MANMEET SINGH RANDHAWA

Seasoned professional with 20+ years of progressive management experience, adept at managing business operations to enhance both top-line and bottom-line performance. Skilled in defining company mission and strategic direction through policy implementation and corporate objective alignment. Proven track record of cultivating relationships with customers and channel partners, increasing sales revenues, achieving sales goals, and fostering profitable business relationships through effective sales forecasting, inventory management, and sales distribution infrastructure development. Strong communicator with excellent interpersonal skills and analytical problem-solving abilities.

Implementing competitive strategies for generating sales, developing & expanding market share., Annual target setting based on various factors like population, purchasing power, retail universe, category development and competition., Managing profit centre operations with a view to achieve the business growth objectives (sales volume & market share)., Analysing business potential and implementing plans to drive activities for attaining desired objectives., Mapping, qualifying and pursuing business opportunities through market surveys, infrastructure & system reviews., Liaising, building & maintaining healthy relations with clients for generating the business growth, targets & profitability., Developing & maintaining healthy information flow for better key account management., Identifying and networking with strong & reliable channel partners resulting in generating demand for the product., Handling sales forecasting & inventory management; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers., Aligning the product & market strategy after analysis of market trends & competition in accordance with Trade/Customer Inputs., Training, Monitoring & Guiding the team members with the PRM & strategy to deliver the desired results – Sales & Contribution.

• Havells India Ltd (Lloyd Div.), Product Manager -WM, 2021-07-01, Present, Category Strategy, Pricing Strategy & Scheme Management., New Product Schedule -Line UP extension / New Product Requirement, Product – Launches, Activities, Awareness & Display drives., Forecasting & Stock Planning, Strategic Analysis of Competition, Sales Planning with Branches as per Plan -discussion related to BTL & Product drives., Sell In – Sell Out Monitoring & providing requisite solution., Product Training, Comparison & Channel Strategy relevant for product., Successful Launch of “Elante Series” semi-automatic washing machine from Lloyd., Successful transition from basic model to premium models., Stabilized the pricing strategy of the category., Improve the contribution with the help of model mix.
• Havells India Ltd (LLOYD Div.), Haryana, Branch Head, 2018-07-01, 2021-06-30, Taking care of the Sales, Service & Marketing aspects along with financial for the Haryana Branch (South Haryana) of Havells India Ltd -LLOYD Division., Leading a Team of 7 on-roll and 32 off-roll personnel., Supervising all the Dept.’s of branch i.e., Sales, Marketing, Service, Logistics, Commercial, etc., Established the Complete network of Sales & Service in the defined area., Doubled the business over the last 3 Years with minimum growth of 30% YOY., Increased the contribution of Appliances business from 2% to 18% in the business.
• LG Electronics India Pvt. Ltd., Delhi, Manager (KAM), 2010-08-01, 2018-06-30, Joined as RAC-Area Manager and moved to the level of Manager (Consumer Durable) in Delhi Branch., Experience of working in all the areas of south Haryana & Delhi and contributing with commendable growth resulting in Market Share improvement., Handled an annual turnover of Rs. 135 Crore INR & managed distribution and Key Accounts in Delhi., Manpower Management -Distribution AM / RSO., Designing monthly strategies to achieve business objectives in a sustainable and consistent manner., Performing promotional & marketing activities in the region / at Outlet level., Steered efforts for expanding the exclusive RAC network in Faridabad with 40% growth in RAC business in 2010-11., Significant role in achieving growth of 28% Growth in M’Grh AO with 75% in FPD & 20% in RAC Category in 2012., Efficaciously achieved 102% of the target & was honoured with appreciation letter for ranking No. 2 in the region for 2012., Ranked No. 2 in the region for the year 2013 with Annual Target Achievement., Achieved 14% growth in Year 2017 -with improving outlet share in Retail Network & realigning distribution -Delhi., Increased Counter Share from 10% - 19% in the Premium Retail Outlet Chain of Delhi in 2017.
• 3M India Pvt Ltd., Haryana, Area Manager, 2006-06-01, 2010-07-31, Explored sales & distribution growth opportunities and directed initiatives for enhancing business growth., Formulated monthly strategies to achieve business objectives in a sustainable and consistent manner., Instrumental in setting up sales & distribution reporting systems and processes for continuously improving outputs., Conducted new product launches to enhance brand awareness., Carried out performance reviews and area of improvement for Supervisors and imparted training - coaching of front-line sales team., Achieved 50% growth in volume and placement of the Scrub Sponge Category in Haryana., Played a pivotal role in achieving growth of more than 38% over last year (2008-2009) in Haryana., Played a stellar role in Chhattisgarh & Vidarbha: Establishing the distribution infrastructure & sales systems., Coverage/placement extension by 40%., Stabilizing the business in 2008 at more than 100% growth over 2007.
• Ozone Ayurvedics, M.P & Chhattisgarh, ZBE, 2004-04-01, 2006-05-31, Joined as Management Trainee and got elevated to the position of Zonal Business Executive., Spearheaded market development efforts in the states of M.P and Chhattisgarh in co-ordination with 28 Executives., Holds the merit of: Increasing the sales volume by 90% from Apr’04 to Sept’04 & stabilized the same., Achieved 55% growth and 110% of target of financial year 2005-06., Distinction of being chosen amongst the Top 10 Performers of the 2004-05., Bagged an appreciation letter from the VP-Sales for the outstanding performance.