Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Mansi Gupta

Noida

Summary

Performance-driven Digital Advertising Specialist with 8+ years of experience in Digital Marketing, Client Servicing, and Campaign Management. Skilled in end-to-end campaign setup, optimization, and performance analysis using Google Ad Manager (GAM) and third-party platforms such as DoubleClick. Proven expertise in collaborating with Analytics, Technical, and Commercial teams to ensure timely campaign launches, accurate tracking, and optimal delivery. Strong focus on data-driven decision-making, workflow efficiency, and campaign quality, with experience managing multiple campaigns simultaneously and mentoring teams to achieve exceptional results.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Ad Operations Specialist

LIVESCORE GROUP
11.2021 - 10.2025
  • Manage end-to-end campaign setup and optimization using Google Ad Manager (GAM), ensuring alignment with client objectives.
  • Collaborate with Analytics and Technical teams for accurate implementation and timely campaign launches.
  • Conduct pre-launch checks, troubleshoot 3rd-party tags and ensure quality delivery.
  • Monitor and optimize live campaigns to improve performance, manage bids and targeting, and maintain pacing efficiency.
  • Provide weekly and monthly performance reports with actionable insights on spend, delivery, and optimization opportunities.
  • Liaise with Commercial and Sales teams to forecast campaign outcomes and identify growth opportunities.
  • Develop and maintain workflow checklists and internal documentation for consistent campaign execution.
  • Perform QA reviews on peer campaigns to ensure accuracy and adherence to standards.
  • Collaborate cross-functionally with Sales, Business Development, and Publisher Support teams to enhance campaign results.
  • Support and mentor junior team members, fostering skill growth and campaign management excellence.

MANAGER - CLIENT SUCCESS

TIMES INTERNET LIMITED (A TIMES OF INDIA GROUP OF COMPANY)
11.2015 - 11.2021
  • Managing and training a team which is responsible for handling client queries on time.
  • Day to day management of web, video, native and mobile advertising revenue.
  • Work collaboratively across functions to suggest and add and improve yields from ad formats.
  • Primary point of contact for Agency Media Planner/Buyers/Platform partners for setting up deals.
  • Managing Self-Serve process - Responsible for driving error-free processes for the clients who are signing up on Self-serve which is Times Internet owned Ad Network (Colombia Traffic Network).
  • Running multiple campaigns, Performance marketing campaigns, Classifieds lead generation campaigns (CPM, CPL, CPC, CPG, Classifieds, etc) as per the client’s requirements.
  • Work as a “programmatic ambassador” for internal and external stakeholders while maintaining a deep understanding of programmatic trading technologies - DSPs, SSPs, RTB, Retargeting, DMPs, etc.
  • Management of client expectations, communication, reporting metrics and general mobile advertising education.
  • Assist in the development of custom creative, liaising between internal teams and customers.
  • Use analytical skills to increase ROI for the Publisher and advertisers.
  • Identifying inventory required for specific customer objectives.

ADVERTISING ASSISTANT

MEDIA WHITE L.L.C
05.2015 - 10.2015
  • Establish, develop, and maintain relationships with online media vendors and proactively seek new list advertising opportunities
  • Understand and manage publishers’ offering/platform and ensure campaign effectiveness
  • Campaign management, Ads Operations, Billing.

BRAND CONSULTANT

THE LINK COMMUNICATIONS
06.2014 - 01.2015
  • Drafting press releases, Media Relation
  • Client Servicing
  • Content Writing & Research

INTERNSHIP

TIMES OF INDIA
06.2013 - 06.2013
  • Content & Research Department.
  • Generate business news for use in Online & Print editions of the Times of India
  • Generating, writing and editing copy, including Headlining and Presentation.
  • Analyzing the relative merits of stories and their relevance to end-consumers.
  • Basics of Layout Design in Offline Publications and Uploading content using the Content Management Systems (CMS) in Online Publications.
  • Generated Locality Profiles for use in a specialist website like MagicBricks.com as a consumer service.

Education

MBA - Marketing

Sikkim Manipal University

B.A (Prog) - undefined

P.G.D.A.V College | Delhi University

Skills

  • Zoho / JIRA
  • Google Ad Manager (GAM)
  • Campaign Optimization & Management
  • Tracking and Reporting
  • Conversion tracking
  • Performance reporting
  • Doubleclick for Publishers
  • Real Time Bidding
  • Audience Segmentation
  • Campaign Troubleshoots
  • Native Advertising
  • Programmatic (DSP/DMP)
  • Business Development/Strategies
  • Client Relationship / Retention

Websites

Certification

  • CERTIFICATION IN CORPORATE COMMUNICATION IN PUBLIC RELATION Jesus and Mary College , Delhi University
  • CERTIFICATION IN MEDIA STUDIES Jesus and Mary College, Delhi University
  • CERTIFICATION IN ADVERTISING, P.R & BUSINESS STUDIES South Delhi Polytechnic for Women

Timeline

Senior Ad Operations Specialist

LIVESCORE GROUP
11.2021 - 10.2025

MANAGER - CLIENT SUCCESS

TIMES INTERNET LIMITED (A TIMES OF INDIA GROUP OF COMPANY)
11.2015 - 11.2021

ADVERTISING ASSISTANT

MEDIA WHITE L.L.C
05.2015 - 10.2015

BRAND CONSULTANT

THE LINK COMMUNICATIONS
06.2014 - 01.2015

INTERNSHIP

TIMES OF INDIA
06.2013 - 06.2013

B.A (Prog) - undefined

P.G.D.A.V College | Delhi University

MBA - Marketing

Sikkim Manipal University

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