Ecommerce
Manoj Kumar K
Ecommerce and Digital Marketing
Bangalore,KA
Summary
Strategic leader with a proven track record in transforming B2B brands into successful B2C e-commerce businesses across various industries including automotive care, hygiene, personal care, textiles, home care, and fresheners. Achieved a remarkable 135% year-over-year growth through innovative marketing strategies implemented on Amazon, Flipkart, and D2C channels. Proficient in quick commerce and marketplace expansion, as well as category-wise profit and loss tracking. Highly skilled in customer retention, team management, and operational excellence, leveraging expertise in ERP systems and ISO-aligned standard operating procedures. Demonstrated strength in vendor negotiations, legal agreements, and cross-functional team leadership to drive sustainable growth and achieve long-term success.
Overview
10
10
years of professional experience
2030
2030
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Team Lead Ecommerce and Digital Marketing
Vista Auto Care
04.2024 - Current
- Transformed B2B brands into successful B2C e-commerce brands in automotive care, hygiene, home care, and fresheners.
- Scaled 150+ SKUs across Amazon, Flipkart, and D2C channels, driving significant growth with NPD strategies.
- Achieved revenue growth from 0 to ₹100 crore in 4 years through a strong marketplace presence and category expansion.
- Delivered 135% YoY growth through data-driven campaigns using AMS, Flipkart Ads, Meta, Google Ads, and Helium 10 Analytics.
- Increased customer retention by 6% YoY with AI-driven engagement and personalized promotions.
- Managed marketplace operations across Amazon, Flipkart, and Snapdeal with joint business plans.
- Developed a 3-year omni-channel strategy, integrating quick commerce platforms like Swiggy and Zepto.
- Expanded Amazon FBA/Flipkart FBF clusters and implemented ISO-compliant SOPs using SAP B1 and Unicommerce.
- Built Amazon's top 15 Sarvottam brands and scaled Flipkart operations.
- Led and mentored cross-functional teams in e-commerce, digital marketing, logistics, and operations.
- Negotiated vendor margins, ensured legal compliance, and facilitated interdepartmental collaboration.
Deputy Team Lead- E-commerce and Digital Marketing
Vista Auto Care
04.2018 - 03.2024
- Developed and executed digital marketing strategies to meet business goals across performance marketing channels.
- Created SEO-optimized content, boosting visibility by 30% across platforms.
- Managed 3 platforms, running targeted campaigns that increased conversions by 40%.
- Executed email campaigns with list segmentation, optimizing based on performance data.
- Reported campaign performance to stakeholders, driving actionable insights.
- Led a 6-member Digital and E-commerce team for effective project execution.
- Managed cross-functional teams across performance marketing, affiliate, PR, and events.
Marketing Communications Executive
Resil Chemicals
04.2018 - 04.2019
- Coordinated a B2B joint venture for an international collaboration between two major brands, valued over $5000 USD.
- Managed 280+ trademarks, 32 international trademarks, and handled 80+ infringement and counterfeit cases for 5 brands across 5 countries.
- Led end-to-end B2B marketing, product branding, and go-to-market strategy.
- Organized corporate events, ensuring strong brand representation.
- Oversaw new product development, collaborating with cross-functional teams for successful launches.
Marketing Communications Associate
Resil Chemicals
04.2017 - 03.2018
- Annual Marketing Plan and Budget
- Branding
- ATL, BTL Marketing Activities
- Public Relations
- Event Branding and Management
Business Manager
Avanti Learning Centres
06.2015 - 03.2017
- Built and led a 6-member team, setting up the structure for an EdTech startup in a metro city.
- Managed finance, sales, business development, customer relations, and faculty for Bio and Math departments.
- Converted 6 national schools from 150+ institutions, driving ₹28 crores in annual revenue.
Education
MBA - Marketing/Marketing Management, General
Liverpool John Moores University
Liverpool UK06-2025
Advanced General Management Post Graduate Diploma - Business Administration and Management, General
Institute of Management Technology
Ghaziabad, India 06.2023 - 04.2024
Bachelor of Engineering (B.E.) - Chemical Engineering
B. M. S. College of Engineering
01.2011 - 01.2015
Skills
B2C Ecommerce
Certification
Flipkart Ads - E-Commerce Fundamentals Certified
Interests
Product Marketing
Consumer Brands
Marketplace
D2C brand growth
Growth Marketing
Timeline
Team Lead Ecommerce and Digital Marketing
Vista Auto Care
04.2024 - Current
Advanced General Management Post Graduate Diploma - Business Administration and Management, General
Institute of Management Technology
06.2023 - 04.2024
Deputy Team Lead- E-commerce and Digital Marketing
Vista Auto Care
04.2018 - 03.2024
Marketing Communications Executive
Resil Chemicals
04.2018 - 04.2019
Marketing Communications Associate
Resil Chemicals
04.2017 - 03.2018
Business Manager
Avanti Learning Centres
06.2015 - 03.2017
Bachelor of Engineering (B.E.) - Chemical Engineering
B. M. S. College of Engineering
01.2011 - 01.2015
MBA - Marketing/Marketing Management, General
Liverpool John Moores University
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