Mannat Garewal
Bangalore
Summary
Dynamic E-commerce professional with proven success at Welspun Global Brands, specializing in key account management and strategic planning. Expert in vendor relations and performance analysis, consistently achieving sales targets. Adept at executing seasonal campaigns and enhancing marketplace presence, leveraging strong analytical skills and operational excellence to drive growth.
Overview
8
8
years of professional experience
Work History
Key Account Manager- E-commerce
Welspun Global Brands
Mumbai
06.2021 - 05.2022
- Managed brand presence in marketplaces through strategic planning and performance analysis.
- Oversaw daily e-commerce operations, ensuring optimal customer service and site functionality.
- Developed budgets for marketplace initiatives, executing promotions to drive growth.
- Corrected product descriptions, maintained inventory accuracy, and updated listings regularly.
- Cultivated relationships with digital agencies and external partners to enhance marketplace performance.
- Created assortment and inventory plans aligned with sales forecasts and customer metrics.
- Provided ongoing insights and recommendations for expanding into new marketplace channels.
- Set short- and long-term objectives to monitor overall performance and success.
E-commerce Manager
Future Lifestyle Fashions Ltd.- Brands Ceriz and Holii
Mumbai
11.2017 - 09.2020
- Played key role in setting up new partners like Tata Cliq, Nykaa, Nykaa Fashion, Ajio etc
- Owning P&L responsibility for brand owned e-commerce website & website operations
- Helping create, manage & execute the marketing strategy for Brand (Ceriz and Holii) by delivering a strong customer proposition
- Constantly working with the vendors to come to agreements that will mutually benefit both companies
- Planning and executing campaigns to achieve quarterly and yearly sales target
- Consistently achieved 100% targets during first 2 years
- Stock planning and replenishment based on OTB shared by E-commerce partners
- Responsible for creating range plan of product & design collections required for partners
- Undertaking stocks & sales analysis entailing replenishment, optimal stock keeping, & analyzing stock cover reports
- Analyzing previous season's sales and reporting on the current season's lines
- To consistently monitor sell through of articles/groups and categories and initiate actions within the partners
- Workout 'Promotional offers / Discounting schemes' for the entire calendar year and float relevant schemes/promotions to partners on time
- Analyse monthly reports and make an observation and take up with partners
- Keep verifying sell thru, ROS (Rate of Sell) and take necessary action on bringing the figures to the desired level
- Knowledge of cost of the products, MRP and margin structure
- Providing administrative and analytical support to the CEO/Brand Head
- Manage & execute the complete shoot (Video & Still), specially ideated for Ceriz Instagram & Digital Property every month
- Handling studio operations, planning the shoot, preparations (giving out mood and theme references), keeping quality in check
- Coordinating with agencies for talents and shoot related details
- Tracking for samples and deliverables end to end
- Getting desired output in images from the editing team or the agencies
- Coordinating with design & warehouse teams for a smooth workflow from start to the end of the chain
- Keeping costing in check
- Giving insights and ideas for a shoot, art direction, and styling
Assistant Online Manager
KFC Shoemaker Pvt. Ltd. Brand Tresmode
Mumbai
11.2017 - 09.2020
- Worked in 'Tresmode' as online merchandiser and managed business with top e-com sites like Amazon, Snapdeal, and Flipkart etc
- Creating allocation plan before each season based on buying & partner profiling
- Prepare Weekly Store-drop allocations in accordance with the season's allocation plan and send to allocators for system execution
- Cataloguing, content writing and ensuring the products go live on time
- Follow-up on stock movement at partner portals, check on ROS, Category Mix, Sell Through and make allocations and replenishments accordingly
- Coordinating and following up with the partners for purchase orders against purchase indents for timely dispatches of stocks
- Ensuring system transaction for Allocations, replenishment & pull backs
- Creating and analyzing weekly and monthly reports and re-align future allocations
- Stock planning and replenishment based on OTB shared by E-commerce partners, Work experience
- Regular interaction with partners & ensuring their requirements are met
- Working on multiple models like SOR, Omni Channel, JIT, Drop Shipment and Outright
- Responsible for creating range plan of product & design collections required for Partners
- Workout a 'Promotional offers / Discounting schemes' for the entire calendar year and FLOAT relevant schemes/promotions to partners on time
- Designing quarterly marketing plans along with the vendors for all portals to push maximum sales
Ecommerce Merchandiser
Jain Amar Clothing- Brand Madame
Ludhiana
11.2014 - 04.2015
- Worked in Madame as online merchandiser and handled operations with Myntra, Jabong, Amazon etc
- And handled offline MBO merchandising too
- Knowledge of cost of the products, MRP and margin structure
- Good knowledge of various systems followed in the chain partners like EAN code, style formations, bar coding, etc
- Overlooking for right tagging, labeling, packaging, and documentation of various dispatches
- Collaborated with vendors to ensure timely delivery of merchandise.
Education
Bachelor of Design - Fashion Designing
Guru Nanak Dev University
Amritsar10.2017
High School Diploma -
KBDAV Senior Secondary School
Chandigarh05.2009
High School Diploma -
Little Flower Convent School
Panchkula05.2007
Skills
- Key account management
- Vendor relations
- Merchandising strategy development
- Seasonal campaign execution
- Strategic planning
- Excel proficiency
- Performance analysis
- Marketplace management
Career Pause (June 2022- Present)
I recently returned from a planned maternity break and am actively seeking new opportunities to bring my skills and energy into a dynamic team
References
References available upon request.
Timeline
Key Account Manager- E-commerce
Welspun Global Brands
06.2021 - 05.2022
E-commerce Manager
Future Lifestyle Fashions Ltd.- Brands Ceriz and Holii
11.2017 - 09.2020
Assistant Online Manager
KFC Shoemaker Pvt. Ltd. Brand Tresmode
11.2017 - 09.2020
Ecommerce Merchandiser
Jain Amar Clothing- Brand Madame
11.2014 - 04.2015
Bachelor of Design - Fashion Designing
Guru Nanak Dev University
High School Diploma -
KBDAV Senior Secondary School
High School Diploma -
Little Flower Convent School
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