Mansi Raithatha
Mumbai
Summary
Dynamic R&D professional with a proven track record at Hindustan Unilever Ltd, excelling in consumer-centric product development and sensory panel training. Adept at delivering superior formulations and driving successful launches, I leverage strong problem-solving skills and relationship building to achieve impactful results in the competitive skincare market.
Overview
9
9
years of professional experience
Work History
Assistant Manager: Claims & Consumer Technical Integration
HINDUSTAN UNILEVER LTD
07.2023 - Current
- Independently leading Vaseline on its superiority platform (core SKU), where we have successfully landed a winning formulation versus the competition for the Indian market by conducting consumer connects across a target audience of 2,500 people pan-India.
- Designed various qualitative and quantitative testing to achieve a superiority win after six years for the brand by delivering consumer insights and detailed work on habits and attitudes
- Leading all claims and communication content for the brand across pack claims, TVC, digital assets, Ecom, etc.
- Conducted diverse designs for consumer connects on all product parameters, right from formulation to fragrance to be able to understand consumer perception on each attribute.
- Actively supported clinicals along with the Global Clinicals Team to back the claims ethically, and validate them scientifically.
- Successfully launched the ‘Gluta Hya’ range in India, which has been an astounding win for the brand, delivering 2.5X of the Y1 business case.
- Nominated to anchor 'Culture Workshop' for the team, where the teams came together to improvise WoW to improve physical and mental well-being
Assistant R&D Manager
FACES COSMETICS INDIA PVT LTD
09.2021 - Current
- Leading the Indian market for launches in the skin care and color cosmetics category.
- Conducted the entire project launch, right from designing the concept, consumer survey, product development with 3P, delivering superior claims with technical backing, scale feasibility, and post-launch feedback.
- Worked closely with the marketing team to understand consumer insights and core needs to fill white spaces within the portfolio.
- Built-in, in-house sensorial panel, and trained on technical usage parameters.
R&D Associate
UNILEVER INDUSTRIES PVT LTD
05.2019 - 09.2021
- Part of the Global R&D team for the Smile Essentials (Pepsodent, Smile, P/S) brand, based in Mumbai, leading Naturals and Future Formats as a platform.
- Responsible for developing formulations in the lab, scaling up in Pilot, ensuring formulation stability, initiating claims and demos, maintaining pack laminate stability, and landing it as a global mix for rollout in clusters.
- The market (EU) was a primary market, and thus the role required evolving and learning regulations and mandates for ingredients, as well as claim offerings superior to the competition.
R&D Officer
NIVEA INDIA PVT LTD
06.2017 - 05.2019
- Part of the formula prototyping team, which solely focused on developing formulations based on consumer needs and gaps in the market, to thus provide incremental learning, actionable insights, and develop formulations with a consumer-centric approach.
- Tested all formulations on sensorial panels developed to understand versatile consumer skin-care habits.
- Successfully conducted study on consumer behavior on ‘African Skin’ for development specifically for African region by virtually experiencing their day-to-day habits, skin issues, weather conditions etc to derive successful results.
Trainee
NIVEA INDIA PVT LTD
01.2017 - 05.2017
- Worked as a trainee in ‘Nivea India Pvt Ltd’, in Technology Development Department, under the project title ‘Pilot Plant Operations and Raw Materials Management
Summer Trainee
MARICO
05.2016 - 07.2016
- Worked as a summer trainee in ‘Marico’, Mumbai in R&D department under the project title, ‘To understand the behavior of new oil system and plot it through ternary phase diagram’
Education
M.Sc. - Cosmetic Technology
Nirma University
AhmedabadSkills
- Sensory panel training
- Skin sensitivity studies
- Adaptability
- Problem solving
- Relationship building
- Consumer-centric approach
- Teamwork
- Managing workload effectively
- Oratory skills
- Business integrity
Relative Skills
- Trained and calibrated as a part of ‘Sensory Panel’.
- Knowledge of Skin Sensitivity Studies.
- Knowledge of Guidelines related to cosmetic products.
- Hands on laboratory research instruments.
Extra Curricular Activities And Achievements
- Written short stories for Times of India contest-2015.
- Holds the certificate for the ‘Flyers’ level from the Cambridge schools.
- Certified Tarot Card Reader.
- Certified Bharatnatyam dancer.
Languages
- English
- Gujarati
- Hindi
- Marathi
Hobbies and Interests
- Reading
- Writing Blogs
Industrial Trainings
- Nivea India Pvt Ltd, Trainee, Technology Development Department, Pilot Plant Operations and Raw Materials Management, 01/01/17, 05/01/17
- Marico, Summer Trainee, R&D, To understand the behavior of new oil system and plot it through ternary phase diagram, 05/01/16, 07/01/16
Personal Information
- Husband's Name: Hith Raithatha
- Date of Birth: 02/11/95
- Marital Status: Married
Timeline
Assistant Manager: Claims & Consumer Technical Integration
HINDUSTAN UNILEVER LTD
07.2023 - Current
Assistant R&D Manager
FACES COSMETICS INDIA PVT LTD
09.2021 - Current
R&D Associate
UNILEVER INDUSTRIES PVT LTD
05.2019 - 09.2021
R&D Officer
NIVEA INDIA PVT LTD
06.2017 - 05.2019
Trainee
NIVEA INDIA PVT LTD
01.2017 - 05.2017
Summer Trainee
MARICO
05.2016 - 07.2016
M.Sc. - Cosmetic Technology
Nirma University