic traffic.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content, improving organic search ranking by 15 positions.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns, achieving a 30% increase in brand awareness.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget, consistently delivering projects 5% under budget.
- Gathered campaign results and developed reporting dashboards to illustrate campaign effectiveness, providing clear insights into ROI and performance metrics.
- Created email blast campaigns to target key customers, generating 75 qualified leads per campaign.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs, maintaining a 98% client satisfaction rate.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels, increasing engagement rates by 12%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies, identifying 3 new market opportunities in the past quarter.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals, increasing organic click-through rates by 18%.
- Developed and executed A/B testing strategies to optimize campaign performance, resulting in a 10% improvement in conversion rates.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases, achieving a 20% increase in social media followers.
- Monitored trends in the digital marketing landscape and adjusted strategies accordingly, ensuring campaigns remained ahead of the curve.
- Oversaw the preparation of marketing copy, images, videos, emails, and other collateral, ensuring 95% adherence to brand guidelines and messaging.
Continually maintained and improved the company's reputation and positive image in markets served, achieving a 4.5-star rating on major review platforms. - Managed budget allocation and resource utilization to maximize marketing ROI, achieving an average ROI of 350%.
- Wrote and distributed press releases to increase brand visibility, securing an average of 5 media placements per release.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic, exceeding targets by 15%.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns, consistently meeting or exceeding 95% of KPIs.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits, increasing client retention rates by 20%.
- Generated sponsorships with related and partnering entities to enhance marketing objectives, securing 2 major sponsorships in the past year.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue, exceeding revenue targets by an average of 8%.
- Created and managed social media campaigns to increase brand engagement, resulting in a 40% increase in social media engagement.
- Improved website visibility through development and implementation of SEO strategies, resulting in a 30% increase in organic search visibility.
- Conducted market research to identify new opportunities and target markets, successfully launching 2 new products in the past year based on research findings.
- Coordinated with design and media teams to develop high-quality creative assets, ensuring all assets met brand standards and resonated with target audiences.
Digital Marketing Executive
T.G. Developers
2018.07 - 2020.04
- Directed traffic growth strategies, including SEO, content distribution, email marketing, and trackbacks, leading to a 40% increase in website traffic.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data, resulting in a 18% improvement in lead conversion rates.
- Planned and executed web, SEO, database marketing, and social media advertising campaigns, achieving a 28% increase in brand awareness.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables, resulting in a 12% improvement in on-time project completion.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement, leading to a 22% increase in organic traffic.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs, maintaining a 97% client satisfaction rate.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget, consistently delivering projects 7% under budget.
- Gathered campaign results and developed reporting dashboards to illustrate campaign effectiveness, providing clear insights into ROI and performance metrics.
- Brainstormed content marketing strategies based around client's business goals, existing content, and chosen key performance indicators, contributing to a 25% increase in content engagement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies, identifying 4 new market opportunities in the past quarter.
- Created email blast campaigns to target key customers, generating 80 qualified leads per campaign.
- Devised content strategy to effectively engage target audiences, resulting in a 30% increase in social media shares.
- Managed budget allocation and resource utilization to maximize marketing ROI, achieving an average ROI of 380%.
- Mentored local personnel on best practices and protocols to maximize productivity, improving team efficiency by 15%.
- Optimized email campaigns to increase open and click-through rates, improving open rates by 18% and click-through rates by 10%.
- Conducted market research to identify new opportunities and target markets, successfully launching 3 new products in the past year based on research findings.
- Developed advertising tactics and implemented new solutions for increased brand awareness, resulting in a 25% increase in brand mentions.
- Worked with the marketing department to create targeted advertising strategies for key customer demographics, increasing conversion rates by 12%.
- Developed campaigns, led design, and tracked results, consistently exceeding campaign goals by an average of 5%.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns, consistently meeting or exceeding 92% of KPIs.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors, securing 3 major partnerships in the past year.
- Improved website visibility through the development and implementation of SEO strategies, resulting in a 35% increase in organic search visibility.
Education
Bachelor of Science - Computer Science
Global Academy Of Technology
Bengaluru, India07.2016
Skills
- Campaign Management
- Competitor Analysis
- Customer Segmentation
- Cross-Channel Marketing
- Email marketing campaigns
- Copywriting and editing
- Search Engine Optimization
- Campaign Performance Tracking
- Social Media Campaigns
- Marketing campaign development
- Product Lifecycle Management
- Google Ads
Timeline
Digital Marketing Lead
Indian Leadership Academy
2023.09 - 2023.12
Head of Digital Marketing
Strengthscape
2023.03 - 2023.08
Head of Digital Marketing
Zodopt Technology Solutions Pvt. Ltd.
2023.01 - Current
Head of Digital Marketing
Milestone Localization
2021.05 - 2023.03
Digital Marketing Executive
T.G. Developers
2018.07 - 2020.04
Bachelor of Science - Computer Science
Global Academy Of Technology
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