Ecommerce
Manoj Kumar K
Ecommerce and Digital Marketing
Bangalore,KA
Summary
Strategic leader with a proven track record in transforming B2B brands into successful B2C e-commerce businesses across various industries including automotive care, hygiene, personal care, textiles, home care, and fresheners. Achieved a remarkable 135% year-over-year growth through innovative marketing strategies implemented on Amazon, Flipkart, and D2C channels. Proficient in quick commerce and marketplace expansion, as well as category-wise profit and loss tracking. Highly skilled in customer retention, team management, and operational excellence, leveraging expertise in ERP systems and ISO-aligned standard operating procedures. Demonstrated strength in vendor negotiations, legal agreements, and cross-functional team leadership to drive sustainable growth and achieve long-term success.
Overview
10
10
years of professional experience
2030
2030
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Team Lead Ecommerce and Digital Marketing
Vista Auto Care
04.2024 - Current
- Transformed B2B brands into successful B2C e-commerce brands in automotive care, hygiene, home care, and fresheners.
- Scaled 150+ SKUs across Amazon, Flipkart, and D2C channels, driving significant growth with NPD strategies.
- Achieved revenue growth from 0 to ₹100 crore in 4 years through a strong marketplace presence and category expansion.
- Delivered 135% YoY growth through data-driven campaigns using AMS, Flipkart Ads, Meta, Google Ads, and Helium 10 Analytics.
- Increased customer retention by 6% YoY with AI-driven engagement and personalized promotions.
- Managed marketplace operations across Amazon, Flipkart, and Snapdeal with joint business plans.
- Developed a 3-year omni-channel strategy, integrating quick commerce platforms like Swiggy and Zepto.
- Expanded Amazon FBA/Flipkart FBF clusters and implemented ISO-compliant SOPs using SAP B1 and Unicommerce.
- Built Amazon's top 15 Sarvottam brands and scaled Flipkart operations.
- Led and mentored cross-functional teams in e-commerce, digital marketing, logistics, and operations.
- Negotiated vendor margins, ensured legal compliance, and facilitated interdepartmental collaboration.
Deputy Team Lead- E-commerce and Digital Marketing
Vista Auto Care
04.2018 - 03.2024
- Developed and executed digital marketing strategies to meet business goals across performance marketing channels.
- Created SEO-optimized content, boosting visibility by 30% across platforms.
- Managed 3 platforms, running targeted campaigns that increased conversions by 40%.
- Executed email campaigns with list segmentation, optimizing based on performance data.
- Reported campaign performance to stakeholders, driving actionable insights.
- Led a 6-member Digital and E-commerce team for effective project execution.
- Managed cross-functional teams across performance marketing, affiliate, PR, and events.
Marketing Communications Executive
Resil Chemicals
04.2018 - 04.2019
- Coordinated a B2B joint venture for an international collaboration between two major brands, valued over $5000 USD.
- Managed 280+ trademarks, 32 international trademarks, and handled 80+ infringement and counterfeit cases for 5 brands across 5 countries.
- Led end-to-end B2B marketing, product branding, and go-to-market strategy.
- Organized corporate events, ensuring strong brand representation.
- Oversaw new product development, collaborating with cross-functional teams for successful launches.
Marketing Communications Associate
Resil Chemicals
04.2017 - 03.2018
- Annual Marketing Plan and Budget
- Branding
- ATL, BTL Marketing Activities
- Public Relations
- Event Branding and Management
Business Manager
Avanti Learning Centres
06.2015 - 03.2017
- Built and led a 6-member team, setting up the structure for an EdTech startup in a metro city.
- Managed finance, sales, business development, customer relations, and faculty for Bio and Math departments.
- Converted 6 national schools from 150+ institutions, driving ₹28 crores in annual revenue.
Education
MBA - Marketing/Marketing Management, General
Liverpool John Moores University
Liverpool UK06-2025
Advanced General Management Post Graduate Diploma - Business Administration and Management, General
Institute of Management Technology
Ghaziabad, India 06.2023 - 04.2024
Bachelor of Engineering (B.E.) - Chemical Engineering
B. M. S. College of Engineering
01.2011 - 01.2015
Skills
B2C Ecommerce
Performance Marketing
Amazon and Flipkart Advertising
Product Marketing
Marketplace Management
GA4 Analytics
Helium 10, Amazon Pi, Hector
Trademarks and IP
Operations management
Coaching and mentoring
Project management
Team building
End to End B2B Marketing
Certification
Flipkart Ads - E-Commerce Fundamentals Certified
Interests
Product Marketing
Consumer Brands
Marketplace
D2C brand growth
Growth Marketing
Timeline
Team Lead Ecommerce and Digital Marketing
Vista Auto Care
04.2024 - Current
Advanced General Management Post Graduate Diploma - Business Administration and Management, General
Institute of Management Technology
06.2023 - 04.2024
Deputy Team Lead- E-commerce and Digital Marketing
Vista Auto Care
04.2018 - 03.2024
Marketing Communications Executive
Resil Chemicals
04.2018 - 04.2019
Marketing Communications Associate
Resil Chemicals
04.2017 - 03.2018
Business Manager
Avanti Learning Centres
06.2015 - 03.2017
Bachelor of Engineering (B.E.) - Chemical Engineering
B. M. S. College of Engineering
01.2011 - 01.2015
MBA - Marketing/Marketing Management, General
Liverpool John Moores University