Mansi Matai
Summary
Dynamic and results-driven Social Media Manager with a proven track record of success in digital marketing with more than 8 years of experience. My expertise includes Online Engagement Tracking, and a Creative Mindset. I have excelled in Social Media Management, Content Research & Development, and Influencer Collaboration. Accomplished in driving brand awareness and engagement through Instagram Reels, content strategy, and keyword research. As a marketing and social media enthusiast, I am passionate about trend spotting, branding, and content creation, with a keen eye for aesthetics. My goal is to persistently learn, build and evolve personally and professionally.
Overview
9
9
years of professional experience
Work History
Manager : Social Media
Allied Health Sciences
08.2023 - Current
- Building and executing a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generating, editing, publishing, and sharing daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize various hotel pages within each platform to increase the visibility of the company's social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Creating editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Social Media Manager
EaseMyTrip
12.2022 - 06.2023
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Identified potential opportunities for collaborations between the company and other organizations.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Managed the daily operations of all assigned social media accounts.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Ensured compliance with company policies when publishing content online.
- Collaborated with other departments to ensure brand consistency across all channels.
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Prepared monthly calendar to manage online content across multiple platforms.
Social Media Manager
Kalkine Media
01.2021 - 12.2022
- Developing and implementing social media strategies to enhance brand visibility and customer engagement.
- Monitored and analyzed social media performance to make data-driven decisions, optimizing online presence.
- Creating engaging content and managing social media campaigns to drive brand awareness and increase follower engagement.
- Developed and implemented social media strategies to enhance brand visibility and customer engagement.
- Monitored and analyzed social media performance to make data-driven decisions.
- Created engaging content and managed social media campaigns to drive brand awareness and increase follower engagement.
Deputy Manager- Social Media
Entrepreneur Media
10.2019 - 12.2020
- As a deputy manager in social media, it was pivotal for me to ensure the smooth execution of strategies, foster team collaboration, and drive impactful results that contribute to the organization's broader marketing and business objectives.
- It required a blend of strategic thinking, creativity, analytical skills, and effective leadership within a dynamic and fast-paced digital environment.
Senior Social Media Executive
Rajasthan Patrika
09.2017 - 10.2019
- Crafted engaging copy for posts that resonated with target audiences.
- Moderated comments, reviews, messages and conversations across all relevant channels.
- Planned, scheduled and coordinated live streaming events on various platforms such as YouTube Live and Facebook Live.
- Monitored and analyzed key metrics to evaluate performance of social media campaigns.
- Assisted with the development of video content for use on social media channels.
Public Relations Executive
Tixdo Media
Pune
01.2016 - 10.2016
- Researched competitors' public relations efforts to inform strategy decisions.
- Collaborated with marketing team to develop and execute PR campaigns.
- Created content for social media channels including blogs, tweets, posts.
- Conducted surveys and focus groups to assess public opinion on company initiatives.
Education
MBA - Marketing
Guru Gobind Singh Indraprastha University
08-2015
Bachelor of Science - Electronics And Communications Engineering
Lingayas Institute Of Management And Technology
08-2012
Skills
- Brand Promotion
- Content Creation
- Campaign Management
- Promotional Campaigns
- Social Media Copywriting
- Audience Analysis
- Market Research
- Content Development
- Post Optimization
- Community Engagement
- Competitor Analysis
- Social Media Management
- Social Media and Promotions
- Brand development and awareness
- Social Media Strategy
- Facebook, Instagram, LinkedIn
- Managing Editorial Calendars
- Online marketing and advertising
Timeline
Manager : Social Media
Allied Health Sciences
08.2023 - Current
Social Media Manager
EaseMyTrip
12.2022 - 06.2023
Social Media Manager
Kalkine Media
01.2021 - 12.2022
Deputy Manager- Social Media
Entrepreneur Media
10.2019 - 12.2020
Senior Social Media Executive
Rajasthan Patrika
09.2017 - 10.2019
Public Relations Executive
Tixdo Media
01.2016 - 10.2016
MBA - Marketing
Guru Gobind Singh Indraprastha University
Bachelor of Science - Electronics And Communications Engineering
Lingayas Institute Of Management And Technology
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