MANODEV O V

Client: Shell Plc

Project 2: Marketing Cloud Automation – Shell Global

May'22 - Current*

Team Size : 8

Role: Consultant & Developer

Project Description

Leading a technical Pardot team for Shell COE, collaborate with business to understand and help them achieve their marketing strategies. Handling the 4 downstream businesses directly to develop and enhance their marketing and sales pipeline. We provide marketing solutions by building marketing assets, automations, nurture programs, Einstein dashboards, and integrations. We monitor and analyze the performance and impact of marketing automation on various metrics, such as lead generation, conversion, retention, and revenue.

Responsibilities

• Integrated the platform with 3rd party applications such as 6sense, Pipeline manager, SharePoint, Adobe Analytics, Intentsify, and Convertr.
• Working with cross-functional teams to build strategic solutions.
• Improved the marketing pipeline, which hikes the lead conversion to 35%.
• Introduced client-side validations to address long-running penetration issues with updated W3 standards.
• Introduced Zapier for driving social campaign leads, GoToWebinar, GTMs.
• Created efficient Einstein dashboards to evaluate the ROI of running campaigns.
• Migrated projects from Hubspot, Line OA.
• Always a top performer of the project and received excellent client feedback.
• Excellent in running scrum calls, documenting, and managing PBIs.

Project 1: Salesforce COE – Shell Global.

Jan’21 – May’22

Team Size : 7

Role : Consultant & Developer

Project Description

Salesforce COE innovation team primarily focuses on gathering and developing Shell's business requirements and pain points into a standard Salesforce solution. We have worked in an agile model, where we develop a working prototype in 3 weeks of time. The team always looks for new Salesforce models to provide global solutions. We constantly upgrade our domain knowledge with proper trainings.

Responsibilities

• Working in the Salesforce architectural team in the development of better Salesforce solutions.
• Working closely with different businesses in Shell, capturing their potential problems and transforming them into solutions.
• Worked in a short project with evolving features like Omnistudio, Einstein model/story builder, and Einstein engagements.
• Quickly developing Salesforce working prototypes in an agile framework with advanced Salesforce concepts.
• Creating reusable components that can be plugged into any Salesforce environment.
• Experience in CDP, Omnistudio, Einstein Bot, Einstein Analytics, LWC, Aura, Lightning flows, Sales, Service, Experience clouds, Pardot, Omnichannel.

Project: RForce - Case Management Application - Renault

Jan '19 - Dec '20.

Client: Groupe Renault

Team Size : 17

Role : Developer

Project Description

Rforce is a service and experience cloud-based case management application that allows users and dealers to register cases, and agents to work on them. We handle an average of 7-10k cases per day from different sources and create leads from quality customers. We have migrated the project from classic to Lightning by building components in the LWC framework. RForce uses community and standard licenses, supporting 36+ countries in 15+ languages.

Responsibilities

• Led the project RUN team for a tenure of 6 months, along with my key deliverables.
• Integrate supporting apps to Rforce to create and work on cases.
• Migrating Classic, VF pages to Lightning Web Components and Aura components.
• Used REST API integration to create and manage cases.
• Used Jenkins and ANT tools for deployment activities.
• Dimelo, SMS magic, Vocalcom, Livechat, and Einstein Bot for case support.
• Simplification of record types for case and lead objects. Reduces 33+ record types to 3 record types.
• Working in Agile and DevOps methods.
• Refactoring case and lead triggers and classes.
• Migration from standard users to community users.
• Working in Agile methodology and using Git to push components.

Project 4: SalesForce - WinZone-CRM Project

Jun '17 - Dec '18

Project : WinZone – CRM Project

Client : CAS Marketing & Sales

Team Size : 20

Role : Developer

Project Description

The Project is aimed to provide a solution for Cognizant marketing and sales users, with better and improved results for the company's growth and profits. The business wants to manage and track the sales pipeline, streamline lead nurturing and follow-up process, along with real-time tracking and better visibility into the sales process.

Responsibilities

• I have worked in the lead conversion phase by identifying leads from multiple platforms, regions, and converting them into opportunities.
• Develop, maintain, create, and improve validation rules, custom workflows, Visualforce pages, and Apex customizations, custom objects, fields, and formulas.
• Managed SFDC data access, permissions, and approval processes. Integrated marketing tools with Salesforce organization. Configured SFDC dashboards and custom reports.
• Proactively engage in continuous improvement efforts for application design, support, and practice.
• development.
• Provide recommendations on how to improve our Salesforce operational platform.
• Work directly with business stakeholders and independently perform development, testing, implementation, and documentation related to the development of Salesforce.com.
• Work closely with the team lead or project manager to develop a solution that is in accordance with the system design.

Project 3: SFDC - Pardot tool Marketing Automation

Jan '17 - Jun '17

Tools & Environment : PARDOT, SQL

Team Size : 8

Role : Developer

Project Description

The marketing automation project is mainly to take over Onvida's work in Cognizant to create and manage marketing campaigns, as well as handle users' sensitive data by driving the campaigns on the company's websites. The business wants to track, nurture, qualify, and convert the prospects into a qualified lead.

Responsibilities

• Key developer in creating the Pardot forms and creating form handlers.
• Involved in gathering and analysis of the user's data.
• Involved in developing automation rules in SQL to conduct basic dedupe process.
• Major contributor for creating campaigns, automation rules, drip programs, and forms.

Project 2: ActionIT Phase II – Task Notification

Feb’16 – Jan’17

Client : CAS

Technology & Framework: SQL, .Net MVC

Team Size : 10

Role : Full Stack Developer

Project Description

This Project was aimed to notify the users about their pending task. The user will be notified about all tasks from C2c and Onboarding. The user has been given the rights to take actions or reject the task. This application uses data from various CRS . The data analysis for period will help us finding the trends and collaborate with historical information which helps to leverage the vast amount of information available in form of unstructured data.

Responsibilities

• Key role to develop and maintain database for the application.
• Involved in creating stored procedures, index creation in backend for fast data extraction.
• Responsible in huge data handling and data extraction from various source systems.
• Involved in creating indexes in tables to fetch data as fast as possible.
• Involved in integrating data to the frontend, unit testing, and performance tuning.
• Involve in code optimization, fine tuning, Release Management, Defect tracking, and bug fixes.

Project 1: Code Halos

Sep '15 - Feb '16

Client : CAS

Technology & Framework : SQL Server

Team Size : 4

Role: Backend Developer

Project Description

The Project was aimed to allow cognizant associates to reserve a copy of book. The application will allow the eligible user to reserve a book to his convenient address.

Responsibilities

• Key role to develop and maintain database for the application.
• Involved in creating indexes in tables to fetch.
• Involved in integrating data to the frontend.
• Involved in unit testing and performance tuning.
• Involve in code optimization, fine tuning, Release Management, Defect tracking, and bug fixes.