Manthan Khakharia
Mumbai
Summary
In my five years in the industry, I have gathered experience in corporate and brand communication, which entails research and analysis, media relations, building brand reputation, curating thought leadership for the C-suite, tackling crises, new business development, content writing, and event management. With Adfactors PR Mumbai, I have had the opportunity to work with a vast and versatile clientele: Space and Deep Tech, FMCG, FMEG, Logistics, Manufacturing, NBFCs, Sports and Entertainment, and clients working in the field of corporate social responsibility.
Overview
6
6
years of professional experience
Work History
Assistant Manager
Adfactors PR
Mumbai
08.2020 - Current
- Engineered the complete brand repositioning for IN-SPACe, transforming its perception from being an arm of ISRO to India's Space Regulator. Boosted media visibility and share of voice by 40% (vs. 10% goal) and grew stakeholder engagement by 60% (vs. 25% objective) by establishing strategic messaging, national editor roundtables, and sustained broadcast integrations.
- Designed and executed press junkets that brought journalists from across India to Odisha for immersive site visits and leadership briefings. Worked closely with senior IAS officers and state government leaders to align messaging, curate field experiences, and manage spokesperson access, converting those junkets into sustained national print, television, and digital coverage that reshaped Odisha’s good governance narrative among policymakers, investors, and the national media.
- Spearheaded communications for Sachin Tendulkar Sports Management and Sachin Tendulkar Foundation, orchestrating major events (5th Anniversary with Coldplay's Chris Martin), announcing a partnership with the Bill Gates Foundation, and managing crisis communications for the Anderson-Tendulkar Trophy unveiling to ensure overwhelmingly positive coverage.
- Led a targeted media relations campaign for APM Terminals Pipavav that was a key factor in the port securing the #1 ranking as India's most efficient port for three consecutive years, directly influencing major business and government MoUs.
- Directed communications for high-impact space policy and program announcements and cultivated relationships with international outlets.
- Served as Board Member, Adfactors PR Millennial Board — provided digital transformation, innovation, and culture recommendations to senior leadership to incorporate next-gen perspectives into firm strategy and decision-making.
- Supported New Business Development: designed pitch narratives, creative assets, and strategic communications for prospective clients, including Ecozen, ISPL, IML, Blue Star, Nerolac, VIP Industries, ICC GIFT City, and Writer Corporation.
Copy Writing and Client Servicing Intern
Think Tree Media House
Bengaluru
04.2019 - 06.2019
- Edited and proofread copy. Handled majorly F&B clients like Ebony Kitchen, Plan B, Laughing Llama and Bootlegger.
- Managed all social media pages and create innovative blog posts to achieve reader satisfaction.
Education
Masters - Media and Communication
Manipal Institute of Communication
Manipal05.2020
Bachelors - English Literature
DG Vaishnav College
Chennai06.2018
Skills
- Reputation Management
- Crisis communications
- Stakeholder engagement
- Brand Building
- Media Relations
- Content Digital integration
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Tamil
Beginner
A1
Gujarati
Beginner (A1)
A1
Timeline
Assistant Manager
Adfactors PR
08.2020 - Current
Copy Writing and Client Servicing Intern
Think Tree Media House
04.2019 - 06.2019
Masters - Media and Communication
Manipal Institute of Communication
Bachelors - English Literature
DG Vaishnav College
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