MANMEET SINGH

Run Call only campaigns to give Quality Traffic to Call agents. Generate and review performance reports regularly to showcase the impact of the campaign on call volume and business objectives.

Search Engine Marketing (SEM) Specialist at Fareportal, or a similar travel-focused organization, plays a crucial role in driving online visibility, user engagement, and conversions through search engine advertising. Here are the typical job responsibilities for an SEM Specialist in Fareportal:

1. Campaign Strategy and Planning:
Develop and execute comprehensive SEM strategies aligned with Fareportal's business goals.
Conduct thorough keyword research to identify relevant terms in the travel industry.
2. Google Ads Management:
Create, optimize, and manage Google Ads campaigns to promote Fareportal's services.
Set up and maintain various campaign types, including Search, Display, and Video campaigns.
3. Bing Ads Management:
Extend advertising reach by managing campaigns on Bing Ads or other search engine platforms.
Utilize features unique to each platform to maximize results.
4. Keyword Selection and Bidding:
Conduct keyword analysis and selection to target the most relevant and high-performing keywords.
Implement effective bidding strategies to achieve optimal ad placements.
5. Ad Copy Creation and Optimization:
Craft compelling ad copies that resonate with the target audience and highlight Fareportal's unique selling propositions.
Conduct A/B testing to optimize ad copy for better performance.
6. Ad Extensions Implementation:
Utilize ad extensions such as site link extensions, callout extensions, and structured snippets to provide additional information.
Optimize ad extensions for improved visibility and user engagement.
7. Landing Page Optimization:
Collaborate with web development and design teams to optimize landing pages for higher conversion rates.
Ensure a seamless user experience from ad click to conversion.
8. Budget Management:
Effectively manage advertising budgets to achieve maximum ROI.
Allocate budgets based on performance data and strategic priorities.
9. Conversion Tracking:
Implement and manage conversion tracking to measure the success of advertising campaigns.
Set up goals and events to track specific user actions.
10. Competitor Analysis:
- Monitor and analyze competitor strategies in the online travel space.
- Identify opportunities and areas for differentiation.
11. Audience Targeting
- Implement audience targeting strategies to reach specific demographics interested in travel.
- Utilize remarketing to re-engage users who have shown interest in Fareportal's services.
12. Performance Monitoring and Reporting:
- Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend.
- Generate regular reports and provide insights to stakeholders.
13. Adaptive Optimization:
- Continuously optimize campaigns based on real-time performance data and industry trends.
- Adjust bidding, targeting, and ad creatives to adapt to changing market conditions.
14. Collaboration with Cross-Functional Teams:
- Work closely with other digital marketing teams, including SEO, social media, and content marketing, for integrated and cohesive strategies.
15. Testing and Experimentation:
- Conduct A/B testing on various elements, including ad creatives, landing page variations, and bidding strategies.
- Implement insights gained from tests to improve overall campaign performance.
16. Stay Updated on Industry Trends:
- Stay informed about changes in search engine algorithms, industry trends, and emerging technologies.
- Implement new features and strategies to stay ahead of the competition.
17. Adherence to Policies:
- Ensure compliance with search engine advertising policies and guidelines.
- Stay updated on any changes in policies and adjust campaigns accordingly.