Manmeet Randhawa

Managed strategic partnerships and front-ended project management for CSR projects involving major corporations and organizations, including Meta, Microsoft, Dream11, Paytm, AWS, Amazon, CII and many more.
Cultivated and maintained relationships with key stakeholders such as the British High Commission, UN Women, various State Law Enforcement Nodal Agencies, and several Indian government ministries (MeitY, Ministry of Defence, Ministry of Home Affairs, NSCS).
Ensured effective communication strategies were employed across various media to build and maintain a positive narrative for partners and stakeholders.
Organized and executed high-profile events, including conferences, conclaves, and round tables, with a focus on confidentiality and media handling.
Crafted and executed social media marketing strategies, enhancing online presence and engagement.
Managed the planning and production of diverse content, including communications materials, research reports, brand creatives, press releases, and event reports, ensuring high-quality and consistent messaging.
Played a key role in the bidding process for grants, sponsorships, and CSR projects, contributing to successful proposal submissions.
Spearheaded the launch of the Digital Literacy Program in Assam and Kerala as part of the #WeThinkDigital campaign in collaboration with Meta and law enforcement agencies, benefiting local communities.
Led the Cyber Raksha Kavach initiative in partnership with Microsoft and CII, delivering cybersecurity training to over 1500 MSMEs.
Managed event planning and execution for various initiatives sponsored by Meta, Microsoft, and CII, ensuring the success of these engagements

Conducted similar responsibilities for sister concern Athenian Tech Pvt Ltd, including strategic partnership management, project management for CSR projects, relationship building with key stakeholders, and execution of high-profile events

Led team management activities for India Future Foundation and Athenian Tech, encompassing hiring, training, and fostering the professional growth of employees, while also performing the duties of CHRO, focusing on team building and overseeing day-to-day operations.

Developed brand and product identities, including the creation of Brand Standard Operating Procedures (SOPs).
Led communications planning, provided insights, and steered brand strategy initiatives, conducting client projects such as competitive analysis, Brand DNA formulation, positioning strategies, brand tone of voice establishment, and Brand Book development.
Transformed client requirements into actionable creative briefs for creative teams, synthesizing research, information, and insights into strategic concepts.
Conducted comprehensive research and insights activities, including primary research (designing and facilitating focus groups, conducting interviews, surveys, and customer segmentation studies) and managing third-party vendors for these tasks.
Undertook secondary research to uncover unique insights about clients, consumers, and market trends.
Played a pivotal role in shaping the overall company growth strategy through strategic brand and marketing initiatives

Created original content tailored to client needs, including websites, proposals, presentations, pitches, marketing materials, articles, and research projects.
Formulated marketing and communication strategies, including branding pitches, to meet client objectives.
Designed Above The Line (ATL) and Below The Line (BTL) marketing activities and events from concept to execution.
Edited and proofread content for various publications and press releases to ensure accuracy and coherence.
Developed targeted social media strategies and content, focused on engaging specific audience segments.
Analyzed performance metrics and web traffic to assess the impact and effectiveness of content strategies.

• Worked in conjunction with a freelance firm for Sriomani Akali Dal – Punjab in term government party for upcoming elections i.e Feb 2017.
• Responsible for managing and developing content for facebook pages as well as surrogate pages for the campaign, increasing reach and engagement on social media.
• Responsible for spreading and covering positive news and development in Punjab.
• Responsible for managing events with media houses like Times Now for conclaves and conferences.
• Managing Press Releases – pre and post events.
• Social Media Marketing for Punjab Elections esp for Sriomani Akali Dal.

• Provide complete operations services for application management, custom development, and business process outsourcing for clients like Microsoft for their divisions - Microsoft India, Office 365 & Windows Phone.
• Develop the post implementation go-live support environment, construct the transition plan from the project team to the support team, and support and maintain the client applications and technology infrastructure.
• Plan, design, and implement solutions that deliver and analyze information efficiently for competitive advantage.
• Develop content and communication plans utilizing marketing research and audience profiling. Manage writing projects from concept to completion, including information gathering, content development, review, editing, proofreading, and final publication.

• Led marketing and brand-building initiatives for company properties in Ludhiana and the Tri-city region (Mohali/Panchkula), driving brand awareness and engagement.
  Orchestrated and implemented various events and promotional activities, significantly boosting visitor traffic and enhancing customer conversion rates.
  Coordinated seamlessly with Creative Agencies, PR firms, Web developers, and Social Media Agencies to ensure cohesive marketing efforts.
  Crafted and executed marketing and branding strategies to distinguish from competitors and captivate customers with compelling value propositions.
  Managed the creative development process, including the creation of briefs, setting timelines, and overseeing creative outputs to maintain brand consistency.
  Oversaw media planning, executed publicity campaigns, monitored annual budgets, and facilitated corporate partnerships and strategic alliances to bolster market presence

• Responsible for carrying out all marketing & brand building activities for the commercial properties and assets of the clients for North Region with locations in hand – Delhi/NCR, Chandigarh, Amritsar, Udaipur & Dehradun for their PAM division.
• Planning and executing various events & promotional activities, resulting into increased footfalls and customer conversions for the retailers.
• Short-listing and coordinating with the Creative Agencies, PR agencies, Web developers & Social Media Agencies.
• Devising marketing and brand strategies to counter the competition and attract customers with unique value propositions.
• Manage creative development process by developing creative briefs, timelines and approving creative execution to ensure consistency with brand standards.
• Coordinating with Advertising, PR and Event Management agencies. Media planning, managing publicity campaigns, monitoring annual budgets, etc.
• Revenue Maximization.
• Managing, Handling and Training a team of Assistant Managers and Executives.
• Responsible for: Corporate tie-ups & Strategic alliances, Casual Leasing and Visual Merchandising.

• Oversaw the Executive Stationery Group (ESG) for BILT MATRIX, leading brand building and communication strategies across the product portfolio.
  Directed both Above The Line (ATL) and Below The Line (BTL) marketing activities for ESG, enhancing brand visibility and engagement.
  Maintained productive relationships with PR and advertising agencies, supplying them with detailed research, brand, and product communication briefs.
  Administered the web portal for www.biltpaper.com, ensuring up-to-date and effective online presence.
  Spearheaded marketing and sales strategies for Modern Trade Outlets (MTOs) and significantly improved the fill-rate of P3 accounts across India, elevating it from an average of 48% in 2009 to 91.36% in 2010.
  Originated and implemented the "Back to School 2010" promotional scheme, including budget management and national execution, enhancing brand engagement.
  Designed brand and product communication for the OSSB business of BILT, overseeing in-house research for insights, quality, and cost efficiency.
  Conducted brand and product training sessions domestically and internationally for BILT, Mead, and Stabilo products to Technical Sales Individuals (TSIs) and store staff of P3.
  Coordinated the launch of P3 stores in Mumbai, Pune, Bangalore, and Delhi/NCR, ensuring optimal brand presence and product availability.
  Led a team of 21 TSIs across India, driving sales performance and brand representation