Summary
Overview
Work History
Education
Skills
OBJECTIVE
Personal Information
Languages
Accomplishments
Timeline
Generic

Mansi Sawant

Mumbai

Summary

-End to end delivery of fiction projects in Hindi GEC covering conceptualization, production, post-production, and post launch show management.

-Adept at consumer research.

-Strategizing communication, on-air and off-air promotions for the shows.

IDEATING: In terms of the concept and the teleplay of the show.

EXECUTION: Supervised pre and post production of shows. Looked into the edit creatives of all the episodes that go on air.

SHOW DESIGN: In terms of setting the aesthetic of the show which includes casting, look, costumes and set design.

CONSUMER RESEARCH: Actively study consumer research to tap on their behavior and include the same in the content produced.

PROMOTIONS: Strategizing the PR part of the show. Tailoring on air promotions. Scrutinizing every communication that hits air/print or radio.

TALENT MANAGEMENT: Establishing a rapport with the artists, handle their visibility vis-a-vie the show’s content and negotiations in terms of their remunerations.

Overview

22
22
years of professional experience

Work History

Writer

Freelancer
09.2025 - Current
  • Currently writing Microdramas. Below are the shows written by me;

• Dil Ki Adalat — Alright TV

• Dil Ki Aawaz — Alright TV

• Dangerous Driver — Story TV

• Bhai Ka Badla — Story TV

• Farsh Se Arsh, Ek Udaan — Kuku TV

• Dil Bole Mr. Oberoi — Kuku TV

• Nikamma Nahi, Sikandar — Kuku TV

• Shaadi By Chance — Kuku TV

• Borderline Ishq — Kuku TV

  • Led content ideation and brainstorming for clients including Rajat Aroraa, supporting film script development and designing micro-drama concepts customized for diverse digital platforms.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote compelling, succinct, clear news scripts under tight deadlines.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Generated ideas for new content series or formats based on audience interests and market trends.

Creative Director

IN10 Media Pvt Ltd GEC Channel - Nazara
02.2023 - 04.2025

Conceptualized and launched two original shows ‘Laal Banarasi’ and ‘Beti Hamari Anmol’ which received the highest GRP ratings in their categories and got syndicated to overseas territories such as Indonesia and Tanzania.

Creative Director

SOBO Filmz
10.2022 - 02.2023

Worked as part of the Content Development Team on shows like Raisinghani vs Raisinghani on Sony LIV.

Creative Head

SOL Productions
03.2022 - 09.2022

Worked on the production of the Hindi show “Bohot Pyaar Karte Hain” for Star Bharat.

Creative Head

Balaji Telefilms
08.2021 - 02.2022

Worked on shows in the GEC Primetime slot such as ‘Apnaapan’ (Sony TV) and ‘Kusum’ (Sony Marathi).

Writer's Assistant

Film Writer - Rajat Aroraa
08.2020 - 07.2021
  • Assisted Film Writer Rajat Arora in writing story, screenplay and dialogues for established banners on projects such as Heropanti 2.
  • Ensured continuity within scenes by tracking character developments, plot points, and settings across multiple drafts.
  • Assisted in the creation of compelling character arcs through thorough analysis and suggestions for improvement.
  • Supported the development of engaging storylines through brainstorming sessions and creative feedback.

Supervising Producer

Viacom18 Media Private Limited, Channel - Colors (Hindi)
04.2015 - 02.2019
  • Worked on conceptualization of superhit shows such as Thapki Pyar Ki, Krishndasi, Karmaphaldata Shani, Kasam Tere Pyaar Ki, Bepannaah, Kaun Hai? and Tantra.
  • Worked on these shows right from ideation to the launch and managed end to end. Contributed to the graphics and research areas of mythological and thriller shows. Ensured closer competition tracking to be able to produce sticky content. On the family drama shows, I ensured that the story and characters resonated with the audience.
  • Mentored junior producers, fostering a supportive environment that led to professional growth and development.
  • Developed compelling storylines by conducting thorough research and engaging in production planning.
  • Collaborated with clients and creative teams to develop, plan, and execute production projects.

