
Competitive intelligence expert with extensive experience in benchmarking, whitespace analysis, and win/loss evaluations. Proven ability to integrate market insights into actionable strategies, guiding product development and enhancing sales enablement efforts across diverse industry sectors.
Created a Competitive Intelligence & sales enablement toolkit (battlecards, key takeaways, positioning guides, competitor profiles) used by Sales and the ELT to track competitor capabilities and strategic shifts.
Social Media Analysis: Developed process to collect and analyze competitor insights on operational and HR strategies from social media platforms, enhancing strategic decision-making.