Manoj Kumar
Sales & Channel Leader
Ghaziabad,UP
Summary
Seasoned business development leader with over 15 years of diverse experience driving growth across insurance, bank and health tech sectors. . Expert in driving national partnerships and delivering consistent revenue growth. Proven record of launching new distribution channels, improving productivity, and building high-impact alliances across MediBuddy, HDFC Life, RBL Bank, SBI Life, and Max Life.
Overview
16
16
years of professional experience
Work History
Senior Manager, Business Development
MEDIBUDDY
09.2023 - Current
- Developed and executed a comprehensive business development strategy that resulted in a 25% increase in new logo acquisition.
- Increased sales revenue by strategically identifying and pursuing new business opportunities.
- Established a robust pipeline of prospects through targeted networking events and strategic outreach efforts.
- Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.
- Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance.
- Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
Circle Head – Bancassurance
HDFC Life
09.2022 - 09.2023
- Developed and implemented a comprehensive sales strategy that increased regional revenue by 15%.
- Managed a team of 5 Sales Managers and 30 FLS, providing guidance and support to maximize performance.
- Established and maintained strong relationships with channel partners, securing a market share of 47%.
- Conducted regular training sessions for the sales team to enhance product knowledge and sales techniques.
- Monitored sales performance metrics, analyzed data, and made data-driven decisions to improve results.
- Managed sales budgets, allocating resources effectively to optimize sales performance.
- Achieved 105% annual targets, with sustained high persistency at 80%.
- Conducted over 50 joint HNI calls, increasing premium conversions by 25%.
Senior Manager
MediBuddy
12.2021 - 09.2022
- Spearheading new business opportunities within financial institutions, including peer-to-peer lenders and banks.
- Identifying and onboarding new distribution partners to diversify the channel mix and increase market penetration.
- Driving end-to-end execution of strategic alliances, from opportunity assessment, partner negotiations, to GTM rollout, and performance tracking.
- Developing customized affinity solutions aligned with partner ecosystems to tap into niche customer bases and underserved segments.
- Leading the strategic implementation of business plans tailored to partner dynamics, resulting in measurable annual outcomes.
- Building and managing high-impact channel partner relationships to drive affinity sales, and long-term engagement.
- Coordinating cross-functionally with Product, Marketing, Legal, and Operations teams for seamless strategy execution.
AVP – Bancassurance
RBL Bank
10.2016 - 12.2021
- Oversaw life, health, general insurance, NPS, and trading products across MP, Delhi, and Rajasthan.
- Conducted training programs for branch staff, enhancing their skills and knowledge.
- Collaborated with marketing and product teams to develop integrated sales and marketing campaigns.
- Executed sales plans and budgets, aligning with overall business objectives.
- Identified and pursued sales opportunities in both established and emerging markets.
- Established and implemented sales policies and procedures, ensuring compliance, and ethical practices.
- Managed sales territories with multiple sales channels, including retail assets and liabilities.
- Boosted cross-sell ratios by 40% through training and structured sales planning.
- Designed incentive programs and RnR, increasing frontline performance by 35%.
- Maintained 100% IRDA-compliant processes, with regular audits.
Corporate Sales Manager
HDFC Life
07.2014 - 10.2016
- Led a team of 10 sales representatives, resulting in a 40% increase in overall sales revenue.
- Developed and implemented a comprehensive sales strategy that aligned with company goals and market trends.
- Consistently exceeded sales targets, ranking in the top three of the sales team.
- Provided exceptional customer service, addressing client needs, and resolving issues promptly.
- Mentored and developed junior sales representatives, sharing best practices and industry knowledge.
Sr. Business Development Executive
SBI Life
06.2013 - 07.2014
- Managed a portfolio of large branches of SBI, exceeding sales targets by consistently 35%.
- Conducted CIF training, MDRT motivation, and achieved high persistency and conversion.
- Identified and qualified four MDRT in a year.
- Developed strong relationships with the Branch Manager and Branch Staff.
Associate Sales Manager
Max Life Insurance
04.2010 - 06.2013
- Managed a portfolio of Axis Bank branches, exceeding sales targets by consistently 45%.
- Managed sales pipelines effectively, prioritizing leads, and closing deals efficiently.
- Drove sales through inbound and outbound channels, including cold calling and branch walk-ins.
- Ensured timely tracking of the insurance policy cycle, and organized awareness campaigns.
Education
MBA - Sales
New Delhi Institute Of Management Studies
New Delhi, India 04.2001 -
Skills
Strategic business development
Cultivating strong partnerships
Strategic decision-making
Effective team leadership
Market analysis and development
Sales optimization
Data-Driven Sales Management & Performance Monitoring
Key Achievements
- Recognized as a value bearer for the organization, embodying the SPEED value at MediBuddy.
- 3 International Incentive Trips Qualified for top performance
- 2 Promotions within 4 years at RBL Bank
- Achieved 100%+ targets YTD for two consecutive years at HDFC Life
- 5 of 6 Team Members Promoted in FY 2015–16
- 2 MDRT Advisors Created from CIF model at SBI Life
- First Contest Qualifier in Delhi Cluster at Max Life
Timeline
Senior Manager, Business Development
MEDIBUDDY
09.2023 - Current
Circle Head – Bancassurance
HDFC Life
09.2022 - 09.2023
Senior Manager
MediBuddy
12.2021 - 09.2022
AVP – Bancassurance
RBL Bank
10.2016 - 12.2021
Corporate Sales Manager
HDFC Life
07.2014 - 10.2016
Sr. Business Development Executive
SBI Life
06.2013 - 07.2014
Associate Sales Manager
Max Life Insurance
04.2010 - 06.2013
MBA - Sales
New Delhi Institute Of Management Studies
04.2001 -