Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Manoj Kumar

Manoj Kumar

New Delhi

Summary

An IT Engineer, Web Developer Turned SEO Specialist, Who loves Research and Strategy building. I consider SEO as only skills apart from it, I understand facebook algorithm Edgerank, Linkedin Algorithm, Quora and Pinterest. I have dive into Google Ads too where I know search ads, Video ads and Shopping Ads. I have been Practising and Implementing SEO techniques since 2011. I have seen Google evolve its algorithm, I don’t know Google Algorithm Secret but Yes i understand it very well. “Nothing is Secret, If you have third Eye i.e. eye of knowledge.

As SEO is virtual but it Interconnects with real world people. I am good at outlining business organically with my power pack concepts which I developed over the years.

Various Industries i worked so far:
eCommerce
Food and Beverages
Lifestyle
Health
Travel and Hospitality
Software Support Companies

Real-Estate

Overview

18
18
years of professional experience
1
1
Certification

Work History

SEO Manager

Madhawks
Gurugram
03.2022 - Current
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content using Screaming Frog, Ahref, SEMrush, and Manual Search Method of Permutation and Combination, Core Web Vitals using Google Page Speed Insight, and Mobile UI/UX using ThinkwithGoogle Test .
  • Created dynamic SEO strategies Like UGC and Machine learning tool like Market Muse to exceed market competitors and meet client needs.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics, Google Search Console, Screaming Frog, Ahref, SEMRUSH.
  • Building Content Strategies and Content Gap Analysis in Comparison with competitors.
  • Building Silo structure Strategies for In-links (Internal linking)
  • Exploring Realtime Questions using Google Question Hub which is accessible to rare experts.
  • Implementation of Schema like FAQ's, How to, and others.
  • Technical implementation guidance over core platforms and as well as CMS available in the market like Joomla, Opencart, Wordpress, and SEO made Simple.
  • Google Data Studio(Intermediate Level) for Interactive Dashboard for representations.
  • Excel (basic level but i am learning it will take 1 more month)based Reporting for Representations and sharing task to client.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Closely look after SEO off-page, On-page team and development team.
  • Fixed many websites with dynamic things dynamic sitemap, dynamic meta tag changes as per blueprint and dynamic internal linking
  • Optimized copy and landing pages for search engine marketing purposes.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.

Search Engine Optimization Head

Chirpin Marketing Pvt. Ltd
Gurugram
08.2019 - Current
  • Research for New Project for Pitch and for future implementation
  • Training to Interns for On-Page, Off-Page and Content
  • Reporting using tool like Excel and Google Data Studio
  • Content Strategy Planning and align with team.
  • Internal Linking using tool MIRA

Search Engine Optimization Executive

Air & Technology Solution Pvt. Ltd
New Delhi
09.2016 - 11.2022
  • Collected and analyzed data to improve strategies.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Used Microsoft Word, Excel and other software tools to create documents and other communications.
  • Building Content writing Strategies and New Keyword discovery
  • Off-Page Activities like Guest Posting, Social Bookmarking, Parasite Posting, Image submission, Forum-Discussions, and Blog Commenting.
  • Internal Linking and Topical-Attribution to gain Topical Authority.
  • Managed Hosting and Server Issue
  • Website Development assistance to wordpress Interns.

SEO Expert

Upwork
New Delhi
12.2017 - 11.2021
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Created content strategies for digital media.

SEO Manager

ROBOSAPIENS TECHNOLOGIES Pvt. Ltd. (Robomart.com)
Noida
07.2015 - 09.2015
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Created dynamic SEO strategies to exceed market competitors and meet Product needs.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics and Google Search Console.
  • Analyzed and audited websites to address performance issues using Google Page Speed Insight and Think With Google Test.
  • Dynamic Meta Tags Product Prototyping
  • Dynamic Content Generation for Product Pages
  • Dynamic Internal Linking
  • Content Strategy Building
  • HARO Backlinking
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum CRO in SEO campaigns.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Researched and implemented search engine optimization recommendations.
  • Utilized search engine optimization and emphasized importance of link building.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Developed and implemented quality link-building strategies.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

SEO Executive

Web Intelenet
Delhi
08.2011 - 06.2015
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Optimized copy and landing pages for search engine marketing purposes.

Education

Bachelor of Technology - Information Technology

SRI Sukhmani Institute of Engg. And Technology
Derabassi, Punjab Near Chandigarh
08.2011

Intermediate - Science Non-Medical

Kendriya Vidalaya
New Delhi
07.2006

Skills

  • Google Search Console
  • Google Analytics
  • CMS - Joomla, Wordpress, Opencart, Magento and CMS Made Simple
  • Indexing and Crawling and Discovery - Screaming Frog, Ahref, Semrush, SERPstats, Keywordtoolio, Keyword Everywhere
  • Content - Market Muse (ML and AI), MIRA, Jarvis, SEMrush SEO Content Template
  • Reporting - Google Drive, Excel(Intermediate), Advance Excel(Begineer), PowerBI(Not Started will complete in next 1 month)
  • Google Search Ads, Google Shopping Ads, and Google Video Ads
  • Linkedin Organic Growth

Certification

  • Google Digital unlocked
  • SEO Fundamental Exam
  • Hubspot content marketing Certified
  • Hubspot Academy Inbound Certified
  • SEMRUSH SEO Toolkit
  • SEO Fundamentals Course with Greg Gifford

Timeline

SEO Manager

Madhawks
03.2022 - Current

Search Engine Optimization Head

Chirpin Marketing Pvt. Ltd
08.2019 - Current

SEO Expert

Upwork
12.2017 - 11.2021

Search Engine Optimization Executive

Air & Technology Solution Pvt. Ltd
09.2016 - 11.2022

SEO Manager

ROBOSAPIENS TECHNOLOGIES Pvt. Ltd. (Robomart.com)
07.2015 - 09.2015

SEO Executive

Web Intelenet
08.2011 - 06.2015

Bachelor of Technology - Information Technology

SRI Sukhmani Institute of Engg. And Technology

Intermediate - Science Non-Medical

Kendriya Vidalaya

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Manoj Kumar