Results-driven Digital Marketer with over 7 years of experience in SEO, SMM, PPC, CPC, Google Ads, LinkedIn Ads and Email Marketing. Strong understanding of lead generation in B2B SaaS environments, with hands-on experience in campaign execution, analytics, and performance optimization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
Technoforte Software Pvt Ltd
06.2023 - Current
Led digital marketing for B2B SaaS product Warehouse Management System WMS and IT consulting and Outsourcing services.
Analyzed market trends and competitor activities to refine marketing approaches.
Managed a team of 4 digital marketers.
Handled SEO, Google Ads, Meta Ads, LinkedIn Ads, Capterra Ads, and email marketing, etc.
Collaborated with sales team for national and international expos and events.
Implemented data-driven decision-making practices to refine strategies and improve overall campaign performance.
Increased website traffic by implementing effective search engine optimization strategies by 40%.
Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
Conducted comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
Generated and analyzed campaign performance reports.
Analyzed web analytics data to identify opportunities for improving website performance and user experience.
Senior Digital Marketing Executive
OneBill Software Pvt Ltd
09.2022 - 05.2023
Managed lead generation campaigns for B2B SaaS in US & Europe region.
Targeting Voip, CCaas, Ucass for Billing Software
Executed SEO, SEM, LinkedIn, and email marketing campaigns.
Utilized HubSpot, SEMrush, and Google Analytics for tracking.
Analyzed market trends and consumer behavior to inform campaign decisions and optimize performance.
Implemented SEO best practices, enhancing website visibility and organic search rankings .
Increased website traffic by 40%implementing search engine optimization strategies and keyword research.
Coordinated with design and media teams to develop high-quality creative assets.
Senior Digital Marketing Executive
Goldenlight Solutions Pvt Ltd
06.2021 - 08.2022
Managed campaigns for VLSI, QMS, and inspection services.
Executed SEO, Google Ads, and social media promotions.
Developed and executed comprehensive digital marketing strategies to enhance brand visibility and engagement.
Optimized email campaigns to increase open and click-through rates.
Created marketing creatives using Canva and Photoshop.
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Developed successful email marketing campaigns for enhanced customer engagement and retention.
Increased brand awareness through creation and management of social media channels, boosting social media engagement.
Created and managed social media campaigns to increase brand engagement.
Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20%.
Sales & Digital Marketing Executive
Orient Blackswan
07.2019 - 05.2021
Promoting the education-based materials to Schools and Distributors.
Meeting the decision Makers for approaching of products.
Promoted digital tools to schools and educators.
Social Media postings and SEO activities.
Asst. Manager – Sales & Digital Marketing
Greycaps India Pvt Ltd
07.2017 - 06.2019
Led digital strategy and sales activities across multiple cities in India.
Visited multiple cities for Sales and Marketing activities.
Analyzed market trends to inform strategic planning and resource allocation decisions.
Increased sales revenue by strategizing and implementing effective marketing campaigns.
Developed strong relationships with clients for long-term business growth and customer satisfaction.
Education
S.S.L.C -
P.B High School
Jamkhandi
P.U.C -
B.L.D.E.A College
Jamkhandi
B. Com -
Jain College
Hubli
01.2015
MBA -
Global Business School
Hubli
01.2017
Skills
Digital Marketing: SEO, SMM, PPC, CPC, Email Marketing, etc
Tools: Google Analytics, SEMrush, HubSpot, Growbots, Mailchimp, etc
Platforms: WordPress, Blogger, Canva, Photoshop
SEO Tools: Google Keyword Planner, Backlink Checker, etc
Ads Platforms: Google Ads, Meta Ads, LinkedIn Ads, Capterra, etc
Web Tools: Google Tag Manager, Google Search Console
Sales funnel optimization
Conversion rate optimization
Team leadership
Collaborative teamwork
Social media tools
Content creation
Certification
Certified in Digital Marketing – Digital Academy 360, Bangalore
Google Certified Digital Marketer
LANGUAGE
Multilingual: English, Hindi, Kannada
Disclaimer
I hereby declare that all the information provided above is true and accurate to the best of my knowledge. DATE: PLACE: BANGALORE YOURS FAITHFULLY MANOJ R HOSUR
PROFESSIONAL QUALIFICATION
Completed Certification in Digital Marketing – Digital Academy 360, Bangalore