Mansi Arora

Medical Omni-Channel Analytics & Next Best Action:

• Collaborated with pharmaceutical clients across 8+ geographies in designing and implementing analytics engine for field medical teams to help MSLs with meaningful insights on customer engagement and their Next Best Action
• Worked with the Product Development Team to implement new features in the application from time to time leading to 40% reduction in runtime and accelerated decision making
• Measured quantitative impact of the program and captured MSL feedback via CRM and on-going qualitative surveys to inform refinements aimed at enhancing future engine suggestions
• Awarded "Project Champions - 2023" for the successful delivery of results, client impact and satisfaction

Data Analysis, Vendor Management and Reporting for Multi – Channel Marketing:

• Understood client requirements and coordinated with 20+ stakeholders to answer key business questions from data across Personal and Non-Personal Promotion (NPP) channels.
• · Worked on planned as well as ad-hoc analyses to derive key business insights/recommendations while ensuring on-time and error-free delivery.
• Analyzed the raw data from various channels such as Emails, Search Engines (SEO & SEM), Banner Ads, Website Google Analytics etc. to calculate target reach and engagement metrics.
• Mentored and led a three member team to automate end-to-end data engineering and reporting process using Python and VBA which led to 50% increase in efficiency, thereby improving quality and assisting quicker decision making
• Conferred "All Stars" award in Customer Centric Marketing Ops Group for Excellence in Project Delivery

• Executed day-to-day digital ad-operations of client accounts by optimizing their spends, in order to generate maximum possible revenue for clients and meet strategic goals
• Controlled KPIs such as, Cost per Click (CPC), Conversion Rate (CVR) and Click Through Rate (CTR), that further impacted the Advertising Cost of Sale (ACOS)