Summary
Overview
Work History
Education
Skills
Certification
Additionalresponsibility
Personal Information
Disclaimer
Languages
Accomplishments
References
Timeline
Generic
Manoj Kannan G

Manoj Kannan G

Bangalore

Summary

Strategic Performance Marketing Manager with background in developing, implementing comprehensive digital marketing strategies and handled more than 1 crore Budget per month. Strengths include strong knowledge of SEM, social media platforms, content creation and website analytics. Demonstrated success in enhancing online presence while driving growth and improving brand image and ROI. Proven ability to lead teams towards goal attainment through innovation and creativity.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Manager – Digital Marketing

Wonderla Holidays Pvt. Ltd.
Bangalore
12.2022 - 08.2024
  • Responsible for the revenue generation for wonderla parks and resort.
  • Implemented an e-commerce setup at the campaign level, aligning with the booking engine.
  • Introduced and executed Return on Ad Spend (ROAS) model campaigns, achieving an impressive 1:8 measurement.
  • Decreased the CPT (cost per Transaction) from 700 to 400 for wonderla holidays.
  • Handled digital marketing agency team for Wonderla Holidays.
  • User-level study to understand the patterns and drive user behavior on the website and identify the user flow signals to optimize the user flow efficiently.
  • Weekdays and Weekend Strategies for improving the ROAS.
  • Working on CRO to improve the transactions in the booking engine.
  • Launched a new product for Wonderla Park and Resort, which enhanced the ROAS by 30%.
  • Managed 1 Crore Budget per month.

Senior – Performance Marketing Specialist

Borderless Access India Pvt. Ltd.
06.2021 - 12.2022
  • Handled end to end Performance marketing role in B2B & B2C.
  • Crafting highly targeted and optimized ad campaigns to drive relevant traffic and conversions.
  • Utilizing cutting-edge analytics tools to draw actionable insights and refine marketing strategies for optimal performance.
  • A/B testing and optimizing landing pages and funnels to maximize conversion rates and lead generation.
  • Worked in various ad channels, conferences and events to generate the quality leads
  • Having experience in handling US,UK, Australia and Germany.
  • Decreased the CPL by 50%.

Digital Marketing Associate

Paragon Digital Services
12.2019 - 03.2021
  • Handled Performance marketing in B2B and B2C Market
  • Worked for the clients, Procter & Gamble, ADP,LVMH, ITC, Lays, colgate,Joy Alukkas Jewellers,Thangamayil jewellers, Apptivo (SAAS),Appasamy realestate, cut store (Australia), 4B Label(Australia) and The Gut Co (Australia).
  • Worked in SEM platform (Google, Bing, Yahoo) and meta.

Digital Marketing Executive

Aria Tech IT Solutions
05.2017 - 11.2019

Education

MBA -

Thiagarajar School of Management, Madurai

B.E(ECE) -

K.L.N College of Information Technology, Sivagangai

Class XII -

Guhan Matriculation Higher Secondary School, Madurai

Class X -

Idhayam Rajendran Residential Higher Secondary School, Madurai

Skills

  • Campaign Management
  • Keyword Research
  • Budget Allocation
  • Performance Marketing
  • Data-driven decision-making
  • Facebook ads
  • GA4
  • Google ads
  • Quikr ads
  • Twitter ads
  • Linkedin Ads
  • Google ads Editor

Certification

  • Certified in google adword search, display campaign, shopping and measurement.
  • Course completion Certification in Facebook from highonm.com.
  • Course completion certification in Sales funnel from highonm.com.
  • Course completion certification in tableau from udemy.
  • Course completion certification in Python for Digital Marketers from medialyticsninja.
  • Course completion certification in Automation of Campaign reports using APIs in Python.

Additionalresponsibility

  • Approached and Handled the marketing conferences in USA for Branding and B2B lead generation process for the clients.
  • Explored the other sources to generate leads for US market such as job portal, affiliates etc.

Personal Information

  • Age: 31
  • Father's Name: Ganesan
  • Date of Birth: 11/17/1992
  • Gender: Male

Disclaimer

I, hereby, assure you that all the above given details are true to the best of my knowledge.

Languages

Tamil
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1

Accomplishments

  • Recognition of outstanding results delivered for The Expert Cafe Project

References

References available upon request.

Timeline

Manager – Digital Marketing

Wonderla Holidays Pvt. Ltd.
12.2022 - 08.2024

Senior – Performance Marketing Specialist

Borderless Access India Pvt. Ltd.
06.2021 - 12.2022

Digital Marketing Associate

Paragon Digital Services
12.2019 - 03.2021

Digital Marketing Executive

Aria Tech IT Solutions
05.2017 - 11.2019

MBA -

Thiagarajar School of Management, Madurai

B.E(ECE) -

K.L.N College of Information Technology, Sivagangai

Class XII -

Guhan Matriculation Higher Secondary School, Madurai

Class X -

Idhayam Rajendran Residential Higher Secondary School, Madurai

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