Hi, I’m
MANSA THAKKER
Marketing Executive
Mumbai
Summary
Skilled in brand building, and content execution with a strong grasp of audience behavior, influencer marketing and creative strategy. An aspiring digital and performance marketing professional who believes effective marketing isn’t about being everywhere — it’s about being exactly where your audience is and delivering what truly connects. I bring a keen eye for audience behavior, creative storytelling, and platform-specific strategy. Eager to deepen expertise in data-driven marketing to drive measurable growth and contribute to high-impact campaigns.
Overview
4
years of professional experience
3
Languages
Work History
Wellness Forever
Digital Marketing Executive
01.2025 - Current
Job overview
- Owned Channel Management: Execute and coordinate brand communications across company-owned channels including TV, Tabs, BillerX, App, Website, and In-store Radio.
- BTL Marketing Support:
Executed monthly in-store promotions and marketing collateral (shelf tags, special offers) in coordination with the BTL team. Led on-ground marketing activities such as health camps, marathons, and store-specific events to drive sales and local brand awareness. - Design Team Coordination: Manage creative design pipeline and collaborate with designers to execute brand communication assets across all channels.
- Marketing Campaign Execution: Support and manage new marketing initiatives and communication across multiple platforms.
- Content Creation & Management: Create and manage content calendar across blogs, app & website, Push Notifications, SMS and social media platforms.
- Marketing Technology Platforms:
Familiar with MarTech tools like MoEngage, Adjust, Strapi, Gupshup, NetSuite, Google Ads, Meta Ads, Google Search Console, and SEO platforms, with basic execution experience and strong conceptual understanding. - Website Planning:
Supported website content and structure planning aligned with marketing goals and user experience, with a focus on SEO and performance-driven updates. - Research & Trend Analysis: Stay updated with the latest digital marketing trends, best practices, and industry updates.
- Finance & Vendor Processes: Handle invoice processing, vendor creation, and payment processes efficiently in coordination with finance teams.
VAVO DIGITAL
INFLUENCER MARKETING (Intern)
08.2024 - 12.2024
Job overview
- Scouted and reached out to influencers for brand campaigns.
- Built and maintained an organized influencer database.
- Formatted and calculated key metrics to assess performance
- Managed communication and coordination with influencers.
- Gained understanding of brand briefs and requirements
- Developed a strong understanding of the influencer marketing process.
Buzzing Bud Event Planner
Project Coordinator
12.2021 - 10.2023
Job overview
- Interacting with the client to determine the requirements.
- Planning, scheduling, execution, and promoting the events.
- Developing contacts with vendors and other industry professionals in order to form valuable partnerships.
- Managing the crew of artists.
- Collecting feedback from clients after events.
- Maintaining records for events, such as details and tasks.
- Accommodating adhoc requirements throughout the event.
- Meet project deadlines and coordinate multiple events.
- Coordinating with several stakeholders.
- Product photography.
- Product visualization.
Education
DIGITAL MARKETING DIPLOMA
from PGDP
J. B. THACKER COMMERCE COLLEGE
from Bcom
Matruchaya Kanya Vidyalaya
from HSC
Skills
Content Creation
Design Management
Campaign Execution
Brand Building
Digital Marketing
Data Analysis
SMM
Marketing Strategy
Client Management
Influencer marketing strategies
SEO optimization
Timeline
Digital Marketing Executive
Wellness Forever
01.2025 - Current
INFLUENCER MARKETING (Intern)
VAVO DIGITAL
08.2024 - 12.2024
Project Coordinator
Buzzing Bud Event Planner
12.2021 - 10.2023
DIGITAL MARKETING DIPLOMA
from PGDP
J. B. THACKER COMMERCE COLLEGE
from Bcom
Matruchaya Kanya Vidyalaya
from HSC
Languages
English
Hindi
Gujrati