Manoj Rathi
Deputy General Manager - Sales And Marketing
Pune,MH
Summary
Dynamic individual with hands-on experience in sales management, Digital marketing, Brand building and talent for navigating challenges in leading companies like Maruti Suzuki India Limited, Bajaj Auto ltd and Berger Paints India Limited. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
22
22
years of professional experience
Work History
Deputy General Manager
Maruti Suzuki India Limited
06.2007 - 06.2025
- Led cross-functional teams to optimize operational efficiency, resulting in improved production timelines and enhanced product quality.
- Developed and implemented strategic initiatives to streamline supply chain processes, significantly reducing lead times and operational costs.
- Spearheaded the introduction of advanced manufacturing technologies, enhancing productivity and driving innovation across production lines.
- Managed key supplier relationships to ensure consistent material supply, contributing to uninterrupted production and superior customer satisfaction.
- Identified opportunities for expansion, leading to increased market share and company growth.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Spearheaded strategic marketing initiatives that enhanced brand visibility, driving customer engagement and loyalty across diverse demographics.
- Developed and implemented sales strategies that increased market share, optimizing product offerings and aligning with consumer trends.
- Led cross-functional teams to execute national sales campaigns, resulting in improved collaboration and streamlined processes across departments.
- Analyzed market trends and consumer data to inform product development, ensuring alignment with customer preferences and maximizing sales potential.
- Cultivated relationships with key stakeholders, enhancing partnerships that supported brand growth and market penetration strategies.
- Mentored junior sales personnel, enhancing their skills and knowledge, which contributed to higher team performance and individual growth.
- Developed and executed annual business plans, resulting in consistent revenue growth.
Manager of Business Development and Sales
Bajaj Auto Limited
06.2005 - 06.2007
- Developed strategic partnerships to enhance market reach, resulting in increased brand visibility and customer engagement.
- Led cross-functional teams to implement innovative sales strategies, driving a significant increase in revenue growth.
- Analyzed market trends and competitor strategies to identify growth opportunities, informing key business development initiatives.
- Established and maintained relationships with key stakeholders, fostering collaboration that improved product offerings and customer satisfaction.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Established long-term relationships with key industry players which helped in gaining valuable insights into emerging trends.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Developed comprehensive sales training materials and tools that enabled new hires to quickly adapt and contribute effectively.
- Conducted regular territory analyses to allocate resources effectively for optimal coverage and market penetration.
- Generated detailed reports on sales performance metrics for senior management review, enabling informed decision-making regarding future strategies.
Management Trainee
Berger Paints India Limited
01.2003 - 06.2005
- Spearheaded initiatives to improve inventory management processes, resulting in enhanced operational efficiency and reduced waste.
- Analyzed market trends and competitive landscape to inform product development strategies, leading to a successful product launch.
- Conducted comprehensive market research and analysis to support decision-making, enhancing strategic planning and execution capabilities.
- Analyzed sales data to identify performance trends and areas for improvement, leading to targeted sales strategies.
Education
MBA - Marketing Management
Department of Management Sciences (PUMBA), Pune
Pune, India 04.2001 -
Bachelor of Engineering - Polymer Sciences
Maharashtra Institute of Technology
Pune, India 04.2001 -
Skills
Market growth strategies
Revenue enhancement techniques
Employee development programs
Data-driven marketing initiatives
Strategic sales planning
Sales metrics evaluation
Consumer demand analysis
Comprehensive business strategy development
Strategic planning
Evaluating financial outcomes
Data-driven market insights
Timeline
Deputy General Manager
Maruti Suzuki India Limited
06.2007 - 06.2025
Manager of Business Development and Sales
Bajaj Auto Limited
06.2005 - 06.2007
Management Trainee
Berger Paints India Limited
01.2003 - 06.2005
MBA - Marketing Management
Department of Management Sciences (PUMBA), Pune
04.2001 -
Bachelor of Engineering - Polymer Sciences
Maharashtra Institute of Technology
04.2001 -