MANOJ PANDRINKI
Hyderabad
Summary
Dynamic Account Manager with proven expertise at Escape Velocity Digital, specializing in DV360 and programmatic campaign optimization. Adept at driving innovative strategies and enhancing team collaboration, I excel in delivering impactful results and generating quality leads through data-driven marketing initiatives. Strong analytical skills complement my ability to lead and inspire teams.
Overview
10
10
years of professional experience
Work History
Account Manager
Escape Velocity Digital Pvt Ltd
Hyderabad
07.2023 - Current
- Setting up new campaigns, monitoring and reporting on Ad serving tools
- Managed end-to-end campaign setup, optimization, and reporting within DV360.
- Proficient in configuring campaign settings, insertion orders (IOs), line items, and creatives within DV360.
- Experienced in using DV360 Audience Targeting including first-party, third-party, affinity, in-market, and custom audiences.
- Worked with floodlight tag implementation and conversion tracking setups.
- Working on Facebook ads and DCO set up for the clients
- Activating all Ad Ops tasks (eg. Adserving, creating tags, campaign setup)
- Providing analysis and reporting support
- Training team members on campaign setup, optimizations, and tactics
- Dealing with discrepancy cases between third party trackers and publishers
- Reporting on daily work status and conducting weekly client calls
- Leading team meetings to generate innovative ideas and quality output
Sr. Ad Operations Specialist
Mediamint
Hyderabad
03.2021 - 07.2023
- Company Overview: Netflix Client
- Managed and optimized programmatic campaigns end-to-end within The Trade Desk (TTD) platform
- Set up and configured campaigns including flight dates, budgets, bid strategies, goals, and pacing.
- Experienced in creating and managing insertion orders, ad groups, and creative placements in TTD.
- Conducting daily work status reports and client calls
- Encouraging team collaboration for innovative ideas
Sr. Digital Marketing Analyst
Suchir Softech Pvt.Ltd
Hyderabad
08.2019 - 03.2021
- Conducted keyword analysis and optimized eCommerce websites
- Redesigned website for enhanced performance and SEO ranking
- Executed link building tactics and analyzed web traffic
- Managed ad campaigns generating quality leads
Digital Marketing Executive
Ctouch Products Pvt.Ltd
Hyderabad
03.2016 - 02.2017
- Implemented keyword research and optimization strategies
- Conducted traffic analysis via Google Analytics and Webmaster tools
- Executed link building and promotional tactics for websites
- Generated leads and built strong online presence for clients
Digital Marketing Intern
Mten It K web solutions
Hyderabad
02.2015 - 03.2016
- Developed SEO, SEM, and Social Campaign strategies based on market trends
Education
Bachelor of Technology -
JNTUK University
05.2012
Skills
- DV360
- TTD
- Flashtalking
- Sizmek
- DCM
- Facebook Ads
- Google Ads
- Adwords
- ECommerce
- Google Analytics
- SEO
- Search Engine Marketing
Languages
- Telugu
- Hindi
- English
Timeline
Account Manager
Escape Velocity Digital Pvt Ltd
07.2023 - Current
Sr. Ad Operations Specialist
Mediamint
03.2021 - 07.2023
Sr. Digital Marketing Analyst
Suchir Softech Pvt.Ltd
08.2019 - 03.2021
Digital Marketing Executive
Ctouch Products Pvt.Ltd
03.2016 - 02.2017
Digital Marketing Intern
Mten It K web solutions
02.2015 - 03.2016
Bachelor of Technology -
JNTUK University
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