Executive Producer

Viacom18 Media Private Limited, Channel - Colors (Hindi)
05.2012 - 03.2015
  • Responsible for Script feedback, promo planning, and production calls on diverse shows such as Kairi, Sasuraal Simar Ka, Madhubala, Mrs. Pammi Pyarelal.
  • Researched, developed, and pitched stories that reflected unique sensibilities of the network brand.
  • Oversaw all aspects of production, including casting, location scouting, and script revisions to ensure optimal results.

Creative Head

Balaji Telefilms
01.2008 - 02.2012
  • Worked on some of the highest performing shows on Indian Television such as Bade Acche Laggte Hai (Sony TV), Kitni Mohabbat Hai 2 (NDTV Imagine), Bandh Reshmache (Star Pravah), Tujh Sang Preet Lagayi Sajna (Star Plus), Kis Desh Mein Hai Mera Dil (Star Plus) and Kayamath (Star Plus)
  • Bade Achhe Lagte Hain was awarded the ‘Best Fiction Series’ at the Star Guild and the Indian Television Academy Awards in 2012.
  • Led in-house teams through all stages of creative development, maintaining consistent brand identity across various platforms.
  • Inspired team members to exceed expectations consistently by setting clear performance benchmarks and cultivating a culture of excellence.
  • Optimized project management processes to meet tight deadlines consistently while maintaining a high level of creative output.

Associate Creative Head

Balaji Telefilms
01.2006 - 12.2007
  • Worked on the flagship Balaji show – Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus) and Balaji’s first international production – Khwaish (ARY,Dubai).

Executive Producer

Balaji Telefilms
12.2004 - 12.2005
  • Worked on Kkusum (Sony), Kavyanjali, Kahin toh Hoga (Star Plus).
  • Oversaw all aspects of pre-production, including casting, location scouting, and script revisions to ensure optimal results.
  • Mentored junior staff members, providing guidance on best practices for effective project management within the industry.
  • Managed budgets and resources effectively to reduce production costs while maintaining high production value.

Education

Bachelor of Arts - English Literature

University Of Mumbai
Mumbai, India
03-2004

Post-Baccalaureate Diploma - Events

National School Of Events
Mumbai, India
12-2004

Skills

  • Creative writing
  • Content creation
  • Idea brainstorming
  • Research

OBJECTIVE

As a competent & seasoned TV producer with 21+ years of content experience, I aim to create powerful and clutter breaking content that resonates with viewers across the board.

Personal Information

Languages

  • English
  • Hindi
  • Marathi

Accomplishments

24m Play Streaming Media Awards 2026 - Best Micro Dramas Jury Choice - Dil Ki Adalat

Timeline

Writer

Freelancer
09.2025 - Current

Creative Director

IN10 Media Pvt Ltd GEC Channel - Nazara
02.2023 - 04.2025

Creative Director

SOBO Filmz
10.2022 - 02.2023

Creative Head

SOL Productions
03.2022 - 09.2022

Creative Head

Balaji Telefilms
08.2021 - 02.2022

Writer's Assistant

Film Writer - Rajat Aroraa
08.2020 - 07.2021

Supervising Producer

Viacom18 Media Private Limited, Channel - Colors (Hindi)
04.2015 - 02.2019

Executive Producer

Viacom18 Media Private Limited, Channel - Colors (Hindi)
05.2012 - 03.2015

Creative Head

Balaji Telefilms
01.2008 - 02.2012

Associate Creative Head

Balaji Telefilms
01.2006 - 12.2007

Executive Producer

Balaji Telefilms
12.2004 - 12.2005

Bachelor of Arts - English Literature

University Of Mumbai

Post-Baccalaureate Diploma - Events

National School Of Events
Mansi Sawant