Manoj Kumar
Sales & Channel Leader
Ghaziabad,UP
Summary
Seasoned business development leader with over 15 years of diverse experience driving growth across insurance, bank and health tech sectors. . Expert in driving national partnerships and delivering consistent revenue growth. Proven record of launching new distribution channels, improving productivity, and building high-impact alliances across MediBuddy, HDFC Life, RBL Bank, SBI Life, and Max Life.
Overview
16
16
years of professional experience
Work History
Senior Manager, Business Development
MEDIBUDDY
New Delhi, India
09.2023 - Current
- Developed and executed a comprehensive business development strategy that resulted in a 25% increase in new logo acquisition.
- Increased sales revenue by strategically identifying and pursuing new business opportunities.
- Established a robust pipeline of prospects through targeted networking events and strategic outreach efforts.
- Spearheaded the expansion into new markets by conducting in-depth analyses of competitor landscapes.
- Managed a diverse team of sales professionals, providing coaching and guidance to optimize performance.
- Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
Circle Head – Bancassurance
HDFC Life
New Delhi, India
09.2022 - 09.2023
- Developed and implemented a comprehensive sales strategy that increased regional revenue by 15%.
- Managed a team of 5 Sales Managers and 30 FLS, providing guidance and support to maximize performance.
- Established and maintained strong relationships with channel partners, securing a market share of 47%.
- Conducted regular training sessions for the sales team to enhance product knowledge and sales techniques.
- Monitored sales performance metrics, analyzed data, and made data-driven decisions to improve results.
- Managed sales budgets, allocating resources effectively to optimize sales performance.
- Achieved 105% annual targets, with sustained high persistency at 80%.
- Conducted over 50 joint HNI calls, increasing premium conversions by 25%.
Senior Manager
MediBuddy
New Delhi, India
12.2021 - 09.2022
- Spearheading new business opportunities within financial institutions, including peer-to-peer lenders and banks.
- Identifying and onboarding new distribution partners to diversify the channel mix and increase market penetration.
- Driving end-to-end execution of strategic alliances, from opportunity assessment, partner negotiations, to GTM rollout, and performance tracking.
- Developing customized affinity solutions aligned with partner ecosystems to tap into niche customer bases and underserved segments.
- Leading the strategic implementation of business plans tailored to partner dynamics, resulting in measurable annual outcomes.
- Building and managing high-impact channel partner relationships to drive affinity sales, and long-term engagement.
- Coordinating cross-functionally with Product, Marketing, Legal, and Operations teams for seamless strategy execution.
AVP – Bancassurance
RBL Bank
New Delhi, India
10.2016 - 12.2021
- Oversaw life, health, general insurance, NPS, and trading products across MP, Delhi, and Rajasthan.
- Conducted training programs for branch staff, enhancing their skills and knowledge.
- Collaborated with marketing and product teams to develop integrated sales and marketing campaigns.
- Executed sales plans and budgets, aligning with overall business objectives.
- Identified and pursued sales opportunities in both established and emerging markets.
- Established and implemented sales policies and procedures, ensuring compliance, and ethical practices.
- Managed sales territories with multiple sales channels, including retail assets and liabilities.
- Boosted cross-sell ratios by 40% through training and structured sales planning.
- Designed incentive programs and RnR, increasing frontline performance by 35%.
- Maintained 100% IRDA-compliant processes, with regular audits.
Corporate Sales Manager
HDFC Life
Bhopal, India
07.2014 - 10.2016
- Led a team of 10 sales representatives, resulting in a 40% increase in overall sales revenue.
- Developed and implemented a comprehensive sales strategy that aligned with company goals and market trends.
- Consistently exceeded sales targets, ranking in the top three of the sales team.
- Provided exceptional customer service, addressing client needs, and resolving issues promptly.
- Mentored and developed junior sales representatives, sharing best practices and industry knowledge.
Sr. Business Development Executive
SBI Life
New Delhi, India
06.2013 - 07.2014
- Managed a portfolio of large branches of SBI, exceeding sales targets by consistently 35%.
- Conducted CIF training, MDRT motivation, and achieved high persistency and conversion.
- Identified and qualified four MDRT in a year.
- Developed strong relationships with the Branch Manager and Branch Staff.
Associate Sales Manager
Max Life Insurance
New Delhi, India
04.2010 - 06.2013
- Managed a portfolio of Axis Bank branches, exceeding sales targets by consistently 45%.
- Managed sales pipelines effectively, prioritizing leads, and closing deals efficiently.
- Drove sales through inbound and outbound channels, including cold calling and branch walk-ins.
- Ensured timely tracking of the insurance policy cycle, and organized awareness campaigns.
Education
MBA - Sales
New Delhi Institute Of Management Studies
New Delhi, India 04.2001 -
Skills
Strategic business development
Cultivating strong partnerships
Strategic decision-making
Effective team leadership
Market analysis and development
Sales optimization
Data-Driven Sales Management & Performance Monitoring
Key Achievements
- Recognized as a value bearer for the organization, embodying the SPEED value at MediBuddy.
- 3 International Incentive Trips Qualified for top performance
- 2 Promotions within 4 years at RBL Bank
- Achieved 100%+ targets YTD for two consecutive years at HDFC Life
- 5 of 6 Team Members Promoted in FY 2015–16
- 2 MDRT Advisors Created from CIF model at SBI Life
- First Contest Qualifier in Delhi Cluster at Max Life
Timeline
Senior Manager, Business Development
MEDIBUDDY
09.2023 - Current
Circle Head – Bancassurance
HDFC Life
09.2022 - 09.2023
Senior Manager
MediBuddy
12.2021 - 09.2022
AVP – Bancassurance
RBL Bank
10.2016 - 12.2021
Corporate Sales Manager
HDFC Life
07.2014 - 10.2016
Sr. Business Development Executive
SBI Life
06.2013 - 07.2014
Associate Sales Manager
Max Life Insurance
04.2010 - 06.2013
MBA - Sales
New Delhi Institute Of Management Studies
04.2001 -