Manogya Trivedy
Gurgaon
Summary
Dynamic marketing leader with a proven track record at Reliance Broadcast Network Ltd., excelling in digital analytics and creative direction. Spearheaded innovative campaigns, boosting engagement by 35%. Expert in leveraging influencer partnerships and media planning, significantly enhancing brand presence and partner participation. Demonstrates exceptional team leadership and strategic planning abilities.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional Marketing Head (North & East)
Reliance Broadcast Network Ltd.
12.2023 - Current
- Develop and implement marketing campaigns (ATL, BTL, digital) for 10 stations across North & East regions, impacting a market of over 20M listeners
- Define marketing objectives, track campaign performance, and optimize strategies based on key KPIs, increasing campaign engagement by 35%
- Build brand partnerships, leveraging media engagements, industry collaborations, and event sponsorships, increasing partner participation by 50%
- Oversee content creation, ensuring alignment with brand messaging across digital and traditional platforms, leading to a 25% growth in audience reach
- Strengthen vendor management for cost efficiency and project execution, reducing marketing costs by 15%
Regional Marketing Manager (North)
HDFC Bank Ltd.
02.2021 - 11.2023
- Company Overview: India
- Led 360-degree marketing campaigns integrating print, OOH, digital, and event marketing for brand & product promotion, covering 350+ branches
- Spearheaded data-driven campaigns, increasing incremental income from 1:5 to 1:9 ROI within two years, contributing to a $5M revenue boost
- Developed and executed B2B and B2C marketing strategies for 6 major products, covering 3000+ corporates and 10M+ customers
- Established brand initiatives like 'Talent Unlock' and 'Kids Summer Camp,' boosting customer engagement by 30%
- Awarded Excellence Award & Silver Star for innovative campaign execution and business contributions
- India
City Head – Marketing Manager (Raipur & Bhilai)
UIS Pvt. Ltd.
02.2018 - 02.2021
- Launched multi-channel marketing campaigns, acquiring 45 B2B & 250 B2C clients within 5 months
- Increased customer base by 10% and revenue by 7% through lead generation strategies, generating an additional $1M in revenue
- Designed & executed marketing initiatives for brand awareness, lead conversion, and customer retention, reducing customer churn by 20%
- Managed a cross-functional team of 35 employees across 5 departments, ensuring seamless operations and increasing team productivity by 25%
Education
Master of Business Administration (MBA) - Marketing & International Business
Indian Institute of Foreign Trade
Delhi, India01.2025
Bachelor of Business Administration (B.B.A.) - First Class
Ness Wadia College of Commerce
Pune, India01.2016
Skills
- MS Office Suite (Excel, PowerPoint, SharePoint, OneDrive)
- Digital Analytics (Google Analytics, Tableau, Power BI)
- Social Media Management (LinkedIn, Twitter, Facebook, Instagram)
- Content & Creative Tools (Adobe Photoshop, Canva)
- CRM management
- Influencer partnerships
- Product marketing
- Advertising campaigns
- Creative direction
- Media planning
- Direct marketing campaigns
- Branding
- Marketing plans
- Innovative
- Campaign planning
- Influencer marketing
Certification
- Brand Management, 2019
- Digital Marketing & Social Media Marketing, 2019
Accomplishments
- BIG IGNITERS Award - Most Innovative Campaign
- HDFC Bank: Excellence Award – HDFC Merger, Silver Star for Innovative Campaign, Exemplary Performance Award.
- Amazon India: Best Intern Award for leadership and performance (2015).
- UNICEF India: Achievement Award for top monthly donations nationally (2014).
- WWF-India: Led successful CSR campaigns including Mumbai Marathon & Global Wild Wisdom Quiz (2017).
Languages
- English, Fluent
- Hindi, Fluent
- Marathi, Basic
- Punjabi, Basic
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Spanish
Beginner (A1)
A1
Timeline
Regional Marketing Head (North & East)
Reliance Broadcast Network Ltd.
12.2023 - Current
Regional Marketing Manager (North)
HDFC Bank Ltd.
02.2021 - 11.2023
City Head – Marketing Manager (Raipur & Bhilai)
UIS Pvt. Ltd.
02.2018 - 02.2021
Master of Business Administration (MBA) - Marketing & International Business
Indian Institute of Foreign Trade
Bachelor of Business Administration (B.B.A.) - First Class
Ness Wadia College of Commerce
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