
-End to end delivery of fiction projects in Hindi GEC covering conceptualization, production, post-production, and post launch show management.
-Adept at consumer research.
-Strategizing communication, on-air and off-air promotions for the shows.
IDEATING: In terms of the concept and the teleplay of the show.
EXECUTION: Supervised pre and post production of shows. Looked into the edit creatives of all the episodes that go on air.
SHOW DESIGN: In terms of setting the aesthetic of the show which includes casting, look, costumes and set design.
CONSUMER RESEARCH: Actively study consumer research to tap on their behavior and include the same in the content produced.
PROMOTIONS: Strategizing the PR part of the show. Tailoring on air promotions. Scrutinizing every communication that hits air/print or radio.
TALENT MANAGEMENT: Establishing a rapport with the artists, handle their visibility vis-a-vie the show’s content and negotiations in terms of their remunerations.
• Dil Ki Adalat — Alright TV
• Dil Ki Aawaz — Alright TV
• Dangerous Driver — Story TV
• Bhai Ka Badla — Story TV
• Farsh Se Arsh, Ek Udaan — Kuku TV
• Dil Bole Mr. Oberoi — Kuku TV
• Nikamma Nahi, Sikandar — Kuku TV
• Shaadi By Chance — Kuku TV
• Borderline Ishq — Kuku TV
Conceptualized and launched two original shows ‘Laal Banarasi’ and ‘Beti Hamari Anmol’ which received the highest GRP ratings in their categories and got syndicated to overseas territories such as Indonesia and Tanzania.
Worked as part of the Content Development Team on shows like Raisinghani vs Raisinghani on Sony LIV.
Worked on the production of the Hindi show “Bohot Pyaar Karte Hain” for Star Bharat.
Worked on shows in the GEC Primetime slot such as ‘Apnaapan’ (Sony TV) and ‘Kusum’ (Sony Marathi).
As a competent & seasoned TV producer with 21+ years of content experience, I aim to create powerful and clutter breaking content that resonates with viewers across the board.