Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Manoj Singh Parmar

New Delhi

Summary

I am a Senior Data Engineer with 6+ years of experience in designing and building scalable data platforms and pipelines. I have a proven track record of developing a Customer Data Platform (CDP) from scratch and data warehouse solutions in the banking domain. Proficient in Python, SQL, Airflow, DBT, and cloud technologies like AWS and Redshift.

Continuously seeking to expand knowledge and expertise with emerging tools to elevate data engineering capabilities.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Data Engineer

Tredence
10.2021 - Current
  • Implemented an end-to-end Customer Data Platform (CDP), enabling unified customer profiles, advanced segmentation, and targeted marketing campaigns.
  • Developed scalable, production-ready data ingestion pipelines using Python, Airflow, and AWS services (S3, Redshift, ECS) to process large volumes of structured and semi-structured data from APIs and databases.
  • Designed and implemented DBT models to transform raw data into aggregated, analytics-ready tables in Amazon Redshift, supporting downstream marketing use cases.
  • Engineered scalable data workflows and integrations on Treasure Data (CDP) using Presto/Trino SQL, Digdag, connectors, and Python to perform high-volume data transformations, enabling efficient querying and customer segmentation.
  • Standardized, enriched, and unified cross-source data to construct accurate customer 360° views, powering personalization and campaign intelligence.
  • Developed and maintained identity resolution logic and identity graph tables to map anonymous users to known profiles based on web behavior data(snowplow).
  • Developed a topic affinity solution using web scraping and AWS Bedrock LLMs (Claude 3.7) to classify website assets into standardized business topics.
  • Implemented data anonymization to protect sensitive PII while enabling safe data sharing with external systems and stakeholders.
  • Led performance tuning efforts for Presto, DBT, and SQL pipelines, improving efficiency and reducing resource usage.
  • Optimized DBT job performance in Redshift by redesigning data models and strategically applying distribution and sort keys, resulting in faster query performance and enhanced scalability.

ETL Developer

Wipro Technologies Ltd
07.2019 - Current
  • Involved in all phases of the project from scratch, including design and development of ETL pipelines using DataStage.
  • Implemented SCD Type 2 to maintain historical and current data in dimensions and facts.
  • Successfully led the fastest data migration of UBI and OBC into PNB Bank.
  • Optimized SQL queries and job performance, significantly reducing daily job runtimes.
  • Developed stored procedures for SCD Type 1/2, and other periodic loads (daily, monthly, yearly).
  • Designed SQL queries to compute large-scale metrics (e.g., Monthly/QTR Avg. Balance on 22+ crore records).
  • Automated data cleanup in reports (e.g., keeping data for month-ends, Fridays, or 1-month retention).
  • Built and modified ETL mappings per evolving business logic.
  • Created and scheduled DataStage job sequences with dependency handling.

Education

B.TECH - Computer Science

HMR Institute of Technology And Management
05.2019

Skills

  • SQL
  • Python
  • Airflow
  • AWS ( EC2,S3,ECS,SQS,SNS)
  • DBT
  • Presto/Trino SQL
  • Treasure data (CDP)
  • Redshift,IBM db2
  • Data warehousing
  • Databricks
  • Datastage
  • STORED PROCEDURE

Certification

Databricks associate data engineer

Timeline

Senior Data Engineer

Tredence
10.2021 - Current

ETL Developer

Wipro Technologies Ltd
07.2019 - Current

B.TECH - Computer Science

HMR Institute of Technology And Management

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Manoj Singh Parmar