Mansi Shukla
Gurugram
Summary
Dynamic Senior Digital Marketing Analyst at Accenture, with a strong focus on performance-driven strategies and client success. Skilled in optimizing digital campaigns, identifying growth opportunities, and increasing ROI through data-backed planning. Expert in Google Ads, stakeholder engagement, and delivering measurable results aligned with business objectives.
Overview
5
5
years of professional experience
Work History
Senior Digital Marketing Analyst
Accenture
Gurugram
01.2023 - Current
- Manage and grow a portfolio of small, medium-sized, to large-sized businesses by identifying digital growth opportunities and aligning strategies with business goals.
- Deliver data-driven marketing consultation to improve campaign performance, and drive measurable outcomes.
- Build and maintain strong client relationships, acting as a trusted advisor on digital marketing solutions, and product adoption.
- Drive customer growth through strategic planning, stakeholder engagement, and tailored advertising strategies.
- Facilitate quarterly business planning and digital marketing discussions to support clients’ annual budgets and objectives.
- Promote Google-caliber solutions to enhance customer experience, boost ROI, and achieve marketing success.
Business Development Manager
WhiteHat Junior
Gurugram
07.2022 - 10.2022
- Drive revenue growth by leading end-to-end sales cycles, from prospecting and pitch delivery to closing high-conversion leads in a fast-paced, target-driven environment.
- Engage with prospective customers (parents and students) through consultative selling, effectively communicating value propositions, and converting interest into long-term enrollments.
- Execute and support digital marketing initiatives to boost lead generation, increase brand visibility, and improve customer acquisition across online platforms.
- Utilize performance marketing data to analyze campaign effectiveness, and optimize outreach strategies for higher ROI.
- Build long-term customer relationships by maintaining a customer-first approach, and driving brand trust and loyalty in the ed-tech space.
Senior Sales Executive
Policybazaar Insurance Brokers Pvt Ltd
Gurugram
08.2020 - 06.2022
- Spearhead sales and advisory services for the NRI segment, specializing in insurance and financial products tailored to the unique needs of international clients.
- Engage with global NRI customers through outbound calls, emails, and digital channels to understand their requirements, and offer customized policy solutions.
- Build trust-based relationships with clients by providing transparent, accurate, and personalized consultations on life, term, and investment-linked insurance plans.
- Collaborate with internal underwriting and product teams to ensure seamless policy issuance and superior post-sales service for high-value clients.
- Utilize CRM tools and data insights to track the sales pipeline, optimize follow-up strategies, and exceed monthly and quarterly revenue targets.
- Stay updated on compliance, regulatory guidelines, and product changes to effectively cater to diverse NRI geographies, including the Middle East, North America, and Southeast Asia.
- Contribute to digital outreach campaigns, webinars, and content marketing strategies aimed at expanding the NRI customer base, and brand awareness internationally.
Education
Bachelor of Arts - English Language And Literature
Lucknow University
Lucknow06-2016
12th- ISC - Science
Lucknow Public School
Lucknow03-2012
Skills
- Digital Marketing Strategy
- Client Relationship Management
- Campaign Performance Optimization
- Business Development
- Google Ads / Google Marketing Platform
- Online Media Planning & Buying
- Analytical & Data-Driven Decision Making
- Market Research & Competitive Analysis
- Strategic Account Management
- Consultative Selling
- Product Adoption & Customer Enablement
- Stakeholder & Partner Management
- Sales Target Achievement
- Customer Success Management
- Growth Opportunity Identification
- Cross-functional Collaboration
- CRM tools (eg, Salesforce, SalesConnect)
- Quarterly Business Planning
- Influencing & Negotiation Skills
- Presentation & Communication Skills
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Senior Digital Marketing Analyst
Accenture
01.2023 - Current
Business Development Manager
WhiteHat Junior
07.2022 - 10.2022
Senior Sales Executive
Policybazaar Insurance Brokers Pvt Ltd
08.2020 - 06.2022
Bachelor of Arts - English Language And Literature
Lucknow University
12th- ISC - Science
Lucknow Public School
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