MANOJ REDDY
Chennai
Summary
Goal-driven Sales Management professional bringing 11 years career history in sales and proven track record of strategic business growth. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
13
13
years of professional experience
Work History
Area Sales Manager
AB InBev India
Tamil Nadu
2023.07 - Current
- Developing and Implementing Sales Strategies, including Marketing and Financial.
- Penetrated new markets by investigating competitor products, services and trends.
- Setting sales targets for the team and individual representatives, and achieving goals for the area.
- Recruiting and training sales team.
- Monitoring the team's performance and motivating them to reach the target.
- Monitoring and countering competitive activities.
Distributor Partner Manager
Red Bull India Pvt Ltd
Chennai
2018.01 - 2023.07
- Handle half of Chennai (North Chennai) and Upcountry market business (7 Districts)
- Handle mix of business (General Trade and Super Stockiest) and ensure smooth functioning across various functions
- Regularly train salesmen on their KPIs, work with them in the market, and educate them on the energy drink category.
- Acquire new markets in Rural and Metro, and ensure business growth.
Senior Sales Officer
Godrej Consumer Products Limited
Chennai
2015.07 - 2017.12
- Responsible for South and Central Chennai Business.
- Develop a plan for Distributors for smooth execution of Primary and Secondary Sales.
- Prepare action plans by individuals, as well as by teams, for achieving the Sales Target.
- Supervise Team of Distributor salesman and Merchandiser (Responsible for Visibility)
- Training distributor salesmen on order booking and driving them to achieve the target.
- Giving regular feedback and information on brand performance and competition activity to the distributor and area sales manager.
Sales Officer
Nestle India Limited
Chennai
2013.08 - 2015.06
- Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Hired and motivated high-performing sales team, achieving target every year.
- Sourced new sales opportunities through inbound lead follow-up.
- Supervise Team of Distributor Salesman and Merchandiser (Responsible for Visibility)
Research Associate
Nielsen (India) Pvt. Ltd
Chennai
2011.09 - 2013.07
- Designed survey instruments and questionnaires to obtain desired research data.
- Identified and resolved data issues to drive accuracy and integrity.
- Screened potential subjects to determine suitability for studies.
- Gathered market research data and generated reports.
- Developed plans to execute agreed-upon research projects within budget and time requirements.
- Collaborated with other researchers both in-person and virtually.
Education
MBA - Marketing
Madurai Kamaraj University
Madurai01.2011
B.Sc. - Information Technology
Subbalakshmi Lakshmipathy College of Science, Madurai
01.2009
Skills
- Sales and negotiation
- Team Leadership and Performance Management
- Ability to work under pressure
- Flexibility and adaptability
- Strong Communication abilities
- Data-Driven Sales Analysis
- Problem-Solving and Critical Thinking
- Time Management and Prioritization
Accomplishments
- Created and implemented entire RTM plan in Tamilnadu for Non-Alcoholic Business for AB InBev
- Cleared all claims pending more than a year and appointed SS and distributors within 2 months
- Awarded for Highest Growth in Top Contributing Outlets in 2019 in Red Bull India Limited
- Completed the overall year Target of 2021 before one month of year closing in Red Bull
- Won cash award for Best Visibility in Chennai in Godrej Consumer Products Limited (GCPL)
- Won cash Award for structuring the Merchandizing in Chennai in GCPL
- Achieved Chocolate target and went on a trip to Goa in Nestle India Limited
- Co-ordinated with multiple distributors and Team members and recognized for best Teamwork with Cross-function Teams
- Handled wide range of projects with complex research design in Nielsen
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Timeline
Area Sales Manager
AB InBev India
2023.07 - Current
Distributor Partner Manager
Red Bull India Pvt Ltd
2018.01 - 2023.07
Senior Sales Officer
Godrej Consumer Products Limited
2015.07 - 2017.12
Sales Officer
Nestle India Limited
2013.08 - 2015.06
Research Associate
Nielsen (India) Pvt. Ltd
2011.09 - 2013.07
MBA - Marketing
Madurai Kamaraj University
B.Sc. - Information Technology
Subbalakshmi Lakshmipathy College of Science, Madurai
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