Hi, I’m
Manpreet Luthra
Consultant
Delhi,DL
Summary
Strategic Analytics Consultant with 8 years of experience leveraging complex data to develop actionable business strategies and drive measurable outcomes for Fortune 100 companies. Skilled in end-to-end analytics and optimizing ROI, excelling at enabling data-driven decision-making. Recognized for managing stakeholder relationships, leading cross-functional teams, and effectively communicating insights to executives. Committed to innovation, process optimization, and harnessing advanced technologies for scalable growth.
Overview
8
years of professional experience
Work History
ZS Associates Pvt. Ltd.
Analytics Consultant
7 2022 - Current
Job overview
- Leading a 10-member team of business, technology, operation analysts, and data scientists specializing in Commercial & Sales Analytics, with a focus on claims analytics, contributing to ~ $2M YOY revenue.
- Collaborated with ZS Leadership to successfully win RFPs and drive business development initiatives, contributing to significant revenue growth. Led onboarding of new team members and organized team-building activities to enhance cohesion and performance.
- Designed over 15 KPI dashboards across multiple client teams using various tools such as Tableau, Alteryx, Knime, Excel, etc.
- Analyzed competitor product adoption impact on client's product using metrics like source of business, consumer events, drop-out behavior, etc., and presented findings to the CCO.
- Analyzed prescriber segments for a mature product using K-means algorithm, identifying opportunities, and informing future targeting.
- Built a Treatment Market Map for a blockbuster drug and helped to understand patients' initiation vs. Its competitor uses ML tree-based modeling (Decision trees) and visualization tools (Tableau).
- Evaluated a leading market product's promotional sensitivity to salesforce calls by designing a Marketing Mix model, guiding resource allocation for maximum potential in G9 markets.
- Consulted on a primary Market Research project to identify the awareness and perception of a pipeline vaccine in the EU market and presented findings to the leadership.
- Led workshops for clients on best practices in data analytics and visualization techniques, fostering stronger relationships and collaborations between organizations.
ZS Associates Pvt. Ltd.
Analytics Associate Consultant
3 2020 - 6 2022
Job overview
- Analyzed end-to-end patient journeys for 8 inflammation indications using Azure Databricks and AWS Athena platforms to identify patient pathways and plan future marketing and pipeline strategies.
- Build multiple analytical dashboards to showcase key business metrics, providing an in-depth summary of how the current business is progressing using various tools such as Databricks, Tableau, Alteryx, etc.
- Set up use cases for in-house ZS tool, which was used as a POC to sell the tool and was implemented across the whole client organization.
- Involved in Learning & Development of 10 junior and senior folks across the teams on various expertise, such as Tableau, SQL, Data Analytics, etc.
- Spearheaded successful client's product launches by analyzing consumer preferences and designing targeted marketing campaigns based on gathered insights.
Mu Sigma Pvt. Ltd.
Apprientce Leader
11.2016 - 03.2020
Job overview
- Led a 4-member team for Fortune Pharmaceutical retailer for Customer Targeting, Sales Force Effectiveness, and Digital Marketing Campaigns.
- Optimized the costs of prescriber targeting by designing a framework to identify potential high-value targets, generating a positive EBIT of $60M over 5 years, and automated the framework using SAS to enable faster decision-making and reduce the turnaround time by about 80%.
- Helped the business set goals for all the sales reps based on different drugs and analyzed the monthly goal attainment by setting incentives and payouts accordingly.
- Conceptualized 10 marketing campaigns for targeting the customers digitally and analyzed the effectiveness of these campaigns.
- Developed a Digital Behavior Dashboard for Fortune sportswear retailer to track weekly activity and uptake on all its digital apps.
Education
Guru Gobind Singh Indraprastha University, New Delhi, India
Bachelor of Science from Computer Science, India
04.2001
Skills
Project Management
Awards
August 2023 - ZS Visionary Vanguard
"In recognition of your outstanding leadership qualities, exemplified through visionary thinking, strategic execution, and exceptional team collaboration, setting you on the path to becoming one of tomorrow's most influential leaders."
July 2024 - ZS Ingenious Award
"In recognition of your leadership and technical expertise, spearheaded the development of an Agile data layout, utilizing domain knowledge to create a modular design that enhanced code efficiency and minimized dependence on raw IQVIA tables. This innovation empowered to directly access data from modular tables via Databricks for streamlined reporting and ad-hoc analysis."
Timeline
Apprientce Leader
Mu Sigma Pvt. Ltd.
11.2016 - 03.2020
Guru Gobind Singh Indraprastha University
Bachelor of Science from Computer Science, India
04.2001
Analytics Consultant
ZS Associates Pvt. Ltd.
7 2022 - Current
Analytics Associate Consultant
ZS Associates Pvt. Ltd.
3 2020 - 6 2022
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