Manoj Boopathi
Chennai
Summary
Digital marketing specialist with 13+ years of international exposure in marketing products & services for both B2B & B2C businesses. Skilled in data driven decision making with a strong analytical mindset. Can-do attitude & love taking on new challenges in unexplored territories.
Overview
14
14
years of professional experience
Work History
Head of Digital Marketing & Client Partner
Starberry Ltd
Coimbatore
01.2019 - Current
- Led a team of 7 Senior Digital Marketing Managers and 34 cross-functional experts, driving projects worth £152,000 in monthly recurring revenue.
- Boosted revenue per head from £4,101 to £4,519 by optimising resource allocation, streamlining processes, and leveraging AI and data-driven insights.
- Solved the 'leaky bucket' issue by standardising delivery and revamping reporting, increasing the average customer retention period from 9 to 21 months.
- Overhauled company processes in Campaign Strategy, Reporting, and Pre-Sales, instrumental in accomplishing the stated outcomes. My contributions to Pre-Sales increased the Lead to Client conversion rate by a massive 83%.
- Most successful accomplishment as a Client Partner - maintained a 5-year strong relationship with a top client, scaling up from £960 to £3,120 in MRR, an ROI of 1150% (Google Ads), and securing top 3 keyword positions for 3 consecutive years.
- Established processes and KPIs for 3 new teams to smoothly onboard new clients and meet campaign commitments.
- Other Key Accomplishments - 98% Customer Retention Rate, 95% On-time delivery, The highest budget managed by a DM(£32,030) successfully for 2+ years.
Head Demand Generation - Retail, Consumer Goods
Wipro Ltd
Bangalore
06.2015 - 01.2019
- Vendor management: Managed vendors to execute cold-calling campaigns, new vendor onboarding, price negotiation etc for a yearly budget of $150,000.
- Event Marketing(Trade Shows\Workshops etc): Vendor & Logistics mgmt, DG for event promotion, Cold-calling, Event Branding, Social Media Marketing, Leads Follow-up
- Digital Marketing: Managed digital agencies to run social media & email marketing campaigns for brand awareness, Lead generation, Deal Influence, Event promotion etc
- Procurement 2 Pay GTM: Lead the GTM strategy & execution for Wipro's BPS Procure 2 Pay services for SME enterprises to increase the share of wallet to 9%
- Managed & delivered RFP's ranging from $2-$20Mn TCV
Module Lead - Customer Support
Tata Consultancy Services Ltd
Chennai
07.2010 - 05.2013
- Customer Support
- Customer Support(24X5), New customer onboarding, App training for customer onboarding
- Application SME, Support tickets handling, Customer Satisfaction
Education
MBA - Marketing
IMT
Ghaziabad01.2015
BE - EIE
Government College of Technology
Coimbatore01.2010
Skills
- Digital Marketing Specialist - SEO, Email, Social, Google Ads etc
- Operations Management & Firefighting
- Budgeting & Revenue Forecasting
- Vendor/Customer Engagement
- Go-To-Market strategy
- Event marketing
- Demand Generation
- Program Management
Personal Information
Date of Birth: 09/09/89
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Geo-exposure
- UK & Ireland
- APAC
- AMERICAS - USA, CANADA
Off-the-clock Pursuits
- Helped a budding entrepreneur to plan the launch strategy for Organic Baby Care apparels in Bangalore & Coimbatore.
- Market scoping for over 6 months; Mystery shopped over 90 retail outlets
Affiliations
- Assist Local schools & Rotary clubs with managing their sports events(Sports days, seasonal tournaments)
- Passionate about community service, contributing to NGO projects as a volunteer.
References
References available upon request.
Timeline
Head of Digital Marketing & Client Partner
Starberry Ltd
01.2019 - Current
Head Demand Generation - Retail, Consumer Goods
Wipro Ltd
06.2015 - 01.2019
Module Lead - Customer Support
Tata Consultancy Services Ltd
07.2010 - 05.2013
MBA - Marketing
IMT
BE - EIE
Government College of Technology
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