Manjusha Dhavan

• Successfully built and expanded Disney+ Hotstar's B2B marketing practice
• Built and implemented the content strategy for Hotstar Marketing Platform on social, the B2B website and blog
• Launched the Hotstar Marketing Platform on various social media platforms, build the B2B website and blog
• Created client advocacy by collaborating with our advertisers and media agency partners to build case studies in written and video formats. Amplified the same via various mediums such as the Above & Beyond video testimonial series, Marketing shOTTs carousel posts featuring short insights from CMOs/Marketing Heads on LinkedIn, interview-style advertorials in prominent A&M media portals, case studies, blogs etc.
• Build thought leadership within the industry via industry reports, articles by the leadership team
• Collaborated with the corporate communications team and our PR agency to establish the PR practice for the ads business
• Spearheaded the launch of the Disney+ Hotstar self-serve platform for advertisers along with setting up analytics and the lead nurture platform for the same
• Coordinating Disney+ Hotstar's ad sales team's involvement in external events, from developing branding and sales aid materials to curating speaker notes and organizing panel discussions with partners
• Managing the end-to-end process of participating in industry awards, from shortlisting entries to submissions in video and written formats
• Managing internal communications and events within the sales team
• Organizing owned events with agency partners and clients' ecosystem for key go-to-market initiatives and report launches
• Launched the ABM plan to nurture and grow share of wallet amongst the top 20% advertisers and agency partners
• Managing budget, external vendors and PO process activities under my prevue
• Directly managing and mentoring a resource who oversees our social media handles, blogs, case studies, mailer campaigns, and other activities, under my supervision

Highlight - I was recognized as top talent, placing me in the top 5% for two consecutive appraisal cycles. Received a promotion with effect from August 2023.

• Played a key role in expanding Vodafone Business Services' B2B marketing practice
• Successfully launched and expanded Vodafone Business Solutions' social media presence
• Implemented an Employee Advocacy program for LinkedIn
• Developed and launched an Enterprise offerings website, resulting in a 5x increase in monthly website traffic
• Collaborated with agency teams to create compelling marketing campaigns and collateral for various segments (Large enterprise, SME) and products (Enterprise mobility, IoT, Wireline, Cloud)
• Worked closely with the central PR team and PR agency to handle media relations and releases for the Enterprise business o Identified relevant industry events and managed our presence across stalls and demo set-ups, speaker notes for the sessions, and branding for the events
• Managed the annual A&P budget of INR 40 crores, including planning, tracking, and reporting of spends and savings.
• Executed end-to-end internal management conferences and sales meetings, from ideation for the theme and content flow (sessions) to coordinating with the event management agency for successful execution.
• Collaborated with the sales and GTM teams to develop a comprehensive marketing plan for our Channel Partners, including sales pitches, marketing collaterals, RnR programs, training sessions, and events
• Collaborated with industry partners such as Google Cloud, ICICI Bank to co-create bundled offerings and GTMs for the SME/SOHO audiences

Highlight - I was recognized as a top performer for two consecutive cycles.

Accounts Handled - Idea Cellular, Tata Value homes & Emirates - India, Sri Lanka, Maldives, Bangladesh, and Pakistan regions

• As the client servicing lead, I oversaw a team responsible for o managing Tata Value Homes' website, digital campaigns (including creating LPs, banners, and mailers), and social media strategy and execution
• For Emirates, we managed the digital campaigns (including banners and e-mailers) across the India, Sri Lanka, Maldives, Bangladesh, and Pakistan regions

Highlight - I contributed to revolutionizing the home buying industry in India by spearheading the online sales of homes campaign for Tata Value Homes

Accounts Handled - Idea Cellular and Tanishq

• As a part of Lowe Bangalore, I managed the entire process of o account management for all offline media advertising campaigns for brand Tanishq
• This involved overseeing two TV commercials and four print and outdoor campaigns, as well as planning and executing the shoots for all of them
• Prior to my relocation to Bangalore, I was responsible for managing the brand idea across three South circles, including Karnataka, Tamil Nadu, and Kerala, while working at Lowe Mumbai
• During my tenure at Idea at Lowe, I oversaw tactical promotions and activations for the circle

Highlight- The Tanishq wedding collection film received widespread appreciation. The campaign was awarded a Gold, Silver, and Bronze at Effies 2014.

Accounts Handled - Mahindra Xylo, Verito and Quanto

• I was a member of the client servicing team at Interface Communications, where I contributed to the creation of four TV commercials and eight print and outdoor campaigns
• My role involved assisting in the planning and execution of the shoot for all these campaigns

Highlight - I played an instrumental role in the launch of Mahindra Verito and Quanto.