Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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Manpreet Singh

Manpreet Singh

Bristol

Summary

Customer-focused and data-driven Product Manager with a strong track record at India's leading online marketplace. Previous experience in business development across E-commerce, FMCG, and FMCD industries, with expertise in sales and go-to-market (GTM) strategy, data and market analysis, key account management, and people management

Overview

7
7
years of professional experience
1
1
Certification

Work History

Product Manager

JioMart, Reliance Retail Limited
2023.01 - 2024.01

PM for Customer and Seller Support. Developed and drove product roadmap aligning long-term vision with short-term goals, launching multiple features

• Led multiple CS initiatives, integrating critical internal tools and streamlining complex refund and return processes, resulting in increase of customer satisfaction (C-SAT) score by 30% and reduced ticket resolution SLAs by 3 days

• Identified and rectified redundancies & leakages in concession refunds, saving INR 6mn annually

• Achieved 20% reduction in ticket inquiries by optimizing help pages through in depth data analysis of customer inquiries and top contact drivers

• Successfully led the CS integration of Zivame and NetMeds with JioMart. This involved integrating existing CS systems, creating routing logics, mapping resolver groups, escalation process and overlooking operation migration

Category Acquisition Manager

JioMart, Reliance Retail Limited
2021.10 - 2022.12

Worked on the strategic GTM plan for company's new Hyperlocal business launch in Bangalore, including pin-code mapping, commission negotiations, manpower planning, and competitor analysis, with a focus on Amazon Local Shops

  • Led pilot launch in Bangalore, onboarding high-value sellers who contributed to 70% of the GMV (Gross Merchandise Value)
  • Managed a team of 2 Category Leads and 10 Sales Executives, responsible for acquisition of top brands' outlets in Bangalore, exceeding category targets by 20%
  • Authored business requirements for seller app, championed the seller journey, and served as the primary liaison for ongoing product improvements.

Business Development Manager

Varun Beverages Limited (PepsiCo)
2018.10 - 2021.09

One of PepsiCo's largest bottlers, having multinational presence. Owning PepsiCo's entire beverages portfolio

  • Led a team of 6 sales executives responsible for managing various sales channels, overseeing sales, brand initiatives, inventory management, and merchandising
  • Achieved 78% YOY growth through strategic marketing initiatives, secured a 21% market share increase in Mango-based drinks (MBD) by executing Slice brand promotions across major retail chains
  • Achieved substantial business growth across channels, including 105% in DMart (Hypermarket), 5x increase in Aadhar (Hypermarket & B2B) and 30% in on-premises Channel

Area Manager

LG Electronics
2017.06 - 2018.10

Managed the Home Entertainment and Appliances businesses, overseeing a team of 20 and a business of INR 100Cr

  • Achieved remarkable growth, doubling the strategic and premium brand business, contributing to an overall 12% growth in H1'18
  • Expanded distribution reach by 30%, achieving coverage of 90% of the target universe
  • Twice awarded for exceeding KPIs by 50% on a monthly basis, showcasing consistent performance.

Education

MBA - Marketing & Finance

Lal Bahadur Shastri Institute of Management
2017-01

Bachelors of Commerce -

St. Xaviers College
2015-01

Skills

  • Product & Program Management
  • Stakeholder Management
  • Prioritization and Execution
  • Product Roadmap

Certification

Professional Certificate in Product Management, SP Jain School of Global Management

Accomplishments

  • Recognized as the Customer Champion - JioMart (Product) 2023
  • Best Forecast Accuracy - LG Electronics, June 2018
  • MD Challenge - Microwave and WPR - LG Electronics, April 2018
  • Junior Board Member (Branch HR Representative) - LG Electronics

Timeline

Product Manager

JioMart, Reliance Retail Limited
2023.01 - 2024.01

Category Acquisition Manager

JioMart, Reliance Retail Limited
2021.10 - 2022.12

Business Development Manager

Varun Beverages Limited (PepsiCo)
2018.10 - 2021.09

Area Manager

LG Electronics
2017.06 - 2018.10

MBA - Marketing & Finance

Lal Bahadur Shastri Institute of Management

Bachelors of Commerce -

St. Xaviers College

Professional Certificate in Product Management, SP Jain School of Global Management

Manpreet Singh