MANOJ SHARMA
New Delhi
Summary
Results-driven market research and analytics professional with 7 years of experience in Market Research, Client Service, and Operations at organizations like Google India, BNS Analytics, and GovShop. Currently serving as Principal of Research and Analytics at GovShop, leading multiple market research and business consulting projects. Expertise in market research, data analytics, project management, and emerging technologies, with a proven track record of delivering strategic insights that drive business decisions. Ability to think strategically and drive changes necessary for continual operational improvement. Strong communication and interpersonal skills enabling effective team building and project management. Consultative problem solver with cross-functional team leadership experience.
MBA in Business Management from NMIMS and a Bachelor's in Economics from Ramjas College, recognized with multiple awards for excellence and leadership.
Overview
7
7
years of professional experience
Work History
Principal - Research & Analytics
GovShop India Private Limited
01.2024 - Current
- Lead and oversee multiple comprehensive market research projects to drive strategic decision-making and support business objectives. Provide Market Research and Consumer Insights consulting services to external clients
- Develop and implement research methodologies that ensure the highest standards of data quality and integrity. Work with different project teams to ensure high standard execution and project delivery.
- Project scoping, design, analysis, insights development, and reporting on both primary and secondary market research initiatives to address clients' business issues and information needs across product lifecycle.
- Utilize advanced analytical techniques and tools to extract actionable insights from complex data sets. Provide data-driven recommendations to optimize business processes, improve customer experiences, and identify new market opportunities.
- Mentor and manage a team of research analysts, data analysts and scientists, fostering a culture of continuous learning and innovation.
- Drive the adoption of cutting-edge AI/ML technologies and analytical methodologies to enhance research capabilities. Identify opportunities for process improvements and implement best practices to increase efficiency and effectiveness in research and analytics operations.
Category/Market Manager
GovShop India Private Limited
01.2022 - 12.2023
- Understand the scope of the research requirement and required deliverables. Identifying the problems that the client wants to resolve and building hypotheses. Design the research plan, OKRs, and execution processes.
- Execution of the research plan with perfection and also improving the overall process continuously. Identifying tasks and processes that can be automated and creating requirements for the same.
- Facilitate seamless operation and execution of the project from kickoff to delivery. Preparation of client delivery documents (from excel to presentation documents)
- Managing the different workflows within the product. Identifying areas and algorithms that need to be integrated or improved. Applying tech and product mindset to solve problems at scale.
- Participating in hiring, training, and leading analysts. Providing training on daily business operation activities and transfer of knowledge.
Category/Market Manager
BNS Analytics
10.2019 - 01.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Lead, manage, and execute market research projects utilizing qualitative and quantitative research techniques
- Design and implement Market Research training and development program in order to raise overall research acumen among Market Research personnel, including online research techniques, competitive analysis, and customer panel initiatives
- Developed relationships with key internal stakeholders in order to better understand the business issues and lead research initiatives
Senior Research and Data Analyst
BNS Analytics
11.2019 - 09.2020
- Enhanced market intelligence by conducting in-depth industry and competitor analyses.
- Created and Maintained secondary Market Research databases with periodic reporting from a variety of internal and external data sources.
- Used statistical methods to analyze data and generate useful business reports.
- Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives.
- Identified emerging trends and opportunities with comprehensive market assessments, driving informed business decisions.
- Mentored junior analysts, fostering a culture of continuous learning and professional growth within the team.
Research Analyst
Vaco Binary Semantics LLP Onsite Google India
08.2017 - 11.2019
- Expand and improve client's knowledge base (Google's Knowledge Panel) through extensive secondary research and data collection in order to refine search engine to provide better results.
- Address user queries and feedbacks related to knowledge panel and search results.
- Address incorrect data entries created through automated pipelines by extensive doing manual testing.
Education
MBA - Business Management
Narsee Monjee Institute of Management Studies
Mumbai, India12.2023
Bachelor of Arts - Economics
Ramjas College, University of Delhi
New Delhi, India05.2017
Skills
- Project Management
- Team Leadership
- Problem-Solving
- Industry Analysis
- Data Analysis
- Product Lifecycle Management
- Quantitative and Qualitative Market Research
- Competitive Analysis
- Segmentation Analysis
- Client Presentations
- Project Coordination
- Business Intelligence
- MS Office
- SQL
- Tableau
- Generative AI Tools and Prompt Engineering
Accomplishments
- Received five certificates of recognition from GovShop India for outstanding customer service in client market research projects.
- Earned "Employee of the Year" award twice in 2022 and 2023 for excellent client and service delivery and managing 10+ projects in a year.
- Led the design, requirements development, and implementation of an interactive market intelligence execution tool, a product developed utilizing AI/ML algorithm to conduct rapid market intelligence projects.
- Reduced the average project execution time by half through effective MI project execution training and utilization of cutting edge AI/ML techniques.
Timeline
Principal - Research & Analytics
GovShop India Private Limited
01.2024 - Current
Category/Market Manager
GovShop India Private Limited
01.2022 - 12.2023
Senior Research and Data Analyst
BNS Analytics
11.2019 - 09.2020
Category/Market Manager
BNS Analytics
10.2019 - 01.2022
Research Analyst
Vaco Binary Semantics LLP Onsite Google India
08.2017 - 11.2019
MBA - Business Management
Narsee Monjee Institute of Management Studies
Bachelor of Arts - Economics
Ramjas College, University of Delhi
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