Manpreet Jigar Desai
Mumbai
Summary
Dynamic Senior Social Media Manager with a proven track record at Kairos Media, driving brand awareness and executing high-impact campaigns. Expert in social media strategy and creative direction, I excel in team collaboration and project management, delivering measurable ROI and engaging content that resonates with target audiences.
Overview
7
7
years of professional experience
Work History
Senior Social Media Manager
Kairos Media
Mumbai
08.2022 - 10.2024
- Directed creative strategy for brands including car&bike, GTPL Hathway, Jaywood Industries, and Australian Macadamia Nuts.
- Co-managed brand websites to ensure cohesive design and compelling copy.
- Executed paid ad campaigns with the media team that generated measurable ROI.
- Established brand awareness from inception for new product lines and digital rollout.
Senior Social Media Executive
FullStop Entertainment & Media
Mumbai
02.2019 - 12.2021
- Directed digital marketing initiatives for The Belgian Waffle Co., Waterstones Hotel, and Coccoon Personal Care.
- Developed content calendars and executed growth campaigns for seasonal product launches.
- Collaborated with designers and photographers to effectively convey brand narratives.
Social Media Executive
Prodigitz
Mumbai
07.2018 - 10.2018
- Directed creative initiatives for Havmor Ice Creams and Faber-Castell India.
- Developed festive campaigns that increased engagement and conversions.
- Compiled monthly reports and monitored KPIs to inform strategic decisions.
Social Media Executive
Mindshift Interactive
Mumbai
10.2017 - 06.2018
- Engaged with lifestyle brands Phoenix Marketcity and Scentido Niche Perfumery.
- Crafted content reflecting each brand’s unique blend of luxury and accessibility.
- Assisted in executing digital marketing activities surrounding product launches.
Education
MBA -
Guru Nanak College of Management Studies
Mumbai05-2017
Bachelor of Management Studies -
Guru Nanak Khalsa College
Mumbai05-2015
Skills
- Social media strategy
- Paid advertising
- Team collaboration
- Creative direction
- Campaign development
- Project management
- Copywriting
- Trend analysis
- Brand development and awareness
- Content calendar management
- Timeline preparation
- Strategic planning
Languages
Punjabi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Gujarati
Intermediate (B1)
B1
Timeline
Senior Social Media Manager
Kairos Media
08.2022 - 10.2024
Senior Social Media Executive
FullStop Entertainment & Media
02.2019 - 12.2021
Social Media Executive
Prodigitz
07.2018 - 10.2018
Social Media Executive
Mindshift Interactive
10.2017 - 06.2018
MBA -
Guru Nanak College of Management Studies
Bachelor of Management Studies -
Guru Nanak Khalsa College