MANOJ VERMA

Spearheading INR 700 Cr (annual) business operations with a team of 3 area sales managers, 16 assistant managers, and 66 business partners.

Driving market expansion, distribution efficiency, and ensuring high-performance execution with profitability.

Role & Responsibilities as State Head:

• Planning and executing company objectives to meet short-term and long-term goals
• Increased sales revenue by developing and implementing effective sales strategies.
• Managing Cigarette & Confectionary portfolio under Brands of Red &White, Four Square, Marlboro, Stellar, Funda and Burst.
• Responsible for guiding product development and formulating GTM strategy for achieving sales volume with NPLs
• Designed trade marketing inputs that led to a mearsurable incrase in retail throughput & ROI fromn channel initiative.
• Leading performance management of channel partners, including Sales plan development and execution, staff coaching, recruitment and hosting of constructive meetings
• Providing in-depth market reads, industry trends, competitors activities to improve strategic planning and decision-making
• Managing the overall PLC which includes designing and executing go-to-market strategy for new product.
• Designing & developing policies and process for the Sales Team to increase the performance efficiency
• Maintaining and nurturing distributors, evaluating their performance to improve their business health
• RTM/GTM: Appointing new Channel partnerts /distributors to enhance market coverage & business footprints for sustainable growth of the organization
• Spearheaded launch of new product Four Square Crsuh Tropical and made market share leader brand in Punjab within 2 Year, a highest profitability garnering brand in the portfolio.

Profile Summary with Nestle:

• Managed a successful sales team, consistently achieving and exceeding monthly & Yearly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• High potential asset, maintained high performance ratings with accelerated growth.

Positions in Nestle:

• Area Sales Manager - Delhi City (Jan-2022 - Nov 2022)
• Area Sales Manager – WUP & Uttarakhand (May 2021 - Dec 2021)
• Area Sales Manager – Chandigarh Tricity, Punjab, HP, J&K (April 2019 – March 2021)
• Competency Development Executive – (May 2018 – March 2019)
• Sales Executive – Delhi City (June 2015 – April 2018)
• Sales Officer – Delhi & Lucknow (Oct 2012 – May 2015)

Key Results Area :

• Managed team of 7 on roll Sales Professionals
• Spearheaded business in OOH Space, Institution sales, Key Account and GT business and managed diversed channels like Offices, Hotel, HORECA, FSR/QSR, Education, Transportation, Street, Healthcare.
• Team management - Keeping team motivated, providing guidance, monitoring performance.
• Role Involved in sales planning, channel management, stock estimation & forecasting CD & DC Level
• Channel Management - Maintaining a conducive professional relationship with all business partners to drive Sales.
• Driving sales promotion schemes, Visibility campaigns, new product launches and tracking
• Develop and drive distribution/visibility/activation plans channel-wise across area
• Ensuring Sales enabler performance: Billed Outlet, Range selling, Focus SKU, Coverage expansion

• Worked for “Sauce Division” of “Cremica” amd handled Delhi & UP West region.
• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Optimized Sales revenue, Operation with team of 3 Sales executives.
• Managed Channel Partner & CFA operations

• Worked for Xterna Division of Cipla, that was dealing with Cosmetic products under OTC & Prescription based
• Rewarded for best ESPROUTE and Discovery employee
• Handled distributor operations and ensured sales delivery
• Launched new products in the market: Tugain, Xgain, VC 15, and Saslic under the haircare and skincare product portfolio.
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.