MANOJ KUMAR BARAIK
Gurgaon
Summary
18+ years of dynamic and result-oriented experience in developing and executing innovative marketing strategies resulting in brand awareness, customer acquisition, and business growth. Proven success in implementing comprehensive marketing plans, leading cross-functional teams, and delivering measurable results. Seeking a leadership position as Marketing Head to contribute strategic vision, leadership, and expertise to enhance brand presence and achieve organizational objectives.
Overview
19
19
years of professional experience
Work History
Deputy General Manager Marketing
Volvo Eicher Commercial Vehicles Limited- VECV
06.2010 - Current
- Drive marketing initiatives to sustain leadership and profitability in Light and Medium Duty Trucks as Deputy General Manager Marketing.
- Lead key initiatives as Brand and Marcom Manager, Zonal Marketing Head, and Retail Excellence to drive success in global product P9103
- Leading growth of LMD trucks and directing national marketing initiatives, managing product development, network planning and Eastern business operations
- Developed and implemented successful marketing strategies resulting in HD business growth of over 300% and LMD business growth of 100%
- Supervised the strategic planning and execution of integrated marketing campaigns across various platforms, such as digital marketing, content marketing, and large-scale events
- Aligned marketing tactics with sales targets through collaboration with sales teams, driving a 30% surge in sales conversion rates.
- Successfully directed a large marketing team of 12 professionals, driving their efforts towards reaching the Number 1 position in the LMD industry.
- Managed and directed project EAST BUSINESS, leading business development efforts and expanding HD & LMD markets in the East region.
- Led multi-faceted team to establish brand strategy, including positioning, framework, and agency management for both ATL and BTL marketing tactics
- Worked in collaboration with product development teams to ensure new offerings aligned with brand positioning and met customer expectations
- Conducted ATL activities and high-level market activations for All India HT sponsorship as part of the campaign.
- Collaborated with VOLVO Group Global team, received international exposure, attended countries such as Japan, Malaysia, Thailand, Sri Lanka, China, UAE and Vietnam during P9103 Global Projects
- Accomplished Eicher Brand refresh projects and successfully rolled out brand platform in VECV.
- Conceived and implemented cutting-edge customer-centric Technology event for Pro 8000 Series launch titled ‘Drive the Future’
- Successfully oversaw the organization and implementation of major events including Auto Expo, Excon, International Annual Dealer Conference, and International Investor Summit on numerous occasions.
- Designed and implemented 80+ Smart Network setups for Eicher entry range trucks
- Conceptualized and executed Eicher Pro 2049's transformative emotional brand campaign - 'Life Badal De'.
Marketing Manager
BSA MOTORS (MURUGAPPA GROUP)
09.2008 - 05.2010
- Launch of electric vehicles
- Appointment of Channel partner and onboarding them
- ATL and BTL - Planning and conceptualizing marketing campaigns in collaboration with the sales team
- Advertising – Designing, advertisement and POS, creative work and managing media and ad agency
- Successfully introduced electric scooters, in-film placement, celebrity endorsement, Chennai Open, Auto Expo 2010, International Trade Fair
- Established BSA Motors as preferred electric scooter by customer and media launch extensive ATL and BTL activities
Manager – Marketing Communications
SKODA AUTO INDIA
12.2005 - 09.2008
- Managed the end-to-end process of product launches of Skoda Fabia, Skoda Laura, Skoda Superb from market research and concept development to execution and post-launch analysis
- Conducted regular market research, syndicated research, brand health towards industry trends, consumer preferences, and competitive landscape
- Managed Ad agency to develop impactful visual and written content that reinforced the brand identity, brand promise through various brand campaign
- Managing Digital marketing, ATL and BTL, media planning and marketing collaterals
- Introduction of Skoda Fabia in Indian market – managing all key aspects of GTM strategy and implementation of Skoda Fabia, communication strategy, messaging, ATL and BTL activation and launch in Auto Expo 2008
Officer Events
KINETIC MOTORS
07.2005 - 12.2005
- New product launch –planning, designing and execution multi city launch events for Kinetic 4S, Kinetic Nova etc
- Promotion through multi city launches
- Rolled out launch and Sales promotion activities at national level
Education
Executive Education Program - Marketing Communications for Customer Engagement
IIM Bangalore
01.2013
PGDBM/MBA - International Business and Marketing
Balaji Institute of International Business
Pune01.2005
B.COM - Commerce
Pune University
Pune01.2002
Skills
- Strategic Planning and Execution
- Team Leadership and Management
- Effective Stakeholder Engagement
- Brand Strategy Development
- Digital Marketing
- Market Research and Analysis
- Budget Management
References
Available on Request
Personal Information
Date of Birth: 09/05/79
Projects
Brand Positioning for Veedol’s “Take Off 4T Plus and Turbostar”, 2003, Tide Water Oil Company India Ltd. Institutional Business, 2004, Shoppers Stop India Ltd.
Languages
- English
- Hindi
- Marathi
Timeline
Deputy General Manager Marketing
Volvo Eicher Commercial Vehicles Limited- VECV
06.2010 - Current
Marketing Manager
BSA MOTORS (MURUGAPPA GROUP)
09.2008 - 05.2010
Manager – Marketing Communications
SKODA AUTO INDIA
12.2005 - 09.2008
Officer Events
KINETIC MOTORS
07.2005 - 12.2005
Executive Education Program - Marketing Communications for Customer Engagement
IIM Bangalore
PGDBM/MBA - International Business and Marketing
Balaji Institute of International Business
B.COM - Commerce
Pune University
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