Hi, I’m
MANSA THAKKER
Marketing Executive
Mumbai
Summary
Skilled in brand building, and content execution with a strong grasp of audience behavior, influencer marketing and creative strategy. An aspiring digital and performance marketing professional who believes effective marketing isn’t about being everywhere — it’s about being exactly where your audience is and delivering what truly connects. I bring a keen eye for audience behavior, creative storytelling, and platform-specific strategy. Eager to deepen expertise in data-driven marketing to drive measurable growth and contribute to high-impact campaigns.
Overview
4
years of professional experience
3
Languages
Work History
Wellness Forever
Digital Marketing Executive
01.2025 - Current
Job overview
- Owned Channel Management: Execute and coordinate brand communications across company-owned channels including TV, Tabs, BillerX, App, Website, and In-store Radio.
- BTL Marketing Support:
Executed monthly in-store promotions and marketing collateral (shelf tags, special offers) in coordination with the BTL team. Led on-ground marketing activities such as health camps, marathons, and store-specific events to drive sales and local brand awareness. - Design Team Coordination: Manage creative design pipeline and collaborate with designers to execute brand communication assets across all channels.
- Marketing Campaign Execution: Support and manage new marketing initiatives and communication across multiple platforms.
- Content Creation & Management: Create and manage content calendar across blogs, app & website, Push Notifications, SMS and social media platforms.
- Marketing Technology Platforms:
Familiar with MarTech tools like MoEngage, Adjust, Strapi, Gupshup, NetSuite, Google Ads, Meta Ads, Google Search Console, and SEO platforms, with basic execution experience and strong conceptual understanding. - Website Planning:
Supported website content and structure planning aligned with marketing goals and user experience, with a focus on SEO and performance-driven updates. - Research & Trend Analysis: Stay updated with the latest digital marketing trends, best practices, and industry updates.
- Finance & Vendor Processes: Handle invoice processing, vendor creation, and payment processes efficiently in coordination with finance teams.
VAVO DIGITAL
INFLUENCER MARKETING (Intern)
08.2024 - 12.2024
Job overview
- Scouted and reached out to influencers for brand campaigns.
- Built and maintained an organized influencer database.
- Formatted and calculated key metrics to assess performance
- Managed communication and coordination with influencers.
- Gained understanding of brand briefs and requirements
- Developed a strong understanding of the influencer marketing process.
Buzzing Bud Event Planner
Project Coordinator
12.2021 - 10.2023
Job overview
- Interacting with the client to determine the requirements.
- Planning, scheduling, execution, and promoting the events.
- Developing contacts with vendors and other industry professionals in order to form valuable partnerships.
- Managing the crew of artists.
- Collecting feedback from clients after events.
- Maintaining records for events, such as details and tasks.
- Accommodating adhoc requirements throughout the event.
- Meet project deadlines and coordinate multiple events.
- Coordinating with several stakeholders.
- Product photography.
- Product visualization.
Education
DIGITAL MARKETING DIPLOMA
from PGDP
J. B. THACKER COMMERCE COLLEGE
from Bcom
Matruchaya Kanya Vidyalaya
from HSC
Skills
Content Creation
Timeline
Digital Marketing Executive
Wellness Forever
01.2025 - Current
INFLUENCER MARKETING (Intern)
VAVO DIGITAL
08.2024 - 12.2024
Project Coordinator
Buzzing Bud Event Planner
12.2021 - 10.2023
DIGITAL MARKETING DIPLOMA
from PGDP
J. B. THACKER COMMERCE COLLEGE
from Bcom
Matruchaya Kanya Vidyalaya
from HSC
Languages
English
Hindi
Gujrati
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