Mansi Narnaware
Nagpur
Summary
Innovative Content Specialist with a strong background in developing and editing high-quality content across multiple platforms. Strengths include exceptional research skills, the ability to adapt writing style to audience needs, and proficiency in utilizing SEO strategies to increase online presence. Known for driving brand awareness through compelling and engaging content creation. Creative professional with background in writing and authorship, skilled in crafting compelling narratives across various genres. Possesses strong research abilities and is adept at developing unique characters and settings that engage readers. Have contributed to successful projects by enhancing content quality and ensuring consistency in voice and style. Experienced in working collaboratively with editors and other writers to meet deadlines and achieve project goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Specialist
GushWork ai
06.2024 - Current
- Collaborated with seven diverse clients across B2B, B2C, and D2C niches to develop targeted content strategies for social media.
- Maintained library of digital assets such as images, videos, audio files.
- Drove a 50% increase in website traffic and enhanced lead generation through well-researched blog posts.
- Generated SEO-friendly content that increases organic website traffic.
- Worked closely with editorial teams to manage and oversee the editing process, ensuring content quality and consistency.
- Provided exceptional client management, fostering strong relationships, and ensuring content aligned with client goals.
- Created original content including blog posts, articles, press releases, newsletters and web copy.
- Proposed creative ideas to engage followers with different content types and formats.
- Reviewed analytics data regularly to identify opportunities for improvement.
- Designed and implemented a content SEO strategy that improved search engine rankings.
- Implemented A and B tests to optimize website performance for conversion goals.
Content, Copy Writer and Social Media Marketer
Freelance
10.2023 - 04.2024
- Created content for various clients based on their requirements.
- Worked with different niches and areas of specialization, also helped in increasing the target audience based on proper research, and created customer personas for the brand, as well as a content strategy for them.
- Additionally, I have created content for their social media accounts and have designed various events and carousels for their LinkedIn.
- I have closely worked with the top fashion brand called 'Frontier Rass,' and I have created captions for their Instagram posts and reels.
- Similarly, I have worked with the cosmetic brand from Dubai called 'SkinStory' to create high-quality content for their Instagram page.
- Generated ideas for new stories or topics to write about.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Proofread copy to check grammar, punctuation, spelling, syntax, and organization of material.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Content Writer, Copywriter and Research Management
Probo
02.2023 - 05.2023
- Creating content for PN's, and writing scripts for YouTube.
- Proofread and edited content, created with the help of my teammates.
- Created different types of blog writings in various niches.
- Managing social media, like Twitter and Instagram. Developed engaging, original content for various digital platforms, including company websites, social media, and email campaigns.
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Contributed to the creation of content guidelines and best practices.
- Generated ideas for new content topics based on customer feedback and market research data.
- Developed content strategies aligned with the company's brand voice and objectives.
- Brainstormed, researched, and contributed content ideas that appealed to the target audience.
- Established and maintained a consistent brand voice across all content channels.
Content Writer, Copywriter and Content Strategist
Digital Monk Pvt. Ltd
01.2021 - 11.2021
- Proofread and edited content, created with the help of my teammates.
- Created different types of blog writings in various niches for clients.
- Created a different strategy for the company blog that attracted new email subscribers in a very short time.
- Wrote fiction prose, short stories, personal essays or descriptive analyses.
- Managed multiple content projects simultaneously, adhering to strict deadlines.
Freelance Content and Copywriter
Dreamify co.
03.2020 - 10.2020
- Optimized the old website content with current SEO guidelines and helped in increasing traffic.
- Maintained content trackers, and created monthly reports for management.
- I wrote copies to promote the website. Increased 20% user engagement for the website.
- Generated SEO-friendly content that increases organic website traffic.
Education
M. Sc - Biotechnology
MGM university
Aurangabad01.2023
B. Sc - Biotechnology
RTMNU
Nagpur01.2021
Skills
- Social Media Management
- SMM tools (eg Hootsuite, Iconosquare)
- Copywriting
- Editing and proofreading
- Creative writing
- Research and analytics
- SEO research
- Graphic design
- Canva expertise
- SEO AI tools (eg SeoOptimiser, Screening Frog
- ChatGPT
- Market research
- Content creation
- Digital marketing
- Ability to manage several projects simultaneously
- Schedule management
- Oral communication skills
- Written communication skills
- Problem-solving
- Time management
Certification
- Google Analytics Beginners Course (by Google)
- Content Writing Course (by Coursera, Northwestern University)
- Google Ads Course (by Google)
- Content Marketing (by HubSpot Academy)
- SEO Certification Course (by HubSpot Academy)
- AI for Everyone Course (by Coursera)
- Essential Business Communication Skills Professional Certificate (by LinkedIn)
- Digital Marketing Apprentice (MyCaptain)
Accomplishments
- I got published in an e-magazine named Elife Yarrowin for a fashion article.
- Ran social media accounts such as Instagram and YouTube, and achieved a 20% increase in user engagement for some companies
- Maintained a 5-star rating on Fiverr, with over 50 successful projects completed
- Consistently exceeded client expectations, resulting in a high rate of repeat business and referrals on Fiverr
Timeline
Content Specialist
GushWork ai
06.2024 - Current
Content, Copy Writer and Social Media Marketer
Freelance
10.2023 - 04.2024
Content Writer, Copywriter and Research Management
Probo
02.2023 - 05.2023
Content Writer, Copywriter and Content Strategist
Digital Monk Pvt. Ltd
01.2021 - 11.2021
Freelance Content and Copywriter
Dreamify co.
03.2020 - 10.2020
M. Sc - Biotechnology
MGM university
B. Sc - Biotechnology
RTMNU
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