Manoj Pal

Strategic communication initiatives for Government Flagship programmes

• Spearheading the drafting of the national level “Comprehensive Smart Meter Communication" initiative for the Ministry of Power
• Core team member spearheading the nationwide awareness and outreach communication strategy for PM Surya Ghar : Muft Bijli Yojana, a pioneering initiative by the MNRE aimed at transforming India's energy landscape
• Developed a trusted network of energy media contacts, leading to more than 50 media placements per month resulted in significant buzz and increased brand building

Driving Public Perception

• · Crafted strategic communication plans for quarterly press conferences, driving a significant 25% increase in brand awareness among key stakeholders (vs. Q3 2023).
• · Drafted press releases, chairman message, talking points, media draft responses, press statements, key developments, and financial results, securing placements in prominent business and mainline publications, resulted in 20% brand voice across publications

• Led a high performing team of 8 to manage REC Communication account, successfully executed social media, public relations and brand communications resulting in a 30% increase in audience engagement and a 25% boost in brand awareness.
• Spearheaded and executed a comprehensive PR and Social Media Strategy for REC to enhance PR and social media visibility
• Devised the PR Calendar and spearheaded the PR strategy resulted in over 100 coverages in the press conference

• Designed and implemented communication strategies for the platform encompassing PR and media relations.
• Managed social media platforms, crafted compelling content resulted in 40 % brand voice across leading publications
• Managed brand communication and digital content for the brand's social media platforms from thought leadership perspective, and reputation in both online and offline channels.

• Led the corporate communications function, crafted communication strategies and annual plans to position Hindustan Power as a leading energy player in the industry
• Developed a compelling corporate brand story resulted in increased speaking engagements at various industry conferences by 35%
• Successfully navigated a national crisis, developed a comprehensive communication plan to restore brand reputation.
• Secured media placements in top business publications i.e. Economic Times, Forbes, Mint, FE, BS for significant brand exposure.
• Developed 360-degree media coverage through partnerships with leading publications, maximizing reach and impact.
• Developed a compelling narrative positioning Hindustan Power as a dominant force and industry visionary in the energy sector.
• Secured media engagements that established the Company and its CEOs as respected thought leaders in the energy sector

• Launched the company's brand, spearheaded impactful PR & marketing initiatives
• Fostered strong stakeholder communication, culminating in a cohesive brand identity and positioning the CEO as a thought leader.

• Revamped Delhi Airport website: Led a successful relaunch, introducing user-friendly features that boosted website traffic by 30%.
• Launched Airport Newsletter : Pioneered the first Airport Newsletter, enhancing communication with passengers and stakeholders.
• Branding and Media Strategist: Contributed to the successful launch of Delhi Airport's Terminal 3, playing a key role in branding and media efforts
• Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